Analytics Intelligence Reviews

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Edge Delta introduces a groundbreaking approach to observability, being the sole provider that processes data at the moment of creation, allowing DevOps, platform engineers, and SRE teams the flexibility to direct it wherever needed. This innovative method empowers clients to stabilize observability expenses, uncover the most valuable insights, and customize their data as required. A key feature that sets us apart is our distributed architecture, which uniquely enables data processing to occur at the infrastructure level, allowing users to manage their logs and metrics instantaneously at the source. This comprehensive data processing encompasses: * Shaping, enriching, and filtering data * Developing log analytics * Refining metrics libraries for optimal data utility * Identifying anomalies and activating alerts Our distributed strategy is complemented by a column-oriented backend, facilitating the storage and analysis of vast data quantities without compromising on performance or increasing costs. By adopting Edge Delta, clients not only achieve lower observability expenses without losing sight of key metrics but also gain the ability to generate insights and initiate alerts before the data exits their systems. This capability allows organizations to enhance their operational efficiency and responsiveness to issues as they arise.