Celtra Integrations

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Presenting Google Ad Manager, an all-encompassing platform crafted to boost advertising revenue while protecting your brand across multiple engagement channels, including viewing and playing. Designed to optimize the value of each impression, Ad Manager empowers users to craft enhanced experiences and manage their entire advertising operations through an intuitive, integrated interface. While many digital advertising solutions often overlook user experience, we firmly believe that prioritizing users leads to superior results for marketers. This platform is adept at helping you manage your advertising initiatives and elevate your revenue, no matter your industry. Equipped with powerful tools, Google Ad Manager is tailored to adapt to the changing needs of growing businesses, ensuring both flexibility and scalability. Take the time to explore our wide array of solutions to find the ideal fit for your unique needs, and learn how Ad Manager can transform your advertising approach. By meticulously selecting the appropriate tools and strategies, you can dramatically improve your brand's presence and influence within the digital landscape. As you embark on this journey, remember that each decision you make can profoundly shape your advertising success.

Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.

Facebook is recognized as the largest social networking site in the world. We create innovations that help people connect with their friends and family, explore various communities, and grow their businesses. Witnessing the incredible acts of support individuals show each other in difficult moments inspires us, with instances ranging from fundraising initiatives to life-saving assistance shared via posts or blood donation sign-ups. The Facebook application streamlines the connection process with loved ones and facilitates the discovery of new friends through features like Groups, Watch, and Marketplace, which are designed to align with shared interests. These functionalities not only enhance personal relationships but also pave the way for communal development and mutual aid. Ultimately, our goal is to empower people to build meaningful connections and foster a supportive environment.

Snapchat offers an instant platform for capturing and disseminating your moments! With this app, you can easily connect with your friends, explore Live Stories from diverse locations worldwide, and stay updated on current events through Discover. Living in the moment significantly enriches our experiences! We believe that by reimagining the camera, we can unlock new ways for people to engage and experience life. This platform is essential for promoting personal expression, nurturing mindfulness, expanding global awareness, and creating joyful moments that users can share together. Ultimately, Snapchat is committed to enhancing human connections in a meaningful way.

We firmly believe that everyone should have the right to freely express themselves, share ideas, and participate in meaningful discussions, as these creative freedoms lead to a rich tapestry of diverse voices, innovative expressions, and limitless opportunities. Moreover, we maintain that information should be easily accessible to everyone, with video playing a crucial role in education, fostering understanding, and documenting both significant and subtle global occurrences. It is our conviction that every individual should have the chance to gain recognition, build their own ventures, and find success on their own terms, highlighting that it is the people, not gatekeepers, who should decide what resonates with the wider audience. In addition, we support the idea of forming connections with nurturing communities, breaking down barriers, and coming together across borders through shared interests and passions. Furthermore, we invite you to explore the myriad of opportunities available with YouTube for Business, allowing you to leverage the powerful advantages of YouTube Ads to enhance your brand's visibility and reach. By embracing these possibilities, you can truly unlock your potential in the digital landscape.

X, formerly known as Twitter, stands as one of the largest social networking sites in the world. Immerse yourself in your interests and explore the conversations that resonate with you. Participate in lively discussions and keep abreast of global happenings. We believe that real change starts with honest dialogue. Your opinions matter in this space; you are embraced just as you are. Collectively, we can strive to maintain the quality of public conversations, focusing on what is just rather than what is easy. Become a part of our dynamic community and ensure your voice echoes within it, contributing to a richer tapestry of ideas and perspectives. Together, let's foster an environment where everyone feels empowered to share their thoughts.

A single platform offers endless opportunities to engage with both your customers and staff. Any application can be made secure with authentication capabilities. Okta enables you to swiftly develop experiences that are both secure and enjoyable. By integrating Okta's Customer ID products, you can assemble the necessary framework to ensure security, scalability, and dependability. Safeguard and empower your employees, contractors, and partners effectively. Okta’s workforce identification solutions ensure that your employees remain protected regardless of their location. You will be equipped with essential tools to streamline cloud transitions and facilitate hybrid work environments. Trusted by organizations worldwide, Okta is committed to safeguarding workforce identities while promoting seamless connectivity across various platforms. This reliability and trust make Okta a go-to choice for businesses aiming to enhance their security infrastructure.

Roku OneView, formerly recognized as dataxu, provides crucial DSP technology designed for innovative companies like yours. With our operations spanning twelve global offices and a reach of over 3 trillion ad impressions internationally, we deliver a comprehensive platform tailored to your advertising requirements. Our TouchPoint™ tool allows you to strategically plan and execute media buys across leading open and private ad exchanges with ease. While our approach is grounded in data-driven strategies, our core inspiration is drawn from your goals and the obstacles you face. Your successes invigorate our drive, and we cherish celebrating your achievements as if they were our own milestones. Our relentless quest for excellence is focused on advancing your business and nurturing growth opportunities. We are convinced that with thoughtful data analysis and transparent application, remarkable potential can be unlocked for both you and your clients. In the end, our commitment lies in empowering you to utilize data effectively, fostering deeper relationships with your clients' target audiences and creating a significant impact. By collaborating closely, we can expertly navigate the intricate advertising landscape and achieve extraordinary outcomes together. This partnership is founded on the shared vision of harnessing innovation and creativity to redefine advertising success.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

Delve into the complexities of a brand's creative approach using Oracle Moat, an advertising intelligence platform that facilitates the examination of your competitors' creative and messaging strategies over the last three years. By analyzing these tactics, you can gain valuable insights into the current market dynamics and understand how your rivals' advertising efforts stack up against your own. With a comprehensive dataset spanning over three years, you have the ability to scrutinize a variety of advertisements, allowing you to filter and sort through the information to find exactly what you need. This analysis helps you comprehend audience engagement across different ad formats such as images, text, and videos on multiple platforms, including mobile devices. Additionally, employing heatmaps can help you discern which areas of your advertisements draw the most viewer attention. This information empowers you to make informed investment decisions and execute your campaigns with confidence. Moat allows you to forge genuine connections with audiences, effectively capture their attention, and accurately evaluate the effectiveness of your marketing initiatives. Armed with these insights, you'll not only be better positioned to innovate but also to maintain a competitive edge in a rapidly evolving marketplace, ensuring your brand remains relevant and impactful.

Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications. Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.

Integrate a variety of data sources to identify and capitalize on new opportunities that drive business expansion. Build your organization around the groundbreaking evaluation of media performance across multiple platforms. Acquire deep insights into the success of your media and marketing initiatives, empowering you to improve ROI and make confident, well-informed choices. The ability to measure across platforms is vital for successfully navigating the complexities of the current media landscape, ensuring that business decisions rely on robust data. We support leading media companies, brands, and advertisers in forging essential connections to scale their operations. Utilize a powerful array of audience, contextual, and cookie-free predictive targeting solutions to effectively reach cross-platform audiences. We facilitate programmatic advertisers in accessing valuable target demographics via their chosen DMP or DSP for campaigns that cover digital, mobile, CTV, DOOH, and podcasts. By embracing these cutting-edge strategies, businesses can not only adjust to the evolving media landscape but also excel within it, paving the way for sustained success. With the right approach, organizations can transform challenges into opportunities for growth.

Flashtalking emerges as a leading independent global ad server that serves advertisers looking for data independence while separating media sales from execution and evaluation. Through the use of Flashtalking's comprehensive creative management tools, advertisers can implement extensive personalization by utilizing feeds and data via our innovative Decision Trees, which serve as a creative decision-making interface. The company's inherent identity solutions, complemented by collaborations with prominent identity providers, allow advertisers to engage their audiences with genuine one-to-one messaging. Additionally, Flashtalking provides a sophisticated reporting platform coupled with advanced analytics, which helps advertisers achieve a complete understanding of the customer journey while revealing actionable insights that enhance performance. With this array of features, Flashtalking establishes itself as an essential partner for advertisers who aim to optimize their marketing strategies effectively. As the advertising landscape continues to evolve, Flashtalking's commitment to innovation and data-driven solutions positions it at the forefront of the industry.

At Sizmek by Amazon, we recognize that creating impressions that inspire is vital for forging meaningful and lasting relationships with your varied audiences. Our innovative solutions facilitate the smooth integration of your creative endeavors and data analytics, transforming the way you enhance campaigns across multiple media platforms. The Sizmek Ad Suite offers an all-encompassing set of tools for message creation, distribution, and optimization, featuring capabilities such as ad serving, creative authoring, and advanced dynamic creative optimization. With a strong global infrastructure that generates over 1.5 trillion impressions each year, you can tap into this vast outreach. Sizmek’s Dynamic Creative Optimization (DCO) allows you to craft hundreds or even thousands of advertisements uniquely tailored to resonate with your target demographics. Employing the Sizmek Ad Suite not only boosts the relevance of your messaging but also drives improved performance in your advertising efforts. This comprehensive integration guarantees that your advertising strategy stays ahead of the curve and remains effective amidst the ever-changing digital environment, ensuring you consistently reach your audience with precision. Ultimately, our commitment to innovation helps you adapt and thrive in a competitive market.

Enhance your branding and performance goals with the ASTRAD DSP platform, designed to provide a secure and transparent setting that prioritizes data-driven strategies alongside advanced AI technologies to elevate your marketing efforts. The platform streamlines the campaign management process, removing the complexities associated with ad placements, thereby allowing you to focus on evaluating performance metrics and achieving measurable outcomes. With ASTRAD, your brand can extend its reach on a global level, ensuring that your advertisements are visible to a broader audience. You can keep track of your campaigns in real-time while utilizing detailed analytics to effectively adjust your advertising tactics. This ensures that your ads are optimally positioned for maximum impact, reaching your target demographics across various devices such as desktops, mobile phones, tablets, and connected televisions. By delivering your advertisements exactly where your ideal customers are active, you significantly enhance the effectiveness of your marketing strategies. Utilizing ASTRAD not only saves you valuable time but also boosts the likelihood of higher engagement and conversion rates, leading to a more successful advertising experience overall. Additionally, the seamless integration of user feedback allows for continuous improvement in your campaigns, further driving success.

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Bright Analytics presents a flexible analytics platform that seamlessly integrates solutions for acquiring, preparing, analyzing, and sharing data into a unified system. We work hand in hand with our clients to create an analytics stack that emphasizes both adaptability and growth potential. Whether you need an all-encompassing solution or a means to efficiently manage your data, our experienced team is here to help. Understanding the importance of dependable support, Bright Analytics guarantees that all essential data sources for analysis are consolidated within one platform. Each organization has distinct needs, which is why we steer clear of inflexible templates; our platform can connect to numerous data sources, enabling you to highlight them individually in your reports or combine them into bespoke calculated metrics. Furthermore, Bright Analytics takes great care in organizing and preparing your data sources, which culminates in a comprehensive data set that aligns with your business goals and enhances your decision-making abilities. By prioritizing customization and support, we demonstrate our commitment to empowering businesses in a data-centric environment, ensuring they have the tools necessary to succeed and adapt in a rapidly evolving market.

Boost the profitability of your premium inventory by leveraging the DV Publisher Suite, which provides a centralized hub for measurement, insights, and crucial tools aimed at enhancing ad delivery, improving inventory quality, and optimizing revenue outcomes. As one of the industry's leading comprehensive yield solutions, it enables you to accelerate revenue growth through data automation, insights into media quality, and inventory optimization tailored for both direct-sold and programmatic inventory. With DV, you can focus on your core revenue-generating efforts rather than getting bogged down with spreadsheets and manual workflows. By integrating all your data sources and revenue streams, you gain the ability to make data-driven decisions backed by thorough reporting and interactive dashboards. Additionally, streamline your operations and simplify billing processes by visually monitoring campaign performance, including pacing and discrepancies. Uncover lucrative new revenue streams by pinpointing high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, ensuring that your ad operations run efficiently and effectively. In this manner, the DV Publisher Suite not only enhances your yield but also strategically positions you for sustained growth in a highly competitive environment. Embrace these advanced capabilities to stay ahead in the ever-evolving landscape of digital advertising.

Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.