What is MicroTracker?

Create an annual tracking agenda measured in minutes that offers a continuous, objective snapshot over time. With each new wave, you can introduce a more complex layer of data to enrich your research findings. By utilizing integrated data visualization tools, you can compare different waves and filter results to hone in on particular sets of data or responses. Conducting regular surveys right after a launch will enhance your awareness tracking studies (ATUs), facilitating rapid, informed decision-making and the flexibility to modify strategies when needed. It's crucial to remain agile, as unexpected changes can arise at any moment. The adaptable and modular question formats allow you to introduce new inquiries and explore deeper insights gathered from extensive tracking efforts or in response to abrupt market changes. Additionally, consistently tracking a core set of key performance indicators (KPIs) each month throughout the product's lifecycle helps you maintain a competitive edge in evolving markets. This thorough approach not only keeps you informed but also allows you to dynamically respond to shifts in the market landscape, ensuring your strategies remain effective and relevant. Over time, this methodology can significantly enhance your understanding of market trends and consumer behavior.

Integrations

No integrations listed.

Screenshots and Video

MicroTracker Screenshot 1

Company Facts

Company Name:
InCrowd
Date Founded:
2010
Company Location:
United States
Company Website:
incrowdnow.com/products/microtracker/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MicroTracker Categories and Features

Market Research Software

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management