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What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

Media

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Media

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

API Availability

Has API

API Availability

Has API

Pricing Information

mediasmart.io/pricing-plans
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mediasmart mobile (now part of Affle group)

Date Founded

2005

Company Location

Singapore

Company Website

mediasmart.io

Company Facts

Organization Name

Thunder Industries

Date Founded

2008

Company Location

United States

Company Website

www.makethunder.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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