What is Amazon Personalize?

Amazon Personalize enables developers to build applications that leverage the sophisticated machine learning technology behind Amazon.com’s real-time personalized recommendations, eliminating the need for specialized machine learning knowledge. This service streamlines the development of applications that can deliver a wide array of customized experiences, including personalized product recommendations, unique product rankings, and tailored marketing initiatives. As a completely managed machine learning solution, Amazon Personalize moves beyond conventional static recommendation systems by creating, refining, and deploying distinct ML models that yield highly specific recommendations across various industries, including retail, media, and entertainment. The platform efficiently manages the necessary infrastructure and oversees the entire machine learning process, which encompasses data processing, feature selection, and the identification of the best algorithms, along with model training, optimization, and hosting. This comprehensive approach allows developers to concentrate on improving user engagement rather than navigating the intricacies of machine learning deployment. Consequently, Amazon Personalize serves as a powerful tool that not only simplifies the recommendation process but also enhances customer satisfaction through more relevant interactions.

Screenshots and Video

Amazon Personalize Screenshot 1

Company Facts

Company Name:
Amazon
Date Founded:
1994
Company Location:
United States
Company Website:
aws.amazon.com/personalize/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Video Library
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Amazon Personalize Categories and Features

eCommerce Personalization Software

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights