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What is Amazon Ads?

Amazon Ads facilitates the expansion of businesses and brands of all sizes. Whether your goal is to increase brand awareness, advertise your offerings, drive sales, or enhance customer loyalty, we equip you with the vital resources needed to discover the most effective advertising strategies that deliver measurable outcomes. To assist you in your journey, we present a comprehensive guide on the benefits of digital advertising, details about the varied products available through Amazon Ads, a structure for setting advertising goals, and a glossary of key industry terminology. The constantly evolving digital environment has opened up new pathways for consumers to locate, investigate, and acquire products and brands. Digital advertisements come in many formats, including text, images, and videos, and they can appear on numerous platforms such as websites, social networks, and streaming services. The digital advertising landscape offers a plethora of advantages, enabling businesses to engage with their target audience in more significant and impactful ways. By taking advantage of these opportunities, companies can not only expand their reach but also enhance their overall engagement with customers, fostering lasting relationships that contribute to long-term success.

Integrations

Offers API?:
Yes, Amazon Ads provides an API
All Amazon Ads Integrations
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Screenshots and Video

Play Video Amazon Ads Screenshot 1

Company Facts

Company Name:
Amazon
Date Founded:
1994
Company Location:
United States
Company Website:
advertising.amazon.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Amazon Ads Categories and Features

Retail Media Networks

Display Advertising Software

Demand-Side Platforms (DSP)

More Amazon Ads Categories

Amazon Ads Customer Reviews

Write a Review
  • Reviewer Name: Samantha H.
    Position: Digital Marketing Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Incredible Customer Reach

    Date: Mar 18 2022
    Summary

    Overall the accessibility on or off Amazon's site for our ads to be seen by potential buyers is such an immense resource.

    Positive

    A really successful way to implement pay-per-click ads online and reach a large array of customers. Implementing this tool has changed how many of our clients advertise.

    Negative

    Sometimes it can be inconvenient to not see as much return as we spend on the ads, but that's often times not the case!

    Read More...
  • Reviewer Name: Sarah W.
    Position: Human Resources Executive
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Seamless marketing and advertising platform

    Date: Sep 26 2022
    Summary

    I fully support the use of this platform in both small and large scale enterprises. We could not have achieved our sales target without this powerful tool.

    Positive

    We have increased sales and improved our brand advertising strategies with Amazon Advertising. It is easily integrated with other application across the enterprise. We achieved faster ROI since we deployed it.

    Negative

    I have not experienced any operational weaknesses in the entire marketing infrastructure.

    Read More...
  • Reviewer Name: Sundar Y.
    Position: Data Scientist
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best for large scale advertising.

    Date: Apr 15 2021
    Summary

    Overall, Amazon Ads is of the most effective ads platform because of its feature it becomes very easy to target your ads make money.

    Positive

    - You can do all kinds of ads from sponsored to video ads.
    - It offers a ton of tutorials for ads.
    - You get full control over your ad and targeting.

    Negative

    - Making custom ads on amazon ads feels challenging sometimes.

    Read More...
  • Reviewer Name: Mathew W.
    Position: IT Support
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple advertisement platform with easy

    Date: Sep 07 2021
    Summary

    Affiliate game is a difficult scheme to make money with, and amazon does a good job of making it as easy as possible, but still small margins means a lot of hounding for pennies.

    Positive

    Very easy to set up affiliates directly from the product page, multiple linking, easy tracking of earnings.

    Negative

    Very small margins, requires lots of volume in any aspect in order to get realized returns.

    Read More...
  • Reviewer Name: David B.
    Position: Cloud Developer
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Target your ads strategically.

    Date: Mar 30 2021
    Summary

    Overall, Amazon ads is a great business software and very easy to use relative to other ad targeting platforms.

    Positive

    - first of all, it is very easy to use and makes the whole ad targeting process a piece of cake.
    - You get a very good amount of control over how your ads will be shown to the audience.
    - It has some great tools like cookies that comes very useful sometimes.

    Negative

    - It tends to get a little cluttered every now and then, but this is a minor issue and can be fixed after updates.

    Read More...
  • Reviewer Name: Junaid A.
    Position: Front End Developer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Target Your Ads With Strategy.

    Date: Feb 23 2021
    Summary

    Overall, Amazon ads have a quite good user experience. You can target your ads efficiently and strategize them with ease.

    Positive

    -It assists you with creating strategies and optimizing them.
    - It made sponsored ads relatively easy to use.
    - The interface is simple and user-friendly.

    Negative

    -Occasionally the ads are not worth the cost.
    -It slows down the interface during busy hours.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Strategic Account Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazon Advertising Insight

    Date: Nov 24 2020
    Summary

    Overall: it has been great working with Amazon Advertising since we are able to generate high leads.

    Positive

    With Amazon Advertising, it has been perfectly easy to enhance online marketing.
    Sending outbound emails is another great aspect.

    Negative

    I don't like that Amazon Advertising charge a lot for paid SEO tools.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Executive Administrator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazon Advertising is a real GOAT when it comes to online marketing

    Date: Nov 29 2020
    Summary

    My general overview is brief as I have nothing that I dislike about Amazon Advertising. It has improved content management and online marketing.

    Positive

    With Amazon Advertising, it has been easy to advance leads since we gather customers from the emails sent to individuals that sign up to the newsletter.

    Negative

    For years, I haven't encountered challenges while utilizing Amazon Advertising on my end.

    Read More...
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