Flywheel Integrations

At Roundel, we prioritize establishing significant relationships as the cornerstone of our methodology; by utilizing our deep understanding of the Target guest and encouraging collaboration, we design media experiences that allow everyone to savor the joy in everyday occurrences. This strategy enables brands to forge effective connections with a wide array of audiences. Our extensive knowledge of the target guest equips us to present your brand to our community in thoughtful, cooperative, and impactful ways. The benefits go beyond simply increasing sales; they nurture deeper relationships with the individuals essential to your success. To genuinely connect with the lives of our target guests, it is crucial to first grasp their needs and preferences. With this insight, we develop solutions that are not only human-centered but also elevate expectations in delightful ways. Additionally, we engage with guests actively searching on Google by employing retail-focused ad formats, such as shopping ads, which boost product visibility on search engine results pages and enhance the overall customer journey. In our pursuit of transforming how brands interact with consumers, we aim to create memorable experiences that build loyalty and trust, ultimately reshaping the landscape of brand engagement. As we continue to innovate, our commitment to understanding and serving our community remains unwavering.

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.