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What is pharosIQ?

Integrating our demand generation engine with tailored audience development will drive growth across the entire buying journey. Over the last ten years, providers of intent data have largely recycled outdated account-level strategies, leading to a lack of competitive differentiation when all players draw from the same limited resource pool. For nearly twenty years, our focus has been on creating and honing first-party audiences, resulting in remarkable insights and precise targeting that surpasses the effectiveness of generic third-party data. Our solutions are designed to connect with audiences at every point in the purchasing process, catering to their preferred methods of engagement. While the process of building these audiences is increasingly complex, the outcome is a highly engaged audience that yields significant results. As a recognized leader in "intent to purchase" lead generation, pharosIQ leverages its extensive expertise to deliver insights and demand critical for success in B2B marketing and sales. With four decades of experience, pharosIQ adeptly transforms data into impactful engagements that resonate with potential buyers. This approach not only enhances connection but also fosters long-term relationships with clients, solidifying our position at the forefront of the industry.

What is Activation Studio?

Activation Studio provides a user-friendly, no-code interface that utilizes a drag-and-drop functionality to enhance workflow productivity and campaign performance within the Salesforce Marketing Cloud environment. This innovative tool seamlessly incorporates Customer Data Platform (CDP) features, enabling effective audience segmentation, tracking of website user intent, and lead scoring. Users benefit from straightforward access to essential data via data designer and integration with data extensions, ensuring an intuitive experience throughout. By leveraging this efficient workflow, marketing teams can dramatically cut down on the time it takes to initiate marketing journeys, often completing tasks in half the usual duration. Additionally, improve your Salesforce Marketing Cloud capabilities with scoring rules, web tracking, and other features—all without any coding requirements. With the no-code add-on, you can truly harness the power of Salesforce Marketing Cloud through a simplified process for audience building and lead scoring. Your data remains securely housed within the Marketing Cloud, and the setup process is quick, taking only 20 minutes, which facilitates prompt deployment and immediate benefits. This groundbreaking solution not only streamlines data management but also empowers users to refine and elevate their marketing strategies to achieve greater effectiveness. With its robust functionality, users can maximize their engagement and drive better results in their marketing efforts.

Media

Media

Integrations Supported

Salesforce Marketing Cloud

Integrations Supported

Salesforce Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

pharosIQ

Date Founded

2002

Company Location

United States

Company Website

pharosiq.com

Company Facts

Organization Name

Activation Studio

Date Founded

2021

Company Location

United States

Company Website

activation-studio.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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