Aditude Reviews

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

DirectMail2.0 enhances omnichannel effectiveness by combining cutting-edge mailing technology with instantaneous reporting and digital elements, resulting in a response increase of 25-50%. Our comprehensive omnichannel platform consists of 15 features, all overseen from a unified dashboard that provides live updates on campaign performance, encompassing both online and offline activities. This integration ensures that marketers can make informed decisions promptly.

Vidverto transforms the video advertising landscape by introducing a universal in-stream unit that opens up fresh avenues for advertising within website content. By facilitating in-stream video advertisements, Vidverto boosts the prominence of site content, which ranks among the most captivating elements that draw user interest. This cutting-edge video technology permits the smooth integration of native content, allowing for revenue generation through video ads. Given that video serves as a powerful medium for connecting consumers with a variety of products and services, Vidverto maximizes the effectiveness of content utilization. By combining media content with the growing demand for in-stream video, Vidverto enables publishers to efficiently monetize their platforms. With a single unit embedded in your articles or blogs, you can immediately start earning revenue through in-stream advertisements. In today's competitive digital arena, harnessing the power of video is vital for enhancing consumer engagement and unlocking new revenue streams, making Vidverto an essential tool for content creators.