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What is myTarget?

Explore new customer opportunities with myTarget, VK's self-service advertising platform that dominates 96% of the Russian ad market. Improve your business results, enhance sales, increase web traffic, promote app downloads, or broaden your audience. To craft impactful ads for your desired demographic, it's essential to clearly define your ideal customer profile. You have the flexibility to create audiences based on numerous criteria, including geography, gender, age, interests, and income brackets. Choose the right advertising format to suit your goals. Make sure to include an enticing title, a strong call to action, and engaging visuals such as images or videos in your ad's design. After your advertisement is complete, launch it to draw in new clients or encourage loyalty from current ones. Setting up a targeted advertising campaign on myTarget is efficient and user-friendly, making it a great option for businesses. If your agency operates as a legal entity outside the Russian Federation, a physical contract isn't necessary; the agency representative can accept the offer, granting immediate access to all functionalities within the ad office. Engaging with myTarget could potentially unlock fresh avenues for business expansion and increased customer loyalty. Furthermore, by leveraging data-driven insights, you can continuously refine your advertising strategies for even better results.

What is Growth Channel AI?

Utilize Growth Channel AI to effectively identify and connect with specialized audiences across diverse programmatic advertising channels, thereby boosting the success of your marketing efforts. Harness geolocation intelligence to reach individuals who are regular visitors of select retail outlets or attendees of specific events. Quickly gather insights about your customer segments and effortlessly craft comprehensive profiles using advanced artificial intelligence. Broaden your collection of first-party data by developing customized audiences for various marketing endeavors, including advertising, email campaigns, and direct mail outreach. Activate the personas you've identified for focused advertising efforts seamlessly to maximize your outreach. Optimize your campaigns for superior outcomes across both Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Evaluate the success of your advertising strategies across both digital realms and traditional platforms. Pinpoint your ideal customers across all online channels while retaining full authority over your budget and audience dimensions, allowing you to target based on both immediate and past location data. There is no need for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs), making the process more streamlined. Engage niche audiences through a wide array of channels, including television, digital out-of-home, audio ads, native content, video, mobile platforms, and online displays, ensuring a holistic advertising strategy. This comprehensive targeting capability provides unparalleled adaptability and accuracy in reaching the most suitable consumers, ultimately driving better engagement and results for your brand. By integrating these advanced tools, businesses can better understand their market and refine their approach to meet the demands of today’s consumers.

Media

Media

Integrations Supported

AdMobiSpy
Adzooma
Biteable
Bonjoro
Captivate
Crowdfire
Drip
Expandi
Freshworks Neo
Hivestack
Leia
Pandora
SEO Buddy
SalesBlink
SocialBee
SoundCloud
Spotify
Unbounce
WideOrbit

Integrations Supported

AdMobiSpy
Adzooma
Biteable
Bonjoro
Captivate
Crowdfire
Drip
Expandi
Freshworks Neo
Hivestack
Leia
Pandora
SEO Buddy
SalesBlink
SocialBee
SoundCloud
Spotify
Unbounce
WideOrbit

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$125 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

myTarget

Company Location

Russia

Company Website

target.my.com

Company Facts

Organization Name

Growth Channel AI

Company Location

United States

Company Website

www.growthchannel.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

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