What is Google Ads?
Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.
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Google Ads Categories and Features
Search Engine Marketing (SEM) Software
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Best Performing Ads Service.
Date: Feb 04 2021SummaryOverall, Google Ads is a quite useful tool to target ads and get quality traffic. You may find it a bit costly, but you will get everything that you pay for. It worth every single penny.
Positive-Google ads are straightforward to manage and customize as per your needs.
-You get a ton of useful insights like the chart of your ads performance so you can track and act according to it.
-The customer support provided by google ads is phenomenal. You get quick solutions for your problems in no time.Negative-You get no notification on your spending until you manually see it on your dashboard.
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-It takes time to get optimized according to your needs, but you will be amazed by its performance once it gets. -
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Smart Ads Make Local Advertising Easy
Date: Aug 17 2021SummaryDepending on your time and the resources available to you, Googe Smart Campaign Ads can be an easy and quick way to start getting business.
PositiveWe like the simple setup and management of using Google Smart Campaigns for our business in our local market.. Within minutes you can be up and running.
NegativeWith the ease of setup, you also lose the ability for more granular and specific targeting.
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Value for money advertisement platform.
Date: Apr 15 2021SummaryOverall, Google Ads is the best for value for money ads targeting and customizing ads according to your preference.
Positive- It has machine learning for refined ad targeting.
- It gives you a lot of options to customize your ads.
- It is the most affordable ads manager when compared to alternatives.Negative- It is not beginner-friendly as the user interface feels complex to operate.
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Targeted ads
Date: Feb 22 2021SummaryOverall it is nice to use Google ads to get your company advertised on a big scale. It may get annoying for end users to see same ads again and again.
PositiveGoogle ads is a platform that offers very unique and targeted ads and a decent analytics system to monitor the same.
NegativeGoogle ads are extremely repetitive which gets annoying for users.
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Spread it like Fire
Date: Feb 11 2021SummaryTo sum up everything, it is free for basic analytics and gives an apparent and understandable analysis of your reach and the audience you are hitting.
PositiveEasy to use.
Gives the best analytics.
Overall management of everything is very seamless, and it provides an easy to understand user interface.NegativeIt is a pretty nice app that works fine and has many features, and the results are outstanding.
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Easy revenue
Date: Feb 23 2021SummaryIf you want to reach your audience in the least possible time. You should try google ads. It is very easy to use and you pay as per your use.
PositiveYou do not have to do anything, everything is taken care of by Google. You can modify the audience target and the category in which you want to show your ad.
NegativeKeywords are very expensive but they, boost the reach of your ad. Overall, the price of the advertisement is good, but keywords on other hand are expensive.
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Best Digital Marketing Tool
Date: May 18 2021SummaryBest marketing tool for SME's. I personally have promoted my business using Google Adwords from 7+years & this has helped us connect with a lot of potential clients. The ROI this has generated is the best compared to any other marketing tool we have used.
The support extended by the Google team is truly commendable.Positive- Support from Google Team is excellent. They hand hold through the complete process of setting up & strategising with follow up calls to improve the results
- Result oriented - Clearly measurable goals such as number of clicks, duration on site, impressions, percentage of clicks to impressions assists the marketer/brands in building apt strategies
- Choose your strategy suited to your business needs- It could be maximum impressions, target ad location, max conversion
- Re-marketing & Display ads increase the recall factor & make the campaign more successful
- Suited to your budget - Set daily budgets as per your preference & business needs
- Location & Time Based - Based on targeted location set the ads only to a set regions & within the time span when the right TG is expected to look you up online. Eg : Food delivery outlet keeping the ads targeted only to a specific region & during lunch & dinner time
- Set multiple campaigns with different ad strategies suited to different TG's or to test what campaign works best.
- Pause & Unpause anytime
- Self reliant - With the support of the google team, the marketer can manage the campaign without help of an external agency
- Keyword setting - Google shows keyword suggestions pertaining to the business along with the user search report of the keywords
- The detailed analytics report is a strong tool to help set the right campaign plan. It shares insight on impressions, ad location, goal conversion, budget spent. It will help you decide the keywords, strategy & optimal budgetNegative- Irrelevant Clicks - Due to broad search feature the ads show up even to irrelevant keyword search which results
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Eg: When user types event management course in Bangalore, a business that deals in corporate event management shows up as a result.
This could be reduced to a certain extent by adding few keywords to negative search but still it helps only in reducing irrelevant clicks but not eliminating it.
- Learning Curve - For new marketers, there is a learning curve which takes couple of weeks to a few months to understand the tools available to set an effective campaign
- User behaviour to avoid ads - Few users avoid ads as they feel it would be either irrelevant or they condition themselves to avoid ads or lack of trust on brands that push their product / service. They prefer organic results instead. -
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My Experience With Google Ad
Date: Feb 23 2021SummaryGoogle Ads has been an amazing addition to our business thanks to the many features and ease of tracking and managing ads. Online marketing has never been this easy.
PositiveWith Google Ads, everything about advertising and tracking ad success becomes easy.
The tool easily integrates with other Google tools making it very effective.
Using as well as customizing the tool is as well easy.NegativeSo far no dislikes because I have not encountered problems using Google Ads.
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Good advertisement platform
Date: Jun 10 2020SummaryGoogle Ads is a great platform for both businesses looking for affordable advertisement and website owners looking to get ad revenue. It is simple to setup and has some great tools to get started with digital advertisement.
PositiveEasy to set up.
Real time analytics with Google Analytics.
SEO marketing with keyword suggestions.
Great customer service.NegativeReports should be made easier to understand.
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Needs better pricing model. -
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Google Ads - Review
Date: Jun 13 2020SummaryGoogle ads is a decent platform for advertising. It has an AI built a system that helps in sending the content at right time. You can set spending limits on a campaign so that campaign gets triggered automatically. The pricing is done based on clicks.
On an overall level, google ads is a decent platform for digital advertising.Positive(+) Easy to set up and offers a very good platform for ads.
(+) Integration with real-time analytics, google analytics.
(+) AI helps in targeting better so that it gets maximum reach.
(+) A limit can be set on the monetary aspect so that the campaign gets triggered post your budget limit.Negative(-) Pricing can be a bit better.
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(-) The analytics dashboard is a bit high level, can be better. -
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Spreads like wildfire
Date: Dec 11 2020SummaryI have been using it for a while now, and I have no complaints with it. The services it provides are very optimum for promoting your business. Sometimes pricings hurt but overall it gives more than the cost. The keyword feature really helps to target a particular audience. For a start-up or small business, google ad is a great investment.
PositiveWhen I started my startup, my customers needed to know about my products and service, what's better than Google ads. It spreads goodwill about your company faster and wider. In no time, my startup got such a terrific response, all thanks to Google Ads. While managing them is so easy with the help of Google ad manager.
NegativeThere is no major con in the services they provide, but pricing is very high, it should be reduced a bit at least they should lower the price of keywords.
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Promotions and Reach
Date: Dec 14 2020SummaryAltogether, it is an amazing app and provides a lot of help to promote your stuff and get a good reach to targeted clients.
PositiveI used it for promoting my business on google search. Keywords were expensive but per click, option was cheaper. It helped me a lot.
NegativeIt is expensive for a small run. It provides amazing assistance.
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Advertising makes easy and effective
Date: Jun 03 2020SummaryIt's a great platform of advertising. It allows me to start many campaign which helps to grow platform. The Keyword Planner allows me to choose from Keywords that are searched. They also give me monthly statistics of what people are searching for along with bid pricing.
PositiveLots of tutorial available to learn effective way to use. Greatly implemented Artificial intelligence makes easy to target main users.
It allows me to add maximum budget features which stops campaign after reaching a certain amount.NegativeMany times I face low performance on my campaign which is very annoying.
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Easiest Way to Run an Ad
Date: Oct 25 2020SummaryThe simple yet robust UI is what makes Google Ads so great for ad campaigns. With tons of customization, you can't go wrong with Google Ads.
PositiveI love running my ad campaigns with Google Ads. It is very simple and intuitive for the average person to use.
NegativeThere are no cons, and tons of great features to use!
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Best business advertising platform
Date: Aug 16 2020SummaryIt's an excellent advertising platform. Overall I use Google Ads to promote my business using its powerful advertising platform. It helps to gain more customers and also offers ad customization to select the best keyword and to advertise on the specific country.
PositiveIt provides the best advertising platform to promote business. Great customizations to run the ad as per requirement. It's affordable and provides many promotional offers.
NegativeOverall it's an outstanding advertising platform.
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Helps to target audience
Updated: Jun 06 2020SummaryGoogle Ads give quality support and give you a lot of options to choose from such as Search, Display, Video and a whole lot more. It helps to grow and reach more and more preferred users.
PositiveGoogle Ads is a great platform to use for paid search ads. Google Ads allows me to target the right user at the right time with the right creative asset.
NegativeCampaign plans are completely different from country to country.
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Must have for any blogger
Date: Sep 07 2020SummaryIf you are looking to promote your product/content online or generate any revenue from ad placement on your website or blog, Google Ads is the number one choice.
PositiveGoogle Ads is a pay per click ad placement service which is provides a good win win for anyone. It pays only for actual clicks and usually displays relevant ads making it more likely to get the organic clicks. It also provides analytics to better understand your audience.
NegativeIt is expensive if you want better targeting as best keywords are costly, so it might not be the good choice for small businesses.
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Best ads provider for every platform
Date: Dec 03 2020SummaryOverall it's the best product available in the market.
This software is available for free for every user. Terms and condition of this software are good.
And payments are received directly to the bank account.Positive- This platform allows users to make money through their website.
- It can easily connect with your website and provides ad to your site.
- Good amount of ad revenue generated by Google Ads.
- It's very good source of money. People are using this Google ads for for 5-6 year in my knowledge.NegativeCons of the software very limited but need some improvement in their confirmation message.
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Sometimes it's 2 days for confirming a message only. -
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Huge fan of being able to see how popular different keywords are
Date: Jul 17 2020SummaryAs someone who had no previous ad buying experience, I am pretty satisfied with my Google Ads experience. Making an account is easy and there's even an offer to match up to 150 dollars I think.
PositiveI like how the Google Ads dashboard lets you search for a keyword, see similar terms, how expensive they are, and the clickthrough rate or something similar.
NegativeI was not expecting some common terms to cost over $3 per click, that will definitely add up quickly.
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