Leader badge

What is Google Ads?

Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.

Screenshots and Video

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
ads.google.com

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Ads Categories and Features

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

More Google Ads Categories

  • Reviewer Name: Mohd T.
    Position: Full Stack Developer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Performing Ads Service.

    Date: Feb 04 2021
    Summary

    Overall, Google Ads is a quite useful tool to target ads and get quality traffic. You may find it a bit costly, but you will get everything that you pay for. It worth every single penny.

    Positive

    -Google ads are straightforward to manage and customize as per your needs.
    -You get a ton of useful insights like the chart of your ads performance so you can track and act according to it.
    -The customer support provided by google ads is phenomenal. You get quick solutions for your problems in no time.

    Negative

    -You get no notification on your spending until you manually see it on your dashboard.
    -It takes time to get optimized according to your needs, but you will be amazed by its performance once it gets.

    Read More...
  • Reviewer Name: Brad D.
    Position: President
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Smart Ads Make Local Advertising Easy

    Date: Aug 17 2021
    Summary

    Depending on your time and the resources available to you, Googe Smart Campaign Ads can be an easy and quick way to start getting business.

    Positive

    We like the simple setup and management of using Google Smart Campaigns for our business in our local market.. Within minutes you can be up and running.

    Negative

    With the ease of setup, you also lose the ability for more granular and specific targeting.

    Read More...
  • Reviewer Name: Sundar Y.
    Position: Data Scientist
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Value for money advertisement platform.

    Date: Apr 15 2021
    Summary

    Overall, Google Ads is the best for value for money ads targeting and customizing ads according to your preference.

    Positive

    - It has machine learning for refined ad targeting.
    - It gives you a lot of options to customize your ads.
    - It is the most affordable ads manager when compared to alternatives.

    Negative

    - It is not beginner-friendly as the user interface feels complex to operate.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Targeted ads

    Date: Feb 22 2021
    Summary

    Overall it is nice to use Google ads to get your company advertised on a big scale. It may get annoying for end users to see same ads again and again.

    Positive

    Google ads is a platform that offers very unique and targeted ads and a decent analytics system to monitor the same.

    Negative

    Google ads are extremely repetitive which gets annoying for users.

    Read More...
  • Reviewer Name: Hassan J.
    Position: Product Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Spread it like Fire

    Date: Feb 11 2021
    Summary

    To sum up everything, it is free for basic analytics and gives an apparent and understandable analysis of your reach and the audience you are hitting.

    Positive

    Easy to use.
    Gives the best analytics.
    Overall management of everything is very seamless, and it provides an easy to understand user interface.

    Negative

    It is a pretty nice app that works fine and has many features, and the results are outstanding.

    Read More...
  • Reviewer Name: Kuldip A.
    Position: Intern
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy revenue

    Date: Feb 23 2021
    Summary

    If you want to reach your audience in the least possible time. You should try google ads. It is very easy to use and you pay as per your use.

    Positive

    You do not have to do anything, everything is taken care of by Google. You can modify the audience target and the category in which you want to show your ad.

    Negative

    Keywords are very expensive but they, boost the reach of your ad. Overall, the price of the advertisement is good, but keywords on other hand are expensive.

    Read More...
  • Reviewer Name: Prakash V.
    Position: Business Owner
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Digital Marketing Tool

    Date: May 18 2021
    Summary

    Best marketing tool for SME's. I personally have promoted my business using Google Adwords from 7+years & this has helped us connect with a lot of potential clients. The ROI this has generated is the best compared to any other marketing tool we have used.
    The support extended by the Google team is truly commendable.

    Positive

    - Support from Google Team is excellent. They hand hold through the complete process of setting up & strategising with follow up calls to improve the results
    - Result oriented - Clearly measurable goals such as number of clicks, duration on site, impressions, percentage of clicks to impressions assists the marketer/brands in building apt strategies
    - Choose your strategy suited to your business needs- It could be maximum impressions, target ad location, max conversion
    - Re-marketing & Display ads increase the recall factor & make the campaign more successful
    - Suited to your budget - Set daily budgets as per your preference & business needs
    - Location & Time Based - Based on targeted location set the ads only to a set regions & within the time span when the right TG is expected to look you up online. Eg : Food delivery outlet keeping the ads targeted only to a specific region & during lunch & dinner time
    - Set multiple campaigns with different ad strategies suited to different TG's or to test what campaign works best.
    - Pause & Unpause anytime
    - Self reliant - With the support of the google team, the marketer can manage the campaign without help of an external agency
    - Keyword setting - Google shows keyword suggestions pertaining to the business along with the user search report of the keywords
    - The detailed analytics report is a strong tool to help set the right campaign plan. It shares insight on impressions, ad location, goal conversion, budget spent. It will help you decide the keywords, strategy & optimal budget

    Negative

    - Irrelevant Clicks - Due to broad search feature the ads show up even to irrelevant keyword search which results
    Eg: When user types event management course in Bangalore, a business that deals in corporate event management shows up as a result.
    This could be reduced to a certain extent by adding few keywords to negative search but still it helps only in reducing irrelevant clicks but not eliminating it.
    - Learning Curve - For new marketers, there is a learning curve which takes couple of weeks to a few months to understand the tools available to set an effective campaign
    - User behaviour to avoid ads - Few users avoid ads as they feel it would be either irrelevant or they condition themselves to avoid ads or lack of trust on brands that push their product / service. They prefer organic results instead.

    Read More...
  • Reviewer Name: Joseph B.
    Position: Data Analyst
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My Experience With Google Ad

    Date: Feb 23 2021
    Summary

    Google Ads has been an amazing addition to our business thanks to the many features and ease of tracking and managing ads. Online marketing has never been this easy.

    Positive

    With Google Ads, everything about advertising and tracking ad success becomes easy.
    The tool easily integrates with other Google tools making it very effective.
    Using as well as customizing the tool is as well easy.

    Negative

    So far no dislikes because I have not encountered problems using Google Ads.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Developer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good advertisement platform

    Date: Jun 10 2020
    Summary

    Google Ads is a great platform for both businesses looking for affordable advertisement and website owners looking to get ad revenue. It is simple to setup and has some great tools to get started with digital advertisement.

    Positive

    Easy to set up.
    Real time analytics with Google Analytics.
    SEO marketing with keyword suggestions.
    Great customer service.

    Negative

    Reports should be made easier to understand.
    Needs better pricing model.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Business Analyst
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Ads - Review

    Date: Jun 13 2020
    Summary

    Google ads is a decent platform for advertising. It has an AI built a system that helps in sending the content at right time. You can set spending limits on a campaign so that campaign gets triggered automatically. The pricing is done based on clicks.

    On an overall level, google ads is a decent platform for digital advertising.

    Positive

    (+) Easy to set up and offers a very good platform for ads.
    (+) Integration with real-time analytics, google analytics.
    (+) AI helps in targeting better so that it gets maximum reach.
    (+) A limit can be set on the monetary aspect so that the campaign gets triggered post your budget limit.

    Negative

    (-) Pricing can be a bit better.
    (-) The analytics dashboard is a bit high level, can be better.

    Read More...
  • Reviewer Name: Razia K.
    Position: Software Tester
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Spreads like wildfire

    Date: Dec 11 2020
    Summary

    I have been using it for a while now, and I have no complaints with it. The services it provides are very optimum for promoting your business. Sometimes pricings hurt but overall it gives more than the cost. The keyword feature really helps to target a particular audience. For a start-up or small business, google ad is a great investment.

    Positive

    When I started my startup, my customers needed to know about my products and service, what's better than Google ads. It spreads goodwill about your company faster and wider. In no time, my startup got such a terrific response, all thanks to Google Ads. While managing them is so easy with the help of Google ad manager.

    Negative

    There is no major con in the services they provide, but pricing is very high, it should be reduced a bit at least they should lower the price of keywords.

    Read More...
  • Reviewer Name: Maqsood S.
    Position: Software Engineer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Promotions and Reach

    Date: Dec 14 2020
    Summary

    Altogether, it is an amazing app and provides a lot of help to promote your stuff and get a good reach to targeted clients.

    Positive

    I used it for promoting my business on google search. Keywords were expensive but per click, option was cheaper. It helped me a lot.

    Negative

    It is expensive for a small run. It provides amazing assistance.

    Read More...
  • Reviewer Name: Harsha D.
    Position: Consultant
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Advertising makes easy and effective

    Date: Jun 03 2020
    Summary

    It's a great platform of advertising. It allows me to start many campaign which helps to grow platform. The Keyword Planner allows me to choose from Keywords that are searched. They also give me monthly statistics of what people are searching for along with bid pricing.

    Positive

    Lots of tutorial available to learn effective way to use. Greatly implemented Artificial intelligence makes easy to target main users.
    It allows me to add maximum budget features which stops campaign after reaching a certain amount.

    Negative

    Many times I face low performance on my campaign which is very annoying.

    Read More...
  • Reviewer Name: Bryce W.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easiest Way to Run an Ad

    Date: Oct 25 2020
    Summary

    The simple yet robust UI is what makes Google Ads so great for ad campaigns. With tons of customization, you can't go wrong with Google Ads.

    Positive

    I love running my ad campaigns with Google Ads. It is very simple and intuitive for the average person to use.

    Negative

    There are no cons, and tons of great features to use!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Data analyst
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best business advertising platform

    Date: Aug 16 2020
    Summary

    It's an excellent advertising platform. Overall I use Google Ads to promote my business using its powerful advertising platform. It helps to gain more customers and also offers ad customization to select the best keyword and to advertise on the specific country.

    Positive

    It provides the best advertising platform to promote business. Great customizations to run the ad as per requirement. It's affordable and provides many promotional offers.

    Negative

    Overall it's an outstanding advertising platform.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Graphics designer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helps to target audience

    Updated: Jun 06 2020
    Summary

    Google Ads give quality support and give you a lot of options to choose from such as Search, Display, Video and a whole lot more. It helps to grow and reach more and more preferred users.

    Positive

    Google Ads is a great platform to use for paid search ads. Google Ads allows me to target the right user at the right time with the right creative asset.

    Negative

    Campaign plans are completely different from country to country.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: System Engineer
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Must have for any blogger

    Date: Sep 07 2020
    Summary

    If you are looking to promote your product/content online or generate any revenue from ad placement on your website or blog, Google Ads is the number one choice.

    Positive

    Google Ads is a pay per click ad placement service which is provides a good win win for anyone. It pays only for actual clicks and usually displays relevant ads making it more likely to get the organic clicks. It also provides analytics to better understand your audience.

    Negative

    It is expensive if you want better targeting as best keywords are costly, so it might not be the good choice for small businesses.

    Read More...
  • Reviewer Name: Prashant K.
    Position: Student
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best ads provider for every platform

    Date: Dec 03 2020
    Summary

    Overall it's the best product available in the market.
    This software is available for free for every user. Terms and condition of this software are good.
    And payments are received directly to the bank account.

    Positive

    - This platform allows users to make money through their website.
    - It can easily connect with your website and provides ad to your site.
    - Good amount of ad revenue generated by Google Ads.
    - It's very good source of money. People are using this Google ads for for 5-6 year in my knowledge.

    Negative

    Cons of the software very limited but need some improvement in their confirmation message.
    Sometimes it's 2 days for confirming a message only.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Student
    Has used product for: Less than 6 months
    Uses the product: Yearly
    Org Size (# of Employees): 10,000 - 19,999
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Huge fan of being able to see how popular different keywords are

    Date: Jul 17 2020
    Summary

    As someone who had no previous ad buying experience, I am pretty satisfied with my Google Ads experience. Making an account is easy and there's even an offer to match up to 150 dollars I think.

    Positive

    I like how the Google Ads dashboard lets you search for a keyword, see similar terms, how expensive they are, and the clickthrough rate or something similar.

    Negative

    I was not expecting some common terms to cost over $3 per click, that will definitely add up quickly.

    Read More...