What is MixCommander?

This year is a pivotal moment as it is anticipated that global digital ad spending will exceed 50% for the first time, with forecasts indicating sustained double-digit growth in the years ahead, underscoring the importance for marketers to comprehend the genuine effects of their channels and partners on financial results. A considerable number of marketers continue to depend on the last click attribution model, which is often the default option in various analytics platforms; although this model is simple and provides some insights into campaign effectiveness, it does not capture the complete picture of all channels that shape a consumer's buying decision. To overcome this shortcoming, the MixCommander platform equips marketers with the capability to thoroughly understand how their media mix affects customer journeys by providing a variety of attribution models that cater to their unique needs. Furthermore, for more complex situations, bespoke attribution models can be created, thereby ensuring marketers possess the essential tools for effective strategy analysis. This flexibility in choosing models can significantly improve the accuracy of marketing insights and ultimately lead to more informed decision-making. As marketers adopt these advanced tools, they are likely to see enhancements in their campaign performance and ROI.

Pricing

Price Starts At:
$0.01/month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Commanders Act
Date Founded:
2010
Company Location:
France
Company Website:
www.commandersact.com/es/soluciones/mixcommander/

Product Details

Deployment
SaaS
Training Options
Documentation Hub
On-Site Training
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MixCommander Categories and Features

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking