Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
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RetargetKit
Track your clicks and conversion rates, capture leads, and build landing pages for your affiliate products all within one user-friendly platform that requires no programming knowledge. Utilizing A/B testing, you will improve your conversion rates and gain valuable insights into successful tactics employed by other affiliates in your sector through their performance data. Numerous brands, digital marketers, and agencies depend on this solution to create optimized branded links for inbound marketing, leading to better results and increased conversions. RetargetKit acts as an all-in-one marketing solution aimed at boosting website traffic, validating leads and sales, while strengthening your engagement with audiences on platforms like Instagram and TikTok. In addition, you can enhance your click-through rates by adding embedded video and audio elements to your calls-to-action, along with connecting to more than 1,000 third-party services through the Custom Widget feature. Utilize RetargetKit to gather verified leads via social signups that adhere to GDPR and cookie consent guidelines, ensuring compliance and trust. Moreover, you can seamlessly integrate your existing leads with your CRM or autoresponder using Zapier or Webhook, thus streamlining your marketing operations and expanding your outreach. By employing RetargetKit, you position yourself to effectively refine your digital marketing strategies and achieve greater success online. This comprehensive tool not only simplifies your marketing process but also empowers you to reach a larger audience efficiently.
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LinkTrackr
Streamlining link cloaking has never been easier, allowing you to potentially enhance your earnings by accurately tracking performance. Boasting a decade of proven effectiveness and a thriving community of over 12,000 users, this tool enables you to seamlessly shorten and cloak your affiliate links. It is fully compatible with all major affiliate networks, offering features such as link rotation and split testing for landing pages or different offers. Moreover, you can integrate retargeting codes on any cloaked link, as well as set up redirects tailored to geographical locations, click thresholds, and expiration dates. The tool also smoothly integrates with Google Analytics, providing you with real-time conversion data for every sale or lead generated through your marketing funnel. By utilizing LinkTrackr, you can comprehensively monitor your sales funnel, as it is specifically engineered to trace every sale and lead back to the initial click. Crafting targeted campaigns enables you to easily identify the sources of your conversions, whether they come from banner ads, solo email promotions, or links on your website. Our sophisticated system further safeguards against duplicate conversions through intelligent tracking techniques, while allowing you the freedom to modify conversion tracking rules to better fit your marketing strategies. The adaptability of this tool guarantees that all your promotional initiatives are thoroughly measured and optimized, ensuring maximum efficiency in your marketing efforts. Additionally, its user-friendly interface makes it accessible for anyone looking to boost their online revenue.
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