Nielsen Ad Intel Integrations

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

AdClarity is recognized as the most comprehensive tool for tracking advertisements, allowing users to analyze their competitors' marketing tactics across a variety of platforms, such as display, video, social media, mobile apps, and eCommerce websites. This powerful business and competitive intelligence resource gathers an astonishing volume of real-time ad interactions, meticulously monitored each day by our diverse global panels, which include both human and virtual participants. It features a wide range of ad formats, including animated, static, and rich media banners sourced from publisher websites, as well as advertisements from leading social media channels like Facebook, Twitter, and Instagram. Additionally, it tracks pre-roll, mid-roll, and post-roll video ads from streaming platforms, providing essential insights into brands' programmatic advertising strategies and premium placements. Each advertisement collected is accompanied by comprehensive details, including the relevant landing page, campaign identifiers, and targeted keywords. Moreover, numerous ad platforms, agencies, and exchanges play a role in every ad impression documented. With an astounding volume of tens of millions of page views recorded daily, AdClarity offers unparalleled ad intelligence coverage worldwide, diligently monitoring over 1 million brands each day while remaining agile in the face of the rapidly changing advertising environment. This makes AdClarity an essential asset for companies striving to maintain a competitive edge in the dynamic world of advertising. Its extensive data and insights empower businesses to make informed decisions and optimize their marketing efforts effectively.

We examine the spending on advertisements, the extent of audience engagement, the frequency of messaging, and user interactions. By gaining a deeper understanding of market trends, you can enhance your business strategy significantly. Our essential competitive intelligence resources are specifically designed for advertising professionals. Uncover how brands distribute their online advertising budgets and where they focus their efforts. Utilizing an advanced AI-driven model, we apply intricate predictive algorithms to project ad expenditures, campaign visibility, pricing, and the latest trends in the ever-evolving digital advertising field. We partner with companies within the advertising industry to improve local measurement standards. Our training programs come equipped with tools and insights that enable you to effectively gather competitive intelligence. Experience greater success with Admetricks' cutting-edge solutions. We offer valuable resources to keep you updated on the latest advancements in digital advertising. Advertising is fundamental to maintaining a free and open Internet. Our goal is to foster transparency in the digital marketplace through solutions that encourage informed decision-making, benefiting all parties involved. By utilizing our innovative tools, you can ensure that your strategies are not only successful but also adhere to the highest industry standards. Additionally, our commitment to providing ongoing education will empower you to adapt and thrive in this dynamic landscape.

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.