Identity Matrix
The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach.
With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries:
1. What sources generate your highest-quality traffic?
2. Can you outline the customer journey in detail?
3. What are the best ways to engage with high-intent, in-market prospects?
Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.
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Extole
Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.
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Brandwatch
Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.
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BRIDGE CONNECT
BRIDGE CONNECT is a carefully assembled database of consumer audiences that utilizes verified, opt-in email addresses to deliver the most accurate, up-to-date, and detailed profiles of actual individuals. Starting from a foundational "human level," this platform links each email address to an individual’s name, physical address, mobile behavior, and numerous lifestyle and digital metrics, all while maintaining compliance with privacy laws and securing user consent. Its intuitive interface enables marketers to design highly targeted audience segments and deploy campaigns across various platforms, including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio, eliminating the need for complex integrations. Boasting an extensive collection of over 250 million stable, cookie-free profiles that are refreshed in real time, BRIDGE CONNECT empowers brands to transparently assess performance, enhance advertising budgets, and maintain complete control over their data, effectively connecting businesses to their future customers with remarkable precision and scale. This groundbreaking approach not only streamlines the marketing process but also ensures that advertisers can efficiently and effectively engage their target demographics. Ultimately, BRIDGE CONNECT is transforming the landscape of audience engagement in the digital marketing realm.
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