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What is ownerIQ CoEX?

CoEx stands out as an innovative and award-winning software solution designed specifically for retailers and brands to effectively navigate their first and second party data strategies. By integrating four key solutions frequently utilized by digital marketers into a single platform, CoEx offers users the ability to manage a variety of data assets such as website interactions, mobile applications, CRM, and POS systems, all while ensuring that data is standardized under a cohesive taxonomy to boost our data marketplace. Our cost-effective model, combined with a robust feature set, allows clients to build and maintain tailored audience segments with lower management costs. This efficient economic structure enables clients to invest a larger share of their marketing budget into actual advertising, rather than spending it on data management and ingestion. Furthermore, by achieving superior data match rates, we assist clients in preventing the data loss that often results from poor platform compatibility, which allows them to retain their entire audience and maximize marketing potential. In addition, our platform grants access to invaluable data from retailers and brands, which aids in crafting segments that consist of qualified shoppers, thus improving targeting precision. By adopting this holistic approach, CoEx establishes itself as an indispensable asset for any organization aiming to enhance its data-driven marketing strategies, leading to more impactful campaigns and stronger customer relationships. Ultimately, our commitment to innovation and efficiency makes CoEx a leader in the evolving landscape of data management solutions.

What is Zeta Marketing Platform?

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

Media

Media

Integrations Supported

Campaign Genius
DV Publisher Suite
FoodStorm
Taxi for Email
Tessitura
Zeta CDP+

Integrations Supported

Campaign Genius
DV Publisher Suite
FoodStorm
Taxi for Email
Tessitura
Zeta CDP+

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Inmar

Date Founded

1980

Company Location

United States

Company Website

www.owneriq.com/platform-coex

Company Facts

Organization Name

Zeta Global

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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