What is Google Keyword Planner?

By using the right keywords, you can effectively target your advertisement to reach the most suitable audience, and the Google Ads Keyword Planner is a tool specifically created to aid you in this endeavor. This resource allows you to investigate various terms or phrases that align with the products or services you offer, providing essential insights into which keywords are most relevant to your business. It not only shows how often certain words are searched but also tracks search trends over time, enabling you to narrow down your list to focus on the keywords that hold real significance for your enterprise. Furthermore, the Keyword Planner provides suggested bid amounts for each keyword, helping you establish a pragmatic advertising budget. Once you’ve identified your key terms, you can seamlessly integrate them into your overall marketing strategy. You also have the flexibility to save your keyword plan for future reference or share it with your colleagues. When you feel ready, you can finalize your setup and launch your advertising campaign, ensuring everything goes off without a hitch. In the end, selecting the most effective keywords can greatly improve your visibility in a crowded marketplace, making a notable difference in your advertising success. Achieving this can ultimately lead to a more substantial return on investment and a stronger market presence.

Pricing

Free Version:
Free Version available.

Screenshots and Video

Google Keyword Planner Screenshot 1

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
ads.google.com/home/tools/keyword-planner/

Product Details

Deployment
SaaS
Training Options
Documentation Hub

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Google Keyword Planner Categories and Features