What is Pressboard?
Pressboard is a trusted tool for leading publishers, agencies, and brands worldwide, assisting them in assessing their sponsored content, eCommerce projects, and social media strategies. Its all-inclusive dashboard enables users to effectively manage, evaluate, and report on diverse advertising formats such as native ads and sponsored content. You can track all social media interactions, advertising efforts, website traffic, and affiliate/eCommerce activities from a single, convenient platform that boasts numerous integrations. The system allows for the creation of shareable reports that update automatically and can be easily shared with selected recipients. With user-friendly processes and support for multiple users, Pressboard grows alongside your business needs. Pressboard Studio encompasses Pressboard Analytics, which provides highly accurate metrics for evaluating your content's performance. This platform goes beyond merely counting pageviews by offering insights into genuine engagement, including how readers interact with your content, whether they finish it, and their likelihood of clicking on links. The advanced analytics tailored for branded content enable you to gain a comprehensive understanding of audience behavior and preferences. In essence, Pressboard equips you with the insights necessary to enhance your content strategy using actionable data while driving greater engagement with your audience. By leveraging these insights, businesses can make informed decisions that further elevate their marketing efforts.
Integrations
Similar Software to Pressboard
CampaignTrackly
CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices.
With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks.
Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot.
By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors.
As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment.
In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.
Learn more
Semrush
Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.
Learn more
Scompler
Welcome to your ultimate Content Command Center! Begin by identifying your objectives and how they can benefit your audience, while outlining every aspect of your content strategy. This should encompass audience personas, the buyer's journey, diverse content formats, media types, and distribution channels. Whether it's blog articles, websites, direct mail campaigns, brochures, or social media posts, systematically organize all your content based on strategic planning considerations. Subsequently, allocate responsibilities to your team for each stage of the workflow. You have the option to export your content to platforms like WordPress or other content management systems for publishing purposes. Promotion can then be executed through social media with automated, time-sensitive postings. Additionally, generate reports to analyze which pieces of content resonate the most with your audience. By integrating your content with data from web analytics tools and social media metrics, you can pinpoint essential performance indicators. Scompler empowers organizations to establish a virtual newsroom, maintain an editorial calendar, and oversee production processes seamlessly. With all the necessary tools to strategize topics, manage digital assets, share across social networks, evaluate your achievements, and oversee content development, Scompler consolidates everything into one comprehensive platform. Ultimately, this streamlined approach not only enhances efficiency but also drives better engagement with your content.
Learn more
Rights Cloud
Uncover the various locations and methods for leveraging your digital brand assets across the web, social media, and e-commerce partner sites. Content Tracking streamlines the process of pinpointing published assets on numerous websites, while also flagging those that have either expired or are nearing expiration, which aids in the efficient management of takedown actions. This tool is also adept at detecting instances of usage violations related to published assets, particularly in cases where rights are not properly secured for the media across multiple channels, regions, or durations. It matches original images and their altered counterparts against your rights-managed content database, providing valuable insights into the terms of use tied to your content. Additionally, Content Tracking allows for the examination of trends in content popularity and distribution, which can be instrumental in developing effective content strategies. Moreover, Rights Cloud presents a flexible framework that facilitates integration with an array of third-party systems, including Digital Asset Management (DAM), Media Asset Management (MAM), Content Management Systems (CMS), Product Information Management (PIM), omni-channel commerce solutions, and social media distribution platforms, all through its robust open Web services API. This versatility makes it an invaluable tool for managing digital assets. By utilizing these features, organizations can not only improve their content management efficiency but also guarantee adherence to usage rights, ultimately strengthening their brand presence.
Learn more
Screenshots and Video
Company Facts
Company Name:
Pressboard
Company Location:
Canada
Company Website:
www.pressboardmedia.com
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
24 Hour Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English