BrandMap® 10
Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.
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Harmoni
Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.
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CMNTY Platform
The CMNTY Platform serves as a user-friendly online research tool designed for marketers and insights professionals, facilitating the establishment of both project-specific and ongoing insight communities. Its offerings encompass panel recruitment, qualitative and quantitative research activities, effective moderation, and AI-driven analysis and reporting capabilities. By integrating various research methodologies into one cohesive software solution, CMNTY enables users to undertake both short-term projects and long-term continuous insights communities. Projects can be launched swiftly, often within hours, allowing for the delivery of actionable insights in a matter of days or weeks. This platform equips users with a comprehensive understanding of their target audience, enabling businesses or clients to make well-informed decisions based on the insights provided. As a result, the CMNTY Platform not only streamlines the research process but also enhances the strategic decision-making capabilities of its users.
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itracks Realtime
Discover the ultimate software for focus groups and interviews, meticulously crafted to provide an exceptional online qualitative research experience with an ideal combination of security, adaptability, and ease of use. You have the freedom to oversee your research activities from virtually anywhere and at any time that fits your schedule. Every aspect, from planning and scheduling to launching and analyzing your sessions, can be managed directly via your web browser, negating the need for additional plugins. Each subscription level includes unlimited sessions, freeing you from the pressure of time limits or extra fees for larger groups. With Realtime, researchers retain command over every stage of the process. You can conveniently set up your text or video discussions and interviews, create polls with ease, and prepare your discussion materials ahead of time. The platform also offers a waiting area for participants and private chat capabilities, along with the ability to instantly download high-quality audio and video recordings. This innovative tool not only streamlines the research process but also guarantees that you can effectively collect vital insights without hassle. Embrace this groundbreaking approach to qualitative research and elevate your data-gathering capabilities to new heights.
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