Roundel Integrations

Elevate the visibility of your business with Google Ads, connecting you to potential clients who are actively seeking services akin to yours on Google Search and Maps. You are only charged for concrete outcomes, such as site visits or phone inquiries, ensuring that your advertising budget is spent effectively. When prospects search for what you offer, your business can prominently appear in search results, as Google is the go-to platform for inquiries related to activities, destinations, and purchases. Your digital ads can be tailored to reach users at that crucial moment when they demonstrate interest in products or services you offer. Whether they are using a desktop or a mobile device, a strategically placed ad can transform queries into devoted customers. By utilizing ads that direct users to your website, you can significantly boost online sales, increase reservations, or encourage newsletter signups. Additionally, enhance customer interaction by featuring your contact details and incorporating a click-to-call option, streamlining the process for potential clients to contact you. You can also utilize business ads that provide navigational assistance, directing individuals to your physical location on the map, which effectively increases foot traffic to your establishment. This comprehensive approach not only expands your audience reach but also reinforces your brand's position in a competitive landscape, ultimately driving growth and success for your business.

Effectively connect with prospective customers and supporters without needing to be an expert in your field. You can start promoting your brand on Facebook by using simple self-service tools that help you create and manage advertising campaigns while tracking their performance through clear reports. With a staggering two billion active users monthly, Facebook offers an extensive platform to reach nearly any target demographic. To identify the best advertising objective, consider your goals—whether that involves increasing website sales, encouraging app downloads, or raising brand awareness. Utilize your insights into your target audience—taking into account aspects like age, location, and other vital characteristics—to fine-tune the demographics, interests, and behaviors that resonate with them. After that, choose where you want your ads to appear, whether it's on Facebook, Instagram, Messenger, Audience Network, or through a combination of these channels. Moreover, during this stage, you can also decide which mobile devices will display your advertisements, further refining your targeting efforts. Adopting this thorough strategy will significantly improve both your advertising impact and your engagement with potential customers, creating a more meaningful connection. Ultimately, the more you tailor your approach to the audience's preferences, the better your results are likely to be.

Achieve your business goals using TikTok Ads Manager, an integral part of TikTok for Business, where you can share your brand's narrative, tap into your creative capabilities with diverse options, and monitor the success of your advertising efforts. The Business Help Center offers a comprehensive overview on how to set up your TikTok Ads Manager account and launch your first campaign, covering everything from creating a login to completing an ad and evaluating its performance indicators. For those looking to promote their products on TikTok, establishing a TikTok Ads Manager account is a vital step. This account setup involves three phases: creating your account, ensuring all necessary configurations are completed, and undergoing the essential account review process. TikTok Ads Manager provides a selection of applications to display your ads, and understanding the way your ad is presented—its placements, including location and format—is an important component of your advertising approach. By mastering these key factors, you can successfully connect with your desired audience and enhance your advertising initiatives. Consistently analyzing performance metrics will further empower you to refine your strategies and maximize your impact on the platform.

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

Skai stands out as the premier marketing platform for brands aiming to strategize, implement, and evaluate growth initiatives across highly engaging digital mediums. Uniquely, Skai integrates data-driven insights with top-tier optimization tools, empowering brands to make educated decisions, expand their reach, and assess performance on platforms such as Google, Facebook, Microsoft, Amazon, Walmart, Roundel, and Apple Search Ads. Utilizing advanced machine learning algorithms and artificial intelligence, Skai harnesses market signals to enable businesses to anticipate and adapt to the evolving omnichannel customer journey effectively. With substantial backing from Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Skai is poised for innovation and growth in the marketing landscape. This strong support underscores its commitment to providing brands with the tools necessary to thrive in a competitive digital environment.

ChannelAdvisor has been recognized as the leading channel management provider in the Internet Retailer Top 1000. It offers comprehensive tools designed to optimize connections with consumers, boost sales, and enhance revenue across nearly 200 platforms, such as Amazon, eBay, Facebook, Google, Lazada, Walmart, and Zalando, among others worldwide. With our innovative technology and a team of ecommerce specialists, we streamline and refine advertising strategies and product feeds across various channels, including search engine marketing (SEM), social media, marketplaces, video ads, and more. Our content and digital marketing efforts are geared towards simplifying the purchasing process for customers. Through Shoppable Media solutions, brands can elevate the customer experience while gaining valuable insights that foster and deepen their relationships with preferred retailers, ultimately driving growth and loyalty in a competitive marketplace.

Elevate your Amazon Advertising success with the Intentwise platform, designed to provide brands, sellers, and agencies with critical insights, automation tools, and expert knowledge. Advertisers and agencies from over 11 countries are leveraging Intentwise to drive their growth on Amazon. This platform presents algorithm-driven recommendations, enabling you to seize every opportunity for improvement, such as optimizing bids and keywords, targeting products effectively, and structuring your account efficiently. With automation, you can swiftly manage laborious tasks like large-scale bid adjustments, scheduling ads, and integrating keywords sourced from search data. Recognizing opportunities and detecting discrepancies has never been easier, as you can monitor changes by analyzing performance across various time periods, keeping you updated with automated alerts. Furthermore, you can seamlessly delve into comprehensive insights for particular campaigns, products, or keywords. Our audits will help you identify potential growth strategies and apply industry best practices. By taking advantage of these features, you will not only enhance your advertising effectiveness but also maintain a competitive edge in the marketplace, leading to sustained success and increased profitability.

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Maximize your business's visibility and engage potential clients through focused advertising and insightful analysis. With a quick tap, transform your posts into advertisements effortlessly, allowing for immediate outreach. Pinpoint the audience that is most significant to your brand and take advantage of tailored targeting features for optimal results. You maintain full authority over your advertising expenditures; select a budget that matches your goals and make changes as needed. Gain in-depth insights into your ad performance with detailed analytics, helping you uncover effective tactics and fine-tune your strategy over time. You can upgrade any post to an advertisement or utilize Ads Manager to orchestrate complex campaigns across various platforms. Define where you want your audience to go, select your target demographics, and set your financial limits with simplicity. This all-encompassing tool supports ad creation across Instagram, Facebook, and beyond. Utilize well-crafted formats to create striking Instagram ads that advance your marketing objectives, facilitating sustained growth for your business. Ultimately, remember that successful advertising hinges not only on reaching a wide audience but on connecting with the right individuals who are likely to engage with your offerings. By focusing on this principle, you'll ensure that your marketing efforts yield fruitful returns.

Almost 90% of young people actively engage with Snapchat, making it a prime platform for reaching this demographic. To help you tap into this vibrant audience, we provide a $75 credit with a $50 advertising investment. The Snapchat user base is global and demonstrates exceptional engagement, which can help you meet your business goals. On average, users open Snapchat more than 30 times daily, sending over 4 billion messages, known as Snaps, to their closest friends and family. The purchasing choices of Snapchat users are heavily swayed by their peers, who hold four times more influence than celebrities or influencers in this context. Furthermore, Snapchat is recognized as the leading platform for sharing shopping experiences and highlighting favorite products. Our Snapchat Ads are designed to deliver impactful outcomes tailored to your needs. While we offer support throughout the advertising journey, you maintain complete oversight of your budget and expenditures. Additionally, you can gather crucial insights from potential customers interested in your products or services, aiding in the creation of an invite list or lead generation. By directing traffic to your website for sign-ups via Snapchat Ads, you can significantly enhance your business presence and establish deeper connections with your audience. Ultimately, leveraging Snapchat effectively can lead to increased brand loyalty and customer engagement.

Expand your business by harnessing the power of YouTube Ads, effectively reaching potential customers during their viewing experiences. Start your journey today to experience immediate advantages and engage with your audience across various online platforms while they are searching, browsing, or enjoying content. YouTube serves as a vital channel for connecting with the individuals who align closely with your business goals, allowing you to transform viewers into paying customers, no matter your budget limitations. By leveraging Google data, YouTube Ads adeptly match your message with the appropriate audience at the perfect moment. These advertisements streamline the process for consumers to find your business, ultimately resulting in heightened sales, increased subscribers, more website traffic, and beyond. Creating a compelling YouTube ad is an achievable task for anyone; you can produce a video using just your smartphone, utilize our free tools and resources, or partner with the right collaborator to guide you through the creation process. Seize the chance to cultivate your brand and bolster your online visibility through thoughtful advertising on YouTube. By investing in this platform, you not only promote your products but also build a loyal community around your brand.

Pinterest is unique as the only platform where advertising enhances the overall user experience. Users, known as Pinners, find items they cherish, while companies are able to broaden their audience and improve brand awareness. This platform not only drives increased traffic to various content both within and outside Pinterest but also prompts specific actions, including online purchases, sign-ups, and subscriptions. Additionally, it has the potential to boost physical store sales. Advertisers benefit from a cost per conversion that is 2.3 times more effective than that of conventional social media ads. Retail companies, in particular, enjoy a return on ad spend that is twice that of other social media platforms. You can display your products in a simple vertical or square image format, which ensures clarity and ease of understanding. Moreover, captivating storytelling can be used to engage audiences through dynamic video formats. By quickly turning all your product Pins into advertisements, you can significantly expand your reach. Enhance your advertising with a carousel feature, which allows viewers to swipe through multiple images within a single ad. By showcasing your products in a blended format that incorporates both lifestyle visuals and videos, you can effectively illustrate your brand in action. Ultimately, Pinterest provides a platform that allows you to vividly express your brand narrative through a rich and engaging multimedia storytelling experience that resonates deeply with users, fostering more meaningful connections between businesses and potential customers. This unique combination of visual engagement and storytelling ensures that brands stand out in a crowded marketplace.

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

CommerceIQ stands out as the pioneering Ecommerce channel optimization (ECO) platform that consolidates information from various areas including sales, marketing, supply chain, and competitive analysis. By leveraging machine learning and advanced analytics, it produces actionable insights and recommendations, automating numerous processes in near real-time to facilitate growth, enhance Share-of-voice, and secure a lasting position in the market. Its innovative Data and Decision Engine (D2E) combines data from retail point-of-sale systems, inventory management, profitability metrics, and advertising efforts, empowering brands to transcend basic campaign performance insights and optimize their digital shelf presence precisely at the moment of purchase. Uniquely, CommerceIQ functions as a comprehensive Ecommerce Channel Optimization engine, enabling consumer brands to avert revenue losses while boosting sales through the integrated optimization of sales strategies, operational efficiency, and advertising efforts all within a single platform. This holistic approach ensures that brands not only thrive in their current market positioning but also adapt swiftly to the evolving ecommerce landscape.

Flywheel is leading the way in the implementation of the Usage Based Insurance (UBI) model specifically designed for the taxi industry. This groundbreaking strategy enables taxis to pay based on their mileage, with rates that vary according to their usage, and it is expected to become a common industry standard. Through Flywheel's meticulous tracking of every mile driven on the platform, we have forged partnerships with insurance companies to provide cost-effective insurance options for our fleet associates. The Flywheel app allows users to seamlessly request a taxi ride from almost any location, guaranteeing that a qualified and experienced driver will arrive to safely take you to your destination. After entering any cab, simply use the app to hit a button that triggers automatic payment through your linked credit card. By becoming part of the Flywheel network, you unlock a wider selection of rides and delivery services. With the most dependable and certified real-time softmeter available on your mobile device, you can be assured of knowing the precise fare at all times. This not only improves the overall riding experience but also fosters greater customer trust in the pricing model. In addition, the emphasis on transparency and convenience further enhances user satisfaction and loyalty to the Flywheel service.

Pacvue is a platform designed to accelerate commerce, enabling businesses to identify valuable opportunities, boost sales, and optimize everyday operations. By combining retail media with commerce management and measurement, it transforms insights into practical recommendations. With Pacvue as your ally, you can broaden your perspective, expand your ambitions, and enhance the speed of your journey in the world of commerce. This comprehensive approach ensures that businesses are well-equipped to navigate the evolving market landscape effectively.

CitrusAd streamlines media sales and advertising operations for a large portion of the world's leading 20 retailers. Our cutting-edge platform enhances collaboration between brands and retailers, effectively boosting sales during the pivotal moments of online purchasing. Crafted for speed, personalization, and native integration, the service is both seamless and visually engaging. It enhances click-through rates precisely at the point of sale. With self-serve advertising capabilities and instant ROI tracking, brands can effortlessly design landing pages that link through your API, while retailers can swiftly approve campaigns from affiliate brands. In addition, targeted in-email banners and product placements are dispatched directly to consumers, showcasing the most relevant products and brands tailored for them. This strategy reduces missed opportunities and significantly improves click-through rates. Moreover, our intuitive dashboard offers precise and transparent real-time performance metrics for you and your advertisers, guaranteeing clarity and efficiency in managing campaigns. Ultimately, CitrusAd cultivates a vibrant advertising ecosystem that proves advantageous for all stakeholders involved, fostering growth and collaboration in the advertising landscape. This comprehensive approach ensures that all parties can navigate the complexities of digital marketing with ease.