Top Microsoft AppSource Alternatives

Labra provides an all-in-one platform for cloud businesses to streamline and accelerate their go-to-market strategies. By automating the cloud marketplace listing process, Labra eliminates the need for extensive engineering resources, allowing businesses to launch in days. The platform integrates seamlessly with CRMs, automates co-sell approvals, and uses AI to identify high-value deals and optimize pricing strategies. Labra’s ability to track and analyze data in real-time helps businesses identify emerging opportunities and adjust their approach accordingly. With Labra, companies can focus on growing their revenue and scaling their business while maintaining efficient workflows, stronger partnerships, and better customer engagement. The platform also enables businesses to tap into a global partner ecosystem, providing access to a wider market and more revenue-generating channels.

🚀 Elevate Your B2B Collaborations with Introw PRM 🤝 Introw offers a state-of-the-art Partner Relationship Management (PRM) platform designed to effortlessly connect, engage, and expand your partner network while ensuring your CRM remains the authoritative source of information. You can quickly set up a customized partner portal without any coding, enabling you to automate processes ranging from deal tracking to managing commission payouts in just a few minutes. Reasons to Select Introw: ✅ Quick Partner Portal Launch – Activate in moments, not after lengthy delays. ✅ Comprehensive CRM Integration – Automatically synchronize partner information, deals, and tailor-made objects. ✅ Hassle-Free Commission Automation – Design plans, offer partner transparency, and handle payouts effortlessly. ✅ Engaging Partner Communication – Automate notifications, distribute product updates, and connect with partners without requiring their login. ✅ Intelligent Partner Organization – Categorize partners into tiers like Gold, Silver, and Bronze for improved management. ✅ Smooth Content & Resource Distribution – Share videos, documents, and real-time insights from your CRM with ease. ✅ Dual CRM Form Creator – Streamline deal and lead registration processes while ensuring precise partner attribution. 🚀 Become one of over 300 companies boosting their revenue with Introw and witness the transformation in your partnerships!

Accelerate the growth and management of your Partner Ecosystem effortlessly with Kiflo, a user-friendly Partner Platform tailored for small and medium-sized businesses. Within this all-in-one hub, you can: ✔️ Monitor and submit leads ✔️ Register and track deals ✔️ Personalize partner portals ✔️ Automate the calculation of rewards ✔️ Organize and delegate daily responsibilities ✔️ Distribute resources with your partners and team members ✔️ And so much more! Kiflo is designed to support you whether you are launching a new initiative or enhancing an established partner ecosystem, making it the ideal solution for businesses at any stage. By utilizing Kiflo, you can simplify collaboration and drive greater success in your partnerships.

PartnerStack stands out as the sole SaaS partnership platform capable of generating consistent revenue while driving growth for software businesses. Companies such as Intercom, Webflow, and monday.com rely on PartnerStack to efficiently manage and enhance their partnership initiatives. By automating various processes such as partner onboarding, training, and payment distribution, PartnerStack ensures the success of its partners. In just the past year, partners within the PartnerStack Network have collectively generated over $100 million in revenue. With a single platform, you can address all your partner marketing, referral, and reseller channel requirements. Streamline your partner onboarding, engagement, payouts, and compliance effortlessly. Join the only global B2B network that facilitates more than half a billion partnerships around the globe. Reach out to us today to discover how we can help elevate your partnership strategy to new heights.

Salesforce Partner Relationship Management (PRM) enables businesses to manage and scale their partner ecosystem effectively with features for partner onboarding, collaboration, and performance tracking. Integrated directly into Salesforce’s CRM, the platform provides a centralized solution to streamline processes such as deal registration, marketing funds requests, and partner support. With AI-driven tools like sales forecasting, partner analytics, and automated sales workflows, businesses can optimize their partner channels, improve engagement, and drive higher revenue. The solution empowers businesses to deliver a personalized partner experience while gaining critical insights to drive smarter, data-backed decisions.

Impartner enhances the capabilities of your partner ecosystem by enabling you to effectively Manage, Optimize, and Accelerate each phase of the partner experience. Our platform caters to top-tier global enterprises, featuring numerous CRN 5-Star Award-winning channel initiatives and appointed Chief Partner Officers. With Impartner, you can trust that our cutting-edge solutions are addressing your business requirements while connecting you with a network of distinguished partners. This commitment to excellence ensures that your organization is well-equipped to thrive in a competitive landscape.

The apps you value originate from a trusted platform. For over a decade, the App Store has proven itself as a safe and reliable venue for finding and downloading applications. Yet, the App Store is much more than just a retail space; it functions as a creative ecosystem focused on providing outstanding experiences. A vital component of these experiences is our dedication to guaranteeing that all apps featured adhere to the highest standards of privacy, security, and quality of content. With nearly two million applications at your disposal, we strive to instill confidence in every choice you make. Furthermore, our curated collections and storytelling efforts are crafted to educate, support, and inspire users, with new content refreshed daily. This unwavering commitment means you can consistently access the finest resources available, enhancing your overall app experience.

The Azure Marketplace operates as a vast digital platform, offering users access to a multitude of certified software applications, services, and solutions from Microsoft along with numerous third-party vendors. This marketplace enables businesses to efficiently find, obtain, and deploy software directly within the Azure cloud ecosystem. It showcases a wide range of offerings, including virtual machine images, frameworks for AI and machine learning, developer tools, security solutions, and niche applications designed for specific sectors. With a variety of pricing options such as pay-as-you-go, free trials, and subscription-based plans, the Azure Marketplace streamlines the purchasing process while allowing for consolidated billing through a unified Azure invoice. Additionally, it guarantees seamless integration with Azure services, which empowers organizations to strengthen their cloud infrastructure, improve operational efficiency, and accelerate their journeys toward digital transformation. In essence, the Azure Marketplace is crucial for enterprises aiming to stay ahead in a rapidly changing technological environment while fostering innovation and adaptability. This platform is not just a marketplace; it is a gateway to unlocking the potential of cloud capabilities for businesses worldwide.

Ecosystem Management-as-a-Service (EMaaS) solutions go beyond facilitating effective communication and information exchange. Their main objective is to improve and streamline every stage of the lifecycle for developers, partners, customers, and employees. This cloud-based platform provides essential Ecosystem-in-a-Box capabilities vital for EMaaS, alongside powerful data collection, reporting, and analytical functionalities. dpEngine offers a comprehensive array of features through its four key software modules: publisher, partner, developer, and marketplace. These tools are designed specifically to support your digital business ecosystem's growth. Take a moment to look at the accompanying graphic to see which product modules can enhance your EMaaS journey, addressing your immediate needs while also setting the groundwork for future development. Furthermore, this intuitive platform allows internal stakeholders to easily automate the publication of technical documentation using continuous integration features, ultimately fostering a more efficient workflow. By integrating these capabilities, businesses can not only meet current demands but also adapt to evolving market trends.

The Google Play Store provides Android users with an extensive selection of content, including apps, movies, TV shows, books, and other forms of media available for download. This platform acts as a comprehensive center for both entertainment and productivity resources, catering to a diverse range of user needs. It continually updates its offerings, ensuring that users can always find the latest and most popular content.

The AWS Marketplace acts as a meticulously organized online venue where users can discover, purchase, implement, and manage third-party software, AI agents, data products, and services smoothly within the AWS framework. It showcases a wide selection of offerings across multiple categories, such as security, machine learning, enterprise applications, and DevOps solutions. By providing an array of pricing models, including pay-as-you-go options, annual subscriptions, and free trial opportunities, AWS Marketplace simplifies the purchasing and billing processes by merging expenses into a single AWS invoice. Additionally, it promotes rapid deployment through pre-configured software that can be easily activated within AWS infrastructure. This streamlined approach not only accelerates innovation and reduces time-to-market for organizations but also gives them more control over software usage and related expenditures. Consequently, businesses are able to allocate more resources towards strategic objectives rather than getting bogged down by operational challenges, ultimately leading to more efficient resource management and improved overall performance.

Transform your business by utilizing a powerful platform tailored for your digital evolution. Mirakl emerges as the leading SaaS solution for marketplaces, empowering both B2B and B2C enterprises to effortlessly establish and grow a large-scale marketplace. This exceptional SaaS product optimizes key marketplace processes, including seller onboarding, integration of third-party catalogs, management of orders across multiple channels, and handling of seller invoicing and payments, all while prioritizing security, performance, and user satisfaction. Our expertise aids you in developing a persuasive marketplace business case alongside a robust operational framework. With a dedicated SaaS platform that automates vital tasks, you can dramatically expand your platform business. Moreover, Mirakl fosters a vibrant ecosystem brimming with partners, resources, and continuous assistance, ensuring your marketplace flourishes long-term. This all-encompassing strategy not only boosts operational efficiency but also sets the stage for ongoing success and market leadership. By harnessing these capabilities, you can unlock new revenue streams and enhance customer engagement in ways previously unimaginable.

Our platform streamlines the complexities of working with partners by integrating smoothly with your current tools, standardizing data, and providing continuous insight into all partnership performance. It functions as an all-encompassing marketplace solution that effectively showcases partnerships, encourages integration adoption, and enhances partner services. By relieving the pressures of partner management, we allow your partners to manage their own listings, easing the workload on your already stretched partner teams. Moreover, lead capture becomes a breeze with intuitive custom forms, funneling leads directly into your CRM as well as your partners' systems. The marketplace is highly customizable to meet your unique requirements, featuring a vast range of options from tailored calls to action to listing approval workflows, making the possibilities nearly endless. Users benefit from a more cohesive experience that not only fosters better collaboration but also enhances the efficiency of partnership management, paving the way for stronger business connections. Ultimately, this leads to a more productive ecosystem that benefits all parties involved.

The SAP Store is an extensive online platform where businesses can discover, evaluate, and purchase over 3,000 applications, extensions, and services from SAP along with its trusted partners. This marketplace offers a wide array of solutions designed to assist organizations in overcoming various operational challenges, such as software for enterprise management, finance, human resources, and analytics, as well as creative applications and improvements. Users can take advantage of free trials or choose premium services, making it easy to access both SAP and partner solutions that enhance their business functions. With intuitive browsing and search capabilities, organizations can swiftly find, acquire, and manage the solutions they need while ensuring they integrate smoothly with their current SAP systems. This streamlined process ultimately enables companies to refine their workflows and increase efficiency across all areas of operation. Additionally, the platform’s variety of offerings caters to diverse business needs, making it an essential resource for any organization looking to improve its technological capabilities.

Oracle Cloud Marketplace acts as a centralized digital platform where organizations can discover a wide range of third-party applications and services optimized for Oracle Cloud Infrastructure. Users are able to access a variety of software solutions that seamlessly integrate with Oracle Cloud services, including offerings such as automated Terraform stacks, pre-configured ISV compute images, and containerized applications. This marketplace presents companies with multiple flexible consumption options, including free trials, Bring Your Own License (BYOL) models, and pay-as-you-go pricing, enabling them to select the payment method that best fits their individual needs. By providing automated and comprehensive solutions, Oracle Cloud Marketplace simplifies the deployment process, allowing businesses to efficiently scale their applications and enhance their overall operational effectiveness. In addition to these advantages, the marketplace continually evolves to ensure that it meets the dynamic requirements of modern enterprises, ultimately delivering a superior user experience through its diverse array of tools. As a result, organizations can stay agile and responsive in an ever-competitive landscape.

The Google Cloud Marketplace acts as a central location for businesses to discover, evaluate, and adopt a wide range of third-party software applications and services tailored for Google Cloud. With an extensive array of offerings that includes infrastructure, development tools, artificial intelligence capabilities, and security solutions, users can easily find options that enhance their cloud journey. This platform supports both free trials and subscription-based products that seamlessly integrate with Google Cloud services, thereby aiding in the scaling of operations and accelerating the digital transformation process for organizations. Furthermore, it simplifies billing and the management of various cloud-based services, making it an invaluable asset for enterprises looking to strengthen their cloud functionality. In addition to these features, the Google Cloud Marketplace fosters collaboration between innovative developers and businesses, creating a dynamic ecosystem that drives technological advancement. Ultimately, the Google Cloud Marketplace stands as a vital resource for companies aiming to adapt and succeed in an increasingly digital world.

PartnerTap is recognized as the leading platform for effectively managing partner ecosystems and facilitating co-selling initiatives within the enterprise sector. Our cutting-edge solution reveals a multitude of sales opportunities hidden within your existing partner network, promoting collaborative selling endeavors among various sales teams. By swiftly mapping millions of accounts and pinpointing shared opportunities with each partner, we provide seamless access to both accounts and partners, all in real-time synchronization with your CRM system. Uncover new logo opportunities concealed in your partner data, effortlessly connect partners and sales representatives, streamline pipeline sharing, and foster peer-to-peer strategies. Empower your salesforce to harness partner insights and accelerate deal closures with integrated partner data embedded directly in your CRM. To enhance collaboration further, our dedicated co-selling application offers a range of additional features. PartnerTap is specifically crafted as the sole platform for data sharing and partner ecosystem expansion that can adequately address the complex requirements and scale of enterprise ecosystems, ensuring your organization thrives in an increasingly competitive market. Furthermore, our platform is designed to adapt continuously, evolving to meet the shifting demands and challenges of the industry landscape. With these capabilities, PartnerTap positions itself as an indispensable tool for any enterprise seeking to maximize its partner potential.

WorkSpan serves as the Ecosystem Cloud, facilitating collaboration among partners in sales, marketing, and solutions. By unifying ecosystem partners within a digital platform, WorkSpan ensures a reliable source of truth. This integration simplifies the deployment and management of your partner initiatives. You can now work alongside your partners to convert Leads into Wins efficiently and accelerate the journey from Idea to launch, enhancing overall solution delivery. Ultimately, this fosters a more dynamic and responsive approach to partnership growth.

Start connecting with your organization's collaborators on TIDWIT, a platform designed for the exchange and access of relevant and up-to-date information, which encompasses educational materials, training options, and marketing strategies. By seamlessly integrating TIDWIT with your existing systems, you can provide partner content to your users with ease. Our innovative TIDWIT platform has seen remarkable enhancements, including the introduction of dynamic ecosystem knowledge management capabilities. These advancements enable both providers and their partners to effectively oversee and customize their content and workflows on a broader scale. At TIDWIT, our passion goes beyond just digital ecosystems; we are also dedicated to the conservation of our natural surroundings, which led to the creation of the TIDWIT foundation. TIDWIT is leading the charge in streamlining and automating how businesses connect their content and workflows within our ecosystems network, thus simplifying partner ecosystem enablement in a cost-effective and scalable way. This transformation is turning your enterprise into an exterprise, encouraging enhanced collaboration and innovation. Embrace this change to unlock fresh avenues for growth and success together, as your organization embarks on a journey towards a more interconnected future.

We streamline the journey of finding potential collaborators, enabling you to focus your efforts on nurturing fruitful alliances. On average, partnership managers spend roughly 35% of their working hours on the pursuit of new affiliates. Our cutting-edge automated discovery tool allows you to quickly identify and organize relevant partners, all within a single, user-friendly platform. By entering the names of your competitors and specific keywords, you can further boost the functionality of our discovery engine. Your dashboard will showcase well-targeted leads along with insightful information regarding each one. We supply verified contact information for every potential partner to assist in your engagement efforts. Many organizations struggle to navigate the vast landscape of marketing partnership opportunities that exist. Leveraging our substantial experience in partner identification, we've developed a highly tailored discovery solution. Rather than confining our search to a limited network, we scour the entire web to find potential collaborators in every conceivable niche. From traditional affiliates to social media influencers and businesses that complement your own, we unveil a rich variety of relevant partners customized to your requirements. This comprehensive strategy guarantees that you explore every avenue in your pursuit of impactful partnerships, ultimately leading to more successful outcomes. In a world where collaboration is key, our tool equips you with the resources to thrive in a competitive landscape.

Reveal enhances the capabilities of Partnership, Marketing, and Sales teams, enabling them to boost their win rates by as much as three times by integrating their CRM systems into a wider ecosystem, which facilitates the identification and conversion of important strategic leads. This methodology is not only intuitive but also offers insights that can feel like a sudden epiphany. The power of collaboration is remarkable, influencing both business outcomes and various aspects of life. Therefore, we support B2B organizations in accelerating their development through collaborative initiatives. By examining CRM data from both sides, Reveal identifies mutual high-potential accounts as well as new qualified leads. Believing that generating value collaboratively is crucial, we advocate for a philosophy we term Collaborative Growth, which we envision as a principle that should always be free. This ideology is central to our pricing strategy. Connect with key enterprises within your ecosystem to build new relationships, both long-term and short-term, or allow us to suggest advantageous connections for you. Our cutting-edge algorithm is designed to help you compare your CRM data with others in your ecosystem in real-time, ensuring that you capitalize on every growth opportunity available, fostering a culture of continuous improvement and shared success.

Link your sales team with partners who have effectively converted their prospects to gain valuable introductions, insights, or strategic advice. High-achieving sales professionals thrive by leveraging their networks to hasten their sales cycles and boost their closing ratios. Engaging your partners to help secure deals has never been easier, presenting a seamless method that offers substantial rewards without demanding excessive effort. With actionable insights readily accessible, you can uncover new leads and accelerate your deal closures through your collaborations. Say farewell to the tedious process of manually tracking sourced and influenced deals with underused fields in your CRM system. Instead of merely recognizing sourced or influenced deals, obtain a comprehensive understanding of each partner's role in the outcomes, enabling a thorough evaluation of their impact. Furthermore, evaluate which partners deliver the highest value to your team, allowing you to make strategic decisions about where to focus your efforts. This alignment can not only enhance your sales strategies but also foster stronger relationships with your partners, leading to sustained success in your sales initiatives. Ultimately, optimizing these connections can transform your approach to sales, yielding even greater achievements.

Alibaba.com serves as the leading platform for global wholesale trade, creating connections between numerous buyers and suppliers worldwide. As part of the Alibaba Group, our mission is to streamline business transactions, no matter where participants are located. We empower suppliers with vital tools to reach an international customer base while helping buyers swiftly find products and reliable vendors. With a vast inventory that includes hundreds of millions of items spanning over 40 major categories like electronics, machinery, and apparel, Alibaba.com serves clients in more than 190 countries. On a daily basis, buyers engage with suppliers through the platform, resulting in countless exchanged messages. Our dedication to enhancing services allows businesses to grow and discover new opportunities. From mobile sourcing capabilities to communication options in various local languages, Alibaba.com is your essential partner for international business needs. Furthermore, we consistently refine our offerings to align with the dynamic requirements of our users, ensuring a smooth and effective experience for all. This commitment to innovation keeps us at the forefront of the global marketplace.

Demandi is a cutting-edge platform designed to help businesses rapidly implement growth marketing strategies driven by their ecosystem by automating up to 90% of the partnership process and fully managing content creation. Users can initiate campaigns in under 20 minutes and see a return on investment within 30 days, thereby maximizing efficiency. The platform simplifies the process of identifying, partnering with, and engaging key stakeholders within a company’s ecosystem, facilitating the recruitment of collaborators such as employees, partners, customers, and industry experts. Collaborators can easily produce and record content through Demandi's virtual content studio at their own pace, which is then distributed to various audiences via their personal profiles. Additionally, Demandi provides users with analytical resources to track and manage engagement signals, producing real-time metrics to assess campaign success. By leveraging Demandi, organizations can effectively broaden their marketing outreach, accessing new audiences while minimizing manual effort. This optimized approach not only boosts marketing initiatives but also strengthens connections within the business ecosystem, fostering a collaborative environment for all parties involved. Ultimately, Demandi stands out as a vital tool for modern businesses looking to innovate their marketing strategies.

Elevate your anything-as-a-service venture to succeed in the current digital era. Companies that wish to flourish in the as-a-service sector must prioritize agility, responsiveness, and efficiency in their service delivery processes. CloudBlue is here to support you in this journey. Our robust hyperscale digital platform offers a wide range of solutions designed to accelerate how partners adapt, compete, and grow in their respective markets. Enhance your rate of innovation by leveraging CloudBlue's Platform as a Service, or select a custom platform specifically designed to meet your requirements. Gain immediate entry to a marketplace with more than 200 cloud services available for sale. Streamline the management of subscription lifecycles, encompassing provisioning, billing, and channel oversight, by utilizing our telco-grade system capabilities, which ensure smooth operations throughout. With CloudBlue, you have the opportunity to revolutionize your service offerings and effectively address the challenges posed by an ever-evolving marketplace. This transformation can lead to increased customer satisfaction and retention, ultimately driving your business's long-term success.

Our platform skillfully connects authentic technology buyers who are navigating a range of projects and challenges with elite tech solution providers through advanced matching systems and intuitive search, outreach, and response functionalities. By enhancing the B2B buying and selling journey, we provide users with vital tools, insights, and resources to nurture lasting partnerships and successfully close deals. Crafted to maximize both your time and budget, our orchestration positions Handshakr as your essential sales pipeline. We ensure a steady stream of potential clients for your pitches, removing the burden of cold calling and presenting only high-caliber opportunities. With the aid of our cutting-edge recommendation engine, finding the right innovations and partners becomes a seamless experience. Furthermore, both buyers and sellers can access tailored videos from prospective partners that align with their unique needs and expertise, promoting a more informed decision-making process. In essence, our platform transforms the dynamics of how tech companies engage and collaborate, setting the stage for fruitful partnerships while encouraging continuous growth and innovation. By leveraging our system, businesses can not only enhance their networking capabilities but also elevate their market presence significantly.

Effortlessly connect with and interact with the businesses within your partner network in just a few clicks. Should they not yet be part of Crossbeam, we will facilitate a hassle-free onboarding experience at no cost to either party. Say goodbye to cumbersome spreadsheets and welcome a data-driven approach to partner intelligence. Start forging relationships with partners and embark on account mapping to gain insights about shared customers, joint pipelines, and more. Utilize your partner ecosystem as a formidable resource to attract new leads, advance opportunities, and close deals effectively. Streamline your strategic communications effortlessly through platforms like Slack, Salesforce, and other daily-use tools. Amplify your current sales, marketing, and customer success initiatives with valuable insights from Crossbeam's partner data. Our integration marketplace ensures your data flows to vital platforms, such as ABM tools and ETL pipelines, optimizing its impact. With these enhanced capabilities, the potential for your partnerships to elevate and significantly boost business growth becomes unprecedented. By harnessing these tools, you can transform your collaboration processes and unlock new opportunities for success.

At IXXO, we revolutionize the conventional method of restricting back-end functionalities and imposing additional fees by providing comprehensive products that empower your business from the outset. Our proficiency in development and integration enhances the value of your investment in IXXO solutions, allowing you to focus on your primary operations without distraction. We are dedicated to promoting enablement and empowerment, ensuring that our services offer the agility, flexibility, and speed needed to address your specific challenges effectively. IXXO's solutions are customized to fit your needs exactly when you require them, ensuring you only pay for what you genuinely utilize. Our committed support team is available 24/7, delivering dependable assistance whenever it's needed the most. You can reach us through our toll-free 800 number, engage in a live chat with our experts, or submit a support ticket through the IXXO Support portal, as we prioritize your peace of mind. Furthermore, we actively seek to enhance our services based on your insights and feedback, helping us to better cater to the evolving needs of your business. This commitment to continuous improvement is what truly sets us apart in the industry.

Our cutting-edge algorithm efficiently matches users with suitable partners by analyzing five unique customer profile signals, allowing users to send connection requests seamlessly. Users can also take advantage of a marketplace to promote opportunities across different sectors of the ecosystem and even introduce potential partners of their own. However, despite the wealth of automated tools and resources, success in engaging and empowering partners can be stifled when communication relies solely on platforms like Slack and email. It's crucial to begin by finding common ground. Let Partnerhub® help you stay prominent in the minds of your newly identified partners. In addition to showcasing new partnership opportunities that align with shared customer profiles, Partnerhub encourages users to consistently provide potential partners with collaboration possibilities, fostering a proactive approach. By maintaining regular interactions, you will cultivate a thriving and dynamic network of partners who are eager to engage and collaborate. This strategic approach not only enhances relationships but also drives mutual growth for all parties involved.

The Infonova Digital Business Platform is specifically designed to support the extensive monetization and management of partner offerings, allowing businesses to quickly test, implement, and scale their initiatives, beginning with smaller projects and gradually expanding them. This platform fosters extensive engagement within a partner ecosystem, including channel partners, solution providers, marketplaces, and B2B2X relationships. Utilizing cutting-edge technology that incorporates Open APIs and a cloud-native microservices architecture, it has been successfully implemented across multiple industries such as telecommunications, technology, automotive, and finance. In essence, a digital business platform acts as a pivotal technology that underpins a digital platform business model. By managing the commercial interactions inherent in these models, it enables organizations to explore new revenue streams through collaborative projects and the co-development of joint offerings within the ecosystem, thereby ensuring flexibility and growth in a rapidly changing market landscape. These capabilities establish it as a vital resource for enterprises aiming to excel in an increasingly interconnected world, ultimately positioning them for sustained success.