What is Primer?

Primer acts as an all-encompassing database and client relationship manager (CRM) specifically designed for galleries, artists, and art collections, facilitating the effective organization and access to artwork, contacts, transactions, and exhibitions.

What distinguishes Primer’s inventory is its capacity to meticulously track every interaction with a piece, detailing the individuals who have expressed interest or contemplated purchasing it; this information can inform future offerings and strategic decisions.

Moreover, the Contacts feature is not just a simple list of names; it functions as a comprehensive repository of current and potential clients ready to make their next acquisition. Successful dealers and artists take a proactive stance, expanding their clients' horizons and delighting them by anticipating which pieces they might favor next.

Elite professionals utilize the diverse layouts, tools, and search functionalities within Primer to transform contact information into actionable insights that lead to improved business results.

With Primer, you can effortlessly oversee previews, offers, sales, consignment processes, and much more, resulting in a holistic approach that not only boosts efficiency but also nurtures deeper connections within the art community.

This innovative platform ultimately empowers users to elevate their art management practices and maximize their business potential.

Pricing

Price Starts At:
$45 per month for artists
Price Overview:
$195 per month for galleries

Integrations

No integrations listed.

Screenshots and Video

Primer Screenshot 1

Company Facts

Company Name:
Primer Archives
Date Founded:
2009
Company Location:
United States
Company Website:
www.primerarchives.com

Product Details

Deployment
SaaS
iPhone
iPad
Training Options
Documentation Hub
Online Training
On-Site Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Primer Categories and Features

Art Gallery Software

Accounting
Billing & Invoicing
Commission Management
Consignments
Contact Management
Inventory Management
Marketing Management
Online Gallery
Point of Sale (POS)
Pricing Management
eCommerce

Primer Customer Reviews

Write a Review
  • Reviewer Name: Chelsea S.
    Position: Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best fine art software with amazing customer service

    Date: May 23 2020
    Summary

    Wonderful experience with Primer! Couldn't recommend more highly. The Primer team helped me learn to use their sales tools and are so easy to contact. Super happy with my documents and love online viewing rooms.

    Positive

    Primer understands the art world and what I need to do to sell more artwork. So easy to make my documents and online viewing rooms look how I want them too. Customer support is incredible, so friendly and knowledgeable. I was very frustrated with the old programs I used, which were clunky and required lots of "work arounds." Grateful to have Primer.

    Negative

    It takes a couple days to learn how to use the software but they offer personal training sessions and a great help desk. The learning curve seemed very normal for an excellent program like this.

    Read More...
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