Epsilon PeopleCloud Integrations

Incorporating autoplay personalized videos in emails can dramatically enhance your sales performance. By adopting this groundbreaking strategy, you can improve your outcomes across various email platforms and clients. Position yourself as a frontrunner in your industry by sharing real-time personalized videos within your email communications. These tailored videos, driven by real-time data, can lead to remarkable improvements in your marketing results. Considering that video content boasts a click-through rate that exceeds other formats by 65%, it’s clear why it has become the favored medium for advertisers. Additionally, email marketing typically delivers a return on investment that surpasses that of social media or display ads by 40%. Our advanced suite of tools merges the effectiveness of video, email, and personalization to amplify traffic, boost conversions, and foster customer loyalty at every step of the customer journey. Furthermore, our platform integrates flawlessly with a variety of Email Service Providers and Customer Relationship Management systems, including Mailchimp, SendGrid, and Hubspot, among others. With our Autoplay Video in Email SaaS Platform, you can not only draw in new qualified customers from external databases but also enhance cross-selling and loyalty initiatives aimed at your existing contacts. This comprehensive approach ultimately differentiates your strategy from that of your competitors, ensuring long-term success in the market. By leveraging these innovative features, you can create an engaging and impactful email marketing experience that resonates with your audience.

Experience a new era of collaborative and scalable email production designed specifically for both brand and agency teams. Transform the way your marketing emails are crafted by implementing a versatile, modular Email Design System utilizing our straightforward yet powerful syntax. This innovation allows your copywriters and editors, who know your content best, to take charge of crafting emails autonomously. Our intuitive drag-and-drop visual editor makes it easy for them to build stunning emails without needing any HTML expertise. You can either download the HTML for integration into your existing platform or effortlessly link Taxi to your Email Service Provider (ESP). Empower your team by effectively managing user access and permissions, which enhances collaboration. By simplifying the email campaign creation process, you can react more quickly to shifts in the market and stay ahead of competitors. Enjoy the capability to send test emails in real-time during editing and leverage integrations like Litmus to see how your designs render across over 90 different email clients and devices. Set up complex campaigns that accommodate various languages and audience segmentation with just a few clicks to ensure effective communication with your target groups. Building an Email Design System not only standardizes your formatting and layouts but also ensures that your campaigns consistently uphold your brand's identity. In the end, this strategy not only boosts productivity but also fosters greater creativity within your marketing initiatives, creating a more dynamic approach to email communication. Embrace this system to unleash your team’s full potential in email marketing.

In the modern marketing landscape, professionals utilize a diverse array of channels to engage potential customers, carefully targeting them based on their preferred devices. The growing intricacy of marketing techniques, paired with the variety of gadgets people utilize to consume digital content each day, makes it increasingly difficult to accurately identify the individual behind a device and their buying habits. When users are not logged in, current tracking technologies rely on IP addresses and device IDs to connect users with the email and landing page components associated with designated marketing campaigns. Although these identifiers can provide broad information like geographical location and previous browsing behavior, they are inadequate in disclosing the true identity of the user or their purchasing tendencies. FuseCommander effectively tackles this issue by unifying the entire buyer's journey, which includes their preferred devices and channels along with the messaging that inspired their choices. By adopting this thorough approach, marketers gain insights not only into the actions taken but also the underlying motivations behind those actions, thereby enhancing the effectiveness of their strategies. Ultimately, this deeper understanding empowers marketers to tailor their efforts more precisely, leading to improved engagement and conversion rates.

As the frequency of data breaches and mishandling of personal information increases, managing privacy has emerged as a critical element in modern marketing strategies. Although many perceive the General Data Protection Regulation (GDPR) chiefly as a legal hurdle due to the hefty fines linked to non-compliance, it simultaneously provides an opportunity for brands to build stronger trust with their consumers. A study by iProspect highlighted that in 2019, an impressive 88% of marketers worldwide recognized trust as a fundamental focus, striving to achieve it through credibility, relevance, and reliability. In light of consumer privacy laws like the GDPR, numerous marketers are turning to tools such as TrustCommander, which informs users of websites and mobile apps about the personal data that is being collected, stored, and shared with third parties. TrustCommander effectively prevents the activation of any tracking tags that users have not explicitly approved, thereby ensuring greater transparency. This proactive stance not only protects consumer information but also fortifies the bond between brands and their customers, creating a more trustworthy marketplace. Ultimately, as privacy concerns continue to evolve, the importance of transparent practices will only grow, shaping the future of marketing strategies.

The SAP Store is an extensive online platform where businesses can discover, evaluate, and purchase over 3,000 applications, extensions, and services from SAP along with its trusted partners. This marketplace offers a wide array of solutions designed to assist organizations in overcoming various operational challenges, such as software for enterprise management, finance, human resources, and analytics, as well as creative applications and improvements. Users can take advantage of free trials or choose premium services, making it easy to access both SAP and partner solutions that enhance their business functions. With intuitive browsing and search capabilities, organizations can swiftly find, acquire, and manage the solutions they need while ensuring they integrate smoothly with their current SAP systems. This streamlined process ultimately enables companies to refine their workflows and increase efficiency across all areas of operation. Additionally, the platform’s variety of offerings caters to diverse business needs, making it an essential resource for any organization looking to improve its technological capabilities.

The Commanders Act Customer Data Platform enables organizations to enhance both revenue and customer loyalty by cultivating meaningful relationships with their prospects and existing clientele. As the cost of acquiring new customers rises, the rate of conversion remains relatively low, hovering around 2.5%-5%. In response, brands are increasingly focused on gathering essential data insights—including behavioral, demographic, and psychographic details—from every interaction with customers and leads. This trend underscores the importance of collecting extensive data from all customer touchpoints. Furthermore, it is crucial to clean, standardize, and securely store this data in a centralized repository that is easily accessible across all marketing channels, as well as utilized by sales and customer service teams through their CRM systems. For a genuinely customer-focused strategy, marketers must emphasize a data-driven approach, making it essential for them to access reliable data that facilitates a comprehensive assessment of their marketing tactics and strategies. By effectively leveraging these insights, businesses can customize their offerings to align more closely with customer expectations, ultimately leading to increased satisfaction and loyalty. In a competitive marketplace, the ability to adapt and respond to customer needs can significantly differentiate a brand from its rivals.