Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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Admiral
Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase.
The features of Admiral VRM include:
- Maximizing revenue through the leading tool for recovering adblock users.
- Promoting and expanding paid subscription and donation initiatives.
- Authenticating users with a managed registration wall, user accounts, and first-party data integration.
- Increasing signups for email newsletters, social media engagement, and app downloads.
- Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP).
Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.
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Ketch
Complying with regulations can be expensive, and just as one issue is resolved, another often arises, leading to a reasonable skepticism among customers. For businesses to succeed, they must either streamline their operations and make effective use of data for growth or risk lagging behind by adhering to the bare minimum of compliance. The strategy is clear: it should be straightforward to implement, user-friendly, and adaptable to changing regulations and market dynamics. Ketch offers a robust solution that empowers organizations to build trust while significantly lowering compliance costs and using data to boost revenue and operational effectiveness. The company is revolutionizing data privacy and governance with its versatile data control platform. The era of constantly battling regulatory issues is over; organizations can now enjoy seamless and continuous compliance thanks to automated updates on data privacy laws and easily accessible templates for governance policies. By enabling precise control over data usage at the individual level, businesses can navigate the intricacies of any regulatory environment while honoring consumer preferences, such as using data for analytics without enabling targeted advertising. This cutting-edge approach not only streamlines compliance but also strengthens the trust between organizations and their customers, paving the way for a more transparent business landscape. As the demand for accountability grows, solutions like Ketch’s become essential for maintaining consumer confidence and driving sustainable business practices.
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OneTrust Privacy Automation
Trust hinges on transparency, choice, and control, which organizations can strategically utilize to enhance their relationships with users and offer richer experiences. Consumers increasingly demand a higher degree of autonomy over their personal data. To meet these expectations, we provide automated solutions for privacy and data governance, assisting organizations in navigating complex regulatory landscapes. Additionally, we focus on implementing risk management strategies that guarantee transparency and choice for consumers. By streamlining processes, workflows, and team collaborations, your organization can achieve data privacy compliance more efficiently and foster trust. Our platform also facilitates responsible data utilization. It is essential to establish proactive privacy initiatives based on global standards rather than merely addressing isolated regulations. To effectively manage risks and make informed decisions, organizations must gain insights into potential threats. Embracing individual choice while embedding privacy and security principles into every stage of the data lifecycle is crucial for cultivating a trustworthy environment. Ultimately, this holistic approach empowers organizations to build stronger connections with their stakeholders.
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