Data Secure Integrations

SAP Analytics Cloud serves as a comprehensive business intelligence and data visualization platform that empowers organizations of various scales to enhance their decision-making processes. Key functionalities of SAP Analytics Cloud encompass features like a digital boardroom, predictive analytics, business planning, and reporting capabilities. This platform is cloud-based, allowing users to access it conveniently through their iPhones or iPads. Additionally, SAP Analytics Cloud provides a range of support options, including online assistance, phone support, and an extensive knowledge base, ensuring users have the resources they need. With its user-friendly interface and robust features, SAP Analytics Cloud is designed to meet the diverse analytical needs of modern businesses.

Enhance your expense management workflow from collecting receipts to reimbursing employees with SAP Concur Expense. This top-tier cloud-based platform for managing travel and expenses enables finance leaders to effectively monitor travel-related expenditures and cash flow. Created with user-friendliness in mind, SAP Concur Expense streamlines receipt collection, implements spending policies, and makes the processing of expense reports straightforward, ensuring that businesses can make informed decisions backed by accurate and timely information. The generation of expense reports becomes a breeze, as entries from credit cards, selected vendors, and uploaded receipt images are automatically integrated into Concur Expense. Employees can conveniently input transaction details, capture images of their receipts, and submit their expenses for reimbursement, while managers can swiftly review and approve these submissions. Moreover, the system enhances efficiency by automatically populating expense reports with digital receipts from a variety of services including airlines, hotels, restaurants, and ground transportation, ultimately providing a holistic approach to managing expenditures. By utilizing SAP Concur Expense, organizations can significantly improve their financial oversight, streamline their processes, and elevate overall efficiency in expense reporting, fostering a culture of accountability and transparency within the company.

SAP ERP, a comprehensive solution developed by SAP, enables organizations to effectively manage and optimize their core operations through an integrated platform. This robust system covers a wide range of functions, including finance, supply chain management, human resources, procurement, manufacturing, and customer relationship management. By ensuring a smooth flow of information between different departments, SAP ERP maintains data consistency and accuracy across the entire organization. Companies can select specific modules that align with their needs, such as Financial Accounting (FI), Sales and Distribution (SD), or Materials Management (MM), allowing for a tailored approach. Its modular design grants flexibility, enabling businesses to implement only the necessary features they require. Furthermore, the system is highly customizable, allowing organizations to modify it according to their unique industry requirements and operational goals. As a result, SAP ERP has become increasingly popular among businesses of all sizes and industries, reinforcing its status as an essential tool for effective management in today’s competitive landscape. Ultimately, the ability to adapt and grow with a company's evolving needs makes SAP ERP a valuable asset for long-term success.

Equip employees with essential applications and services while protecting data and processes from unauthorized access. Streamline the management and verification of user access through governance tools that automate user provisioning and guarantee compliance with access certification for both on-premise applications and data. By incorporating preventive policy checks and monitoring emergency access, effective governance can be maintained. Automatically identify and rectify access risk violations within SAP and external systems, while integrating compliance checks and vital risk mitigation into daily operations. Enable user-initiated, workflow-driven access requests and approvals to promote transparency and efficiency throughout the process. Ensure accurate identification and resolution of issues surrounding segregation of duties and critical access by utilizing integrated risk analysis. Simplify user access assignments across SAP and third-party systems automatically, while establishing and preserving compliance roles in straightforward, business-friendly terms to improve understanding and adherence. This holistic approach not only reduces risks but also cultivates a secure and efficient operational atmosphere, ultimately leading to enhanced productivity and trust within the organization.

Improve your decision-making abilities, enhance teamwork, and boost operational efficiency through effective planning and consolidation strategies. By refining these critical areas, you'll find yourself with more time to focus on business growth instead of getting bogged down with financial closures, leading to a faster and more accurate closing process. The SAP Business Planning and Consolidation (SAP BPC) application provides a robust set of features for planning, budgeting, forecasting, and financial consolidation, allowing you to adjust your plans and forecasts effortlessly while accelerating budget timelines and closing cycles to adhere to financial reporting regulations. This platform empowers you to make well-informed decisions through what-if analyses and scenario planning, ultimately driving better outcomes. Implementing a cohesive software solution for business planning and consolidation can significantly reduce time spent on manual tasks and lower the risk of errors. By automating processes such as aggregations and allocations, you can streamline planning cycles and remain responsive to market changes, ensuring your business remains nimble and competitive. Additionally, leveraging these advanced tools fosters a culture of proactive adaptation, allowing your team to anticipate and respond to emerging trends effectively.

SAP Fiori embodies the user experience of the Intelligent Enterprise, transforming traditional work processes. This robust platform equips designers and developers with an extensive toolkit and guidelines that facilitate the swift development of applications across various platforms, thereby ensuring a cohesive and innovative experience for both creators and end-users. With SAP Fiori, fresh ideas can quickly evolve into high-quality applications that address the rapid demands of the market. Its applications can notably improve onboarding processes and reduce training time significantly. Users enjoy streamlined, intuitive interfaces that sync with their workflows, resulting in heightened efficiency and greater satisfaction. The SAP Fiori design system provides vital templates, tools, and guidelines to help you create visually engaging enterprise applications that resonate with their audience. Additionally, using SAP Fiori ensures design consistency across multiple devices, thereby enriching the user experience. The comprehensive suite of tools, technologies, and templates offered by SAP Fiori can profoundly accelerate the stages of building, testing, and deploying enterprise applications, empowering developers to leverage their preferred frameworks effectively. Ultimately, SAP Fiori enhances productivity while also cultivating a more enjoyable and interactive application experience for users, making it an invaluable asset in today's dynamic business environment. Furthermore, as organizations increasingly adopt digital solutions, the significance of a powerful user interface like SAP Fiori becomes even more critical to their success.

Participate in joint initiatives via the Ariba Network to significantly reduce inventory levels, improve fill rates, and increase overall team productivity. The SAP Ariba Supply Chain Collaboration provides an extensive overview of your supply chain operations. By seamlessly integrating with your ERP and supply chain optimization systems, this platform enables you to coordinate securely and efficiently with multiple layers of contract manufacturers and suppliers involved in critical supply chain planning and execution tasks. You can exchange crucial information such as production forecasts, orders, quality metrics, and inventory statuses with your suppliers while also obtaining their insights in real-time. Utilizing collaboration dashboards, you can swiftly pinpoint and resolve supply assurance challenges by tracking discrepancies between supply and demand. Furthermore, enhance the onboarding experience for all your suppliers with our intuitive tools, diverse integration choices, and a specialized supplier enablement team that boasts significant onboarding expertise. This all-encompassing strategy guarantees the seamless and efficient functioning of your supply chain, ultimately leading to improved operational outcomes. The commitment to continuous improvement will ensure your organization remains competitive in a dynamic market environment.

Revolutionize your transaction-oriented applications, whether hosted on-premise or in the cloud, by implementing SAP Adaptive Server Enterprise (SAP ASE). This state-of-the-art SQL database server employs a relational management system tailored to meet the growing demands for performance, dependability, and efficiency across multiple industries. Enhance your operational efficiency and reduce expenses with tools such as the workload analyzer and workload profiler, which provide built-in high availability and robust disaster recovery capabilities alongside optimal resource management. Increase your transaction capacity, data handling, and user engagement while elevating performance through advanced technological innovations like MemScale and XOLTP. By lowering overhead on production databases, Q-Free employees can focus more on fostering innovation and creating value for their clients. SAP ASE can be deployed both on-premise and via infrastructure as a service (IaaS), guaranteeing the high performance and availability critical for handling mission-critical transactions. This flexibility not only enables businesses to respond quickly to changing market conditions but also empowers them to scale their operations seamlessly. With SAP ASE, companies can achieve a competitive edge while ensuring their applications remain robust and responsive to user needs.

SAP Crystal Reports facilitates the generation of dynamic and visually appealing reports derived from a wide variety of data sources. Users can share these reports in numerous formats and across as many as 28 different languages. With SAP Crystal Reports, users can convert diverse data sources into engaging, actionable insights that are accessible both online and offline through various applications, portals, and mobile devices, enhancing accessibility and usability.

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

Leverage SAP Fieldglass, a cloud-based platform designed for effective management of external labor forces, to find, engage, and supervise a diverse range of flexible personnel. This innovative solution streamlines the entire process of sourcing and managing contingent workers. By using SAP Fieldglass, organizations can seamlessly onboard temporary staff, maintain compliance with regulations, enhance operational workflows, and keep their budgets in check while effectively addressing their workforce requirements. Additionally, it empowers businesses to adapt to changing labor demands with ease and efficiency.

SAP CPQ, which was formerly known as CallidusCloud CPQ, significantly improves the customer experience by providing sales teams and their partners with tools to handle complex product configurations, optimize pricing strategies, and develop attractive proposals. This robust platform ensures that customers receive the most appropriate products at competitive prices and times, ultimately speeding up sales across diverse channels through its compatibility with any CRM or ERP system. By empowering sales representatives to facilitate transactions effortlessly across various platforms, the solution minimizes the risk of ordering errors, enables real-time proposal generation, and customizes pricing based on individual customer needs and channels. Such integration promotes intelligent and efficient sales workflows that accelerate quote production, simplify approval processes, shorten sales cycles, and allow personnel to focus on boosting sales. Moreover, it enhances business intelligence to seize sales opportunities, improve cross-selling and upselling initiatives, and refine pricing strategies while maintaining profit margins. In conclusion, the adoption of SAP CPQ can transform a sales environment into a more productive space, ultimately fostering growth and improving customer satisfaction. This transformation not only benefits the sales team but also strengthens the overall brand loyalty among customers.

Elevate your decision-making prowess by adopting a singular, scalable platform that provides immediate insights. SAP BusinessObjects Business Intelligence presents a holistic suite designed for data reporting, visualization, and teamwork. Serving as the on-premise BI aspect of SAP's Business Technology Platform, it transforms raw data into actionable insights that can be accessed whenever and wherever you need them. Utilizing the SAP BusinessObjects Business Intelligence (BI) suite enables you to share insights effectively and enhance your decision-making processes. Our analytics platform boasts a flexible architecture that can evolve with your growing requirements—whether accommodating a small group of users or expanding to tens of thousands, while also supporting various tools and interfaces. This on-premise solution operates on a perpetual licensing model, allowing you to pay only for the specific features and user count your organization needs, thus ensuring a budget-friendly approach to business intelligence. With SAP BusinessObjects, you can confidently navigate your data landscape, drive informed decisions, and ultimately propel your business toward greater success. Embracing this comprehensive suite can be a strategic move for organizations aiming to harness the full potential of their data.

SAP's Enterprise Consent and Preference Management provides businesses with the tools necessary to build customer relationships based on transparency and autonomy through effective consent management strategies. By adopting SAP's advanced solutions, organizations can foster trust with their clientele by offering them the transparency and control over their personal data that is increasingly demanded by today's consumers. This strategy not only promotes confidence among users but also aids in meeting various data protection laws such as GDPR, CCPA, and LGPD. With SAP's platform, companies can seamlessly manage customer consent, preferences, and data from a unified, centralized location. The system facilitates the clear communication of consent requests that pertain to terms of service, privacy policies, cookie usage, and marketing communications. Moreover, it supports the collection, organization, and monitoring of consent and preferences in accordance with regional standards, maintaining a thorough repository that provides access to a detailed history or audit log for accountability and oversight. By employing this comprehensive management framework, organizations not only improve customer engagement but also cultivate a culture that prioritizes compliance and honors customer decisions, thereby enhancing overall satisfaction. Ultimately, this strategic approach positions companies to thrive in an increasingly data-conscious marketplace.

Simplify complex sales strategies, gain immediate insights, and motivate sales teams to enhance performance and drive business growth. Cultivating a highly motivated sales team can significantly improve both profitability and overall effectiveness. Managing strategic incentive compensation is crucial for optimizing your sales teams' performance by encouraging rewarding behaviors that increase revenue and further organizational goals. With the SAP SuccessFactors Incentive Management solution (formerly called SAP Commissions), you can design, model, and refine adaptable and sophisticated incentive compensation plans while obtaining real-time insights that energize sales teams to maximize their capabilities. This groundbreaking approach not only enhances sales effectiveness but also aligns with the company's overarching objectives, paving the way for enduring success. By investing in these innovative strategies, businesses can create a culture of achievement that propels them ahead of their competition.

Introducing a powerful and scalable GRC application designed specifically for organizations in need of on-premise solutions, particularly ideal for smaller companies with dedicated GRC teams. This application presents numerous compelling reasons to have confidence in its functionality. Experience an all-encompassing On-Premise GRC solution that is not only efficient but also user-friendly. It features a blend of robust and practical functionalities, covering all the fundamental GRC needs of your organization while avoiding unnecessary complexities. The user interface has been carefully revamped to improve the GRC experience, making navigation through Soterion a pleasurable task. Our reporting tools are tailored for business users, enabling the creation of focused reports that address specific operational areas. Additionally, the application provides timely insights that help avert unexpected external audit challenges, allowing users to generate clear risk reports whenever required. As a budget-friendly option, it offers considerable value by providing all essential on-premise GRC functionalities without the high costs typically associated with premium features that cater primarily to large multinational enterprises. This approach not only maximizes value but also ensures that your organization can effectively expand its GRC capabilities as demands evolve, resulting in a solution that grows alongside your business. Ultimately, Soterion represents a strategic investment in your organization's governance, risk, and compliance needs.

The SAP Store is an extensive online platform where businesses can discover, evaluate, and purchase over 3,000 applications, extensions, and services from SAP along with its trusted partners. This marketplace offers a wide array of solutions designed to assist organizations in overcoming various operational challenges, such as software for enterprise management, finance, human resources, and analytics, as well as creative applications and improvements. Users can take advantage of free trials or choose premium services, making it easy to access both SAP and partner solutions that enhance their business functions. With intuitive browsing and search capabilities, organizations can swiftly find, acquire, and manage the solutions they need while ensuring they integrate smoothly with their current SAP systems. This streamlined process ultimately enables companies to refine their workflows and increase efficiency across all areas of operation. Additionally, the platform’s variety of offerings caters to diverse business needs, making it an essential resource for any organization looking to improve its technological capabilities.

Expand your business operations by embracing cloud technology. Efficiently and seamlessly enhance your SAP solutions without interrupting essential business activities, all while leveraging your existing investments and expertise. Quickly develop reliable and scalable cloud-native applications that meet the demands of the modern market. Use your current knowledge of ABAP to create new extensions or improve existing custom applications. Encourage innovation to boost business agility by adopting cloud-native, low-code, and dynamic event-driven applications. Accelerate outcomes by optimizing intelligent business processes that align with your strategic goals. Investigate, configure, enhance, and fine-tune business processes by integrating experiential data with operational workflows to create a more cohesive environment. Gain valuable insights that help predict business results and uncover new avenues for revenue and growth. Utilize the power of predictive analytics and machine learning to enhance your decision-making capabilities, ensuring your strategies are informed and effective. Implement real-time intelligence within your business applications to stay ahead of the competition. Additionally, refine and customize the user experience for your customers, partners, and employees, making sure their needs and preferences are adequately addressed. This comprehensive strategy not only boosts efficiency but also cultivates a culture focused on continuous improvement and innovation, resulting in a sustainable competitive advantage. As a result, your organization will be well-equipped to adapt to changing market dynamics and seize new opportunities.

SAP Ariba is recognized as a powerful, adaptable, and reliable platform that helps you fulfill the procurement needs of your users while improving their purchasing experiences. Utilizing the platform's intelligent features and data-driven insights allows you to achieve better control and compliance without making the purchasing process cumbersome for your team. Its sophisticated capabilities, combined with predictive analytics integrated within SAP Ariba, enable you to tailor and innovate your procurement processes, empowering buyers to operate independently while still adhering to set procurement policies. This platform streamlines procurement solutions and provides your organization with timely insights that enhance compliance, ensuring that your buying decisions are consistently well-informed and responsible. Furthermore, SAP Ariba promotes a harmonious blend of efficiency and governance in your procurement strategies, ultimately leading to more effective resource management. This seamless integration not only benefits your organization but also cultivates a culture of accountability and transparency within the procurement process.

Say goodbye to the disorder that comes with disorganized and inadequately handled paper contracts, as well as the risks and financial drawbacks tied to them. Implementing SAP Ariba's contract management software enables you to eliminate the reliance on paper and ink throughout every stage of any contractual agreement. This innovative solution promotes seamless collaboration among all parties, irrespective of their geographical location in today’s digital world. With improved tracking features through secure electronic storage and effective search functionalities, contracts are readily accessible whenever needed. Additionally, you can quickly create contracts by utilizing pre-approved templates and established legal clauses, making the entire procedure more efficient. By using the latest versions of SAP Ariba’s contract management software, you will notice a significant decrease in total cost of ownership (TCO) while requiring minimal input from your IT team. Furthermore, synchronizing your contract management processes with other SAP Ariba solutions, your ERP system, or external applications guarantees exceptional compliance and oversight. In the end, SAP Ariba not only boosts operational efficiency but also cultivates a more systematic and secure method of managing contracts, ensuring your organization is always prepared for the future. Embrace this transformative approach and watch your contract management practices evolve.

SAP solutions go well beyond what traditional CRM systems offer. By integrating cutting-edge in-memory technology with Big Data analytics, these solutions empower businesses to engage with customers in real-time, providing contextual and personalized interactions across multiple channels and industries. You can gain deep insights into customer preferences and social dynamics, allowing you to make a meaningful impact on every transaction, irrespective of the setting. It is essential to ensure that every customer feels special by offering customized experiences on all platforms. Additionally, our solutions improve the digital shopping journey, enabling smooth interactions through mobile, social media, and e-commerce avenues. Service representatives are provided with crucial visibility into customer requirements along with immediate tools for problem resolution, fostering loyalty while optimizing operational costs. This holistic strategy not only fortifies customer connections but also catalyzes substantial business growth, paving the way for future innovations. By embracing these advanced solutions, organizations can remain competitive in an ever-evolving marketplace.

What tactics can your finance team adopt to boost revenue, control expenditures, and reduce risks? One promising method is the use of financial management software, which can unlock the full potential of your financial capabilities. By implementing creative business models and optimizing working capital, you can enhance operational efficiency while simultaneously decreasing potential risks. Consider the benefits of utilizing SAP solutions to aid in these efforts. Innovating your business models can open up fresh pathways for growth, increase cash flow, and establish enduring revenue streams. Additionally, integrating predictive analytics and subscription billing can facilitate accurate evaluations of financial impacts and help forecast the liquidity required to launch new digital initiatives. The importance of intelligent process automation cannot be understated, as it significantly boosts efficiency and responsiveness. Furthermore, incorporating AI and machine learning into your financial operations can refine workflows, thereby enhancing productivity in key areas like financial closing, cash management, compliance reporting, and control monitoring. In today’s fast-paced business environment, having immediate access to financial insights is crucial, rather than waiting until the close of the fiscal year or even the monthly reports. Being proactive in your financial management strategies is vital for sustaining a competitive advantage and adapting to market changes effectively. Ultimately, the right approaches can transform how your organization navigates financial challenges and opportunities.

A workforce that is content results in higher productivity, as happy employees are more engaged with customer requirements and show greater enthusiasm and loyalty to their companies. The evolution of workplace dynamics is ongoing, with technological advancements fundamentally changing how we collaborate and interact. Innovations in technology and new experiences are altering our understanding of work and teamwork, creating a shift in traditional practices. Furthermore, organizations are increasingly looking for methods to boost the productivity of their knowledge workers while ensuring security remains a priority. Sogeti's SMART Workspace, which operates on Windows 10, exemplifies a digital transformation effort that emphasizes enhancing the user experience. By moving your organization to a flexible, cloud-based platform that functions smoothly across various devices, SMART Workspace meets the need for a standardized and secure working environment that is easy to manage. This innovative solution guarantees compliance with organizational standards while providing users the freedom to work on their personal devices from any location, fostering a more agile and responsive workplace culture. Ultimately, this shift not only enhances productivity but also encourages a more collaborative and innovative environment among employees.

Elevate your analytics, data migration, and master data management (MDM) initiatives with the SAP Agile Data Preparation tool. This innovative application empowers users to transform their data into valuable insights, enhancing their ability to navigate and comprehend various data shapes, ultimately boosting productivity and agility to previously unattainable levels. The Cloud Service's Usage Metric is determined by the number of Users, who are characterized as individuals engaged in preparing, managing, and supervising data sets or executing data stewardship responsibilities within the service. To access this tool, customers are required to purchase an annual foundation subscription, which is available in increments of 64 GB of memory per year, allowing for a maximum annual capacity of 512 GB. This systematic approach not only facilitates the effective scaling of organizational data requirements but also ensures that high performance and efficiency are consistently achieved. As organizations increasingly rely on data-driven decision-making, the SAP Agile Data Preparation tool becomes an indispensable asset in their strategic toolkit.

Unleash the potential to grow your online retail business without limitations. Quickly develop essential features, optimize the purchasing experience, and convert your e-commerce shoppers into devoted advocates of your brand. Within mere days, you can seamlessly introduce comprehensive mobile-first solutions through a no-code commerce platform tailored for businesses of all scales, including retailers, consumer goods companies, and direct-to-consumer models. Experience true digital adaptability with headless commerce, allowing you to rapidly integrate new touchpoints while creating cutting-edge digital experiences. Elevate your operations by engaging with progressive web applications, chatbots, messaging services, or smart devices, enabling exploration of diverse touchpoints and display interfaces free from back-end constraints. Advance your innovative efforts by partnering with technological and creative collaborators on an open platform, which encourages the creation of new digital experiences that enhance customer engagement and drive higher conversion rates. This strategy not only strengthens brand loyalty but also establishes a vibrant ecosystem for ongoing development. As you continue to innovate, you will discover new avenues for growth and engagement that keep you ahead in the competitive e-commerce landscape.

The SAP Ariba Strategic Sourcing Suite offers a holistic digital platform designed to oversee the complete source-to-contract process for both direct and indirect materials. In today's interconnected and outsourced economy, B2B supply chains have become a crucial avenue for achieving profitability, realizing cost efficiencies, and establishing a competitive edge. Nonetheless, the market has often faced challenges due to the absence of a cohesive digital framework that adeptly manages sourcing across both material categories, providing a singular solution that addresses all spending areas and manages the entire source-to-contract cycle. This comprehensive approach incorporates the introduction of new bills of materials (BOMs) from product lifecycle management (PLM) systems, alongside integrations for sourcing, contract management, and manufacturing execution. Relying on separate systems and processes for direct and indirect materials may result in contract leakage, increased IT costs, missed savings, and lost revenue opportunities, in addition to complicating internal collaboration among teams. By adopting a unified solution, organizations can improve operational efficiency and foster greater synergy in their sourcing initiatives, ultimately leading to more strategic decision-making and enhanced financial outcomes.

Gaining a holistic perspective on your expenses and vendors allows you to uncover a wealth of opportunities for increasing savings, mitigating risks, and enhancing compliance. The SAP Ariba spend analysis tool aggregates your spending data from multiple sources, categorizes it according to predefined company and industry standards, and enriches this information with insights derived from Dun & Bradstreet’s market intelligence. This thorough approach enables a precise and comprehensive assessment of your organization's expenditure trends, revealing avenues for cost reduction and improved supplier interactions. Achieving the visibility required for more effective, rapid, and confident purchasing decisions positions you to negotiate with greater leverage. Once the SAP Ariba Spend Analysis compiles your data, it systematically organizes and aggregates it using taxonomies aligned with industry norms, tailored frameworks, and SAP Ariba classifications. When combined with the enhanced business data from Dun & Bradstreet, this solution deepens your understanding of the supplier ecosystem, facilitating more strategic decision-making and supplier oversight. Therefore, utilizing this analysis not only empowers organizations to refine their procurement approaches but also cultivates more robust relationships with suppliers, ultimately driving long-term value. Additionally, as the procurement landscape evolves, maintaining this analytical advantage can set your organization apart in a competitive market.