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What is smartocto?

Smartocto is an advanced editorial analytics platform designed to deliver actionable insights to newsrooms. Our goal is to enhance storytellers' productivity, ensuring their work is more relevant, profitable, and influential. We equip these storytellers with clear, modular display screens and detailed historical reports, along with real-time A/B testing for headers and lead-ins, complemented by timely notifications. This capability enables them to transform data into actionable strategies that drive online success. What sets our approach apart is our background in journalism; we go beyond merely presenting pageviews by also offering metrics on engagement, loyalty, and impact, which helps online publishers forge stronger connections with their audiences. Each day, we strive to develop innovative features, often in collaboration with our clients. Explore our website to discover how smartocto could benefit your newsroom and enhance your storytelling capabilities. You might find that our tools can help you reach new heights in engaging your audience effectively.

What is UpMetrics?

UpMetrics is a specialized platform designed to measure and manage impact, specifically created for mission-driven organizations that seek to effectively identify, gather, analyze, and apply data to improve social outcomes. The platform includes a feature for developing an impact framework, which helps users clearly define their mission, vision, and specific, quantifiable objectives in an organized manner. By utilizing UpMetrics, users can efficiently collect and manage impact data through data requests or by integrating data from other sources, significantly simplifying the reporting process. Furthermore, the platform provides customizable dashboards that allow users to visualize their data, track their progress over time, and extract insights that inform program enhancements. These insights not only contribute to greater program effectiveness but also facilitate efficient reporting and compelling storytelling, which are crucial for attracting funding that aligns with their objectives. UpMetrics serves a diverse array of sectors, including nonprofits, grantmakers, impact investors, and for-profit organizations, offering tailored solutions that meet their distinct needs. Ultimately, this platform empowers organizations to make informed, data-driven decisions that can lead to substantial and positive changes within their communities. By leveraging the full potential of their data, organizations become more adept at championing their causes and achieving their social missions.

Media

Media

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

Integrations Supported

AT Internet
Facebook
Google Analytics
LinkedIn
Splunk APM
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

smartocto

Date Founded

2015

Company Location

Netherlands and Serbia

Company Website

smartocto.com

Company Facts

Organization Name

UpMetrics

Date Founded

2013

Company Location

United States

Company Website

upmetrics.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

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