Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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TrafficGuard
TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns.
Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS).
With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease.
Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.
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Fraud Blocker
Fraud Blocker is a top-tier online platform dedicated to helping advertisers conserve their budgets by stopping them from incurring costs due to fraudulent clicks from sources such as bots, click farms, and competitors. Based in the United States, Fraud Blocker has been enhancing lead quality and saving money for its clients since its establishment in 2019, making it a valuable resource in the advertising industry. Over the years, the service has built a strong reputation for its effectiveness and reliability.
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PPCSecure
We employ a specialized system for detecting click fraud that meticulously monitors your advertising efforts. Offending IP addresses are automatically added to your exclusion list, effectively preventing them from jeopardizing your campaigns any further. In addition, we assess the length of each visitor's stay and their conversion metrics. While PPCSecure previously offered a simple report with limited data points, after seven years of enhancements, we now present a diverse selection of advanced reports available for online viewing or download in PDF and CSV formats. These comprehensive reports can be invaluable for filing refund claims with your advertising network and can assist in identifying fraudulent activity that automated systems might miss. Our subscription also includes helpful JavaScript snippets that simplify tracking clicks based on user intent and value, making the process efficient and user-friendly. By analyzing the duration of user interactions on your site, you can better understand their intentions; for example, if a user clicks frequently but spends very little time on your page, they are likely engaging in click fraud. This thorough methodology for monitoring not only protects your advertising budget but also enhances your ability to address and deter fraudulent behavior effectively. Ultimately, our robust system is designed to empower you to safeguard your advertising investments and optimize your online marketing strategies.
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