Harmoni
Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.
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BrandMap® 10
Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.
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Discuss.io
Discuss.io is an innovative platform designed to help international brands and agencies efficiently plan, conduct, and disseminate qualitative research discussions on a large scale. Our services support enterprise market researchers, UX professionals, product managers, sales teams, and brand managers in enhancing consumer engagement and optimizing their workflows. Notable features encompass live video interviews, mobile screen sharing, interactive whiteboards, and advanced tagging capabilities. Users can swiftly generate highlight reels that capture important moments, saving them valuable time spent on video review. Additionally, we provide an extensive array of market research services, such as moderation, human translation, recruitment, and program management available through our marketplace, ensuring comprehensive support for all research needs. By leveraging our platform, teams can foster deeper insights into consumer behavior and preferences.
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Invoke
Invoke is a forward-thinking company that utilizes cutting-edge technology to deliver immediate market research solutions. We empower business and marketing professionals by providing data-driven insights and prompt feedback from consumers, enabling them to make well-informed decisions. Our unique technology allows for the assessment of various content types, including both long and short-form videos, new product concepts, and brand communications, all within live sessions that typically last between 60 to 90 minutes. A wide range of clients, from television networks and studios to tech companies and global consumer brands, depend on Invoke for the confidence to propel their projects forward with a shared consensus. What distinguishes Invoke is our ability to explore consumer behavior in depth, revealing the underlying reasons behind their choices. This focus on qualitative research is our forte, delivering insights in real-time and at a substantial scale, a methodology we refer to as "Big Qual." By involving all essential stakeholders on-site, we guide them through an in-depth hour-long experience that connects them with hundreds of consumers, ensuring their viewpoints are not only acknowledged but also thoroughly analyzed. This collaborative method enhances comprehension and promotes alignment within teams, fostering a culture of informed decision-making and mutual understanding among all participants. As a result, our clients can navigate the complexities of market dynamics with greater assurance and clarity.
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