CCM19 Reviews

Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase. The features of Admiral VRM include: - Maximizing revenue through the leading tool for recovering adblock users. - Promoting and expanding paid subscription and donation initiatives. - Authenticating users with a managed registration wall, user accounts, and first-party data integration. - Increasing signups for email newsletters, social media engagement, and app downloads. - Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP). Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

IMPORTANCE OF PROTECTING CUSTOMER DATA When seeking permission, it is crucial to treat customers' personal information as a valuable asset. By analyzing data that has been permitted, you can obtain a more profound understanding of your customers' needs and preferences. Enhancing the value exchange between your business and customers is essential for building long-lasting relationships. ENHANCING CUSTOMER CONNECTIONS Being transparent about how personal data is used can foster greater trust among customers. Customers should have the ability to adjust their permission settings through an easily accessible online platform. Offering detailed consent options can help maintain customer permissions effectively. ADHERENCE TO REGULATIONS All interactions with customers can be documented in a single centralized system. It is important to manage the six legal bases established by GDPR diligently. You should also record the privacy policy that was in effect at the time consent was obtained. Providing a reliable audit trail is necessary for maintaining accountability. SALESFORCE FUNCTIONALITY Salesforce offers various clouds that support sales, marketing, service, and financial sectors. You can efficiently manage leads and contacts through Tasks and Cases. Utilizing snap-ins enables you to access permissions data across every customer interaction seamlessly. Standard web-to-lead functionalities are available without the necessity for custom solutions, ensuring compliance with GDPR articles. This integration allows for a streamlined approach to managing customer relationships while prioritizing data privacy.