Leader badge

What is Smaply?

Smaply is an innovative software solution designed for journey mapping that offers enhanced flexibility, customization options, and comprehensive Journey Management features. This tool facilitates the creation of detailed customer journey maps while allowing users to dissect the customer experience at each step. Users can enrich each touchpoint with vital elements, visualizing the journey through images, text, emotions, KPIs, and various metrics. By incorporating pain points, potential solutions, and new opportunities, users can obtain insights more efficiently. Additionally, the portfolio graph within the workspace allows for effective tracking, ensuring that users maintain an overview and can prioritize tasks effectively. As a result, journey maps are not merely seen as deliverables; instead, they become integral to the service development process, positioning journey mapping at the heart of organizational strategies. This shift underscores the importance of understanding customer experiences in driving business success.

Pricing

Price Starts At:
€390.00/year
Price Overview:
We offer 4 pricing tiers:
- free plan
- repository (€390.00/year)
- framework (€690.00/year)
- governance (€990.00/year)
Also we offer a discount for NGOs, educational purposes, and public services.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Smaply provides an API
No integrations listed.

Screenshots and Video

Company Facts

Company Name:
Smaply
Date Founded:
2012
Company Location:
Austria
Company Website:
www.smaply.com
Edit This Page

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Smaply Categories and Features

UX Software

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Experience Management Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Success Software

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

Customer Satisfaction Software

360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Business Process Management Software

Access Controls / Permissions
Alerts / Notifications
Business Process Automation
Business Rules Management
Collaboration
Process Change Tracking
Process Mapping
Process Modeling & Design
Visual Workflow Management

Smaply Customer Reviews

Write a Review
  • Reviewer Name: Amelie M.
    Position: Product manager
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Useful to create and collect journey maps

    Date: Aug 21 2023
    Summary

    Very useful tool, I'm working with it for many years and will continue using it. Curious about the next version.

    Positive

    A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map.

    Negative

    I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Customer Experience Designer
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Wonderfully simple tool for Journey mapping

    Date: Feb 10 2022
    Summary

    This is a tool that does one thing and helps you accomplish your task well.

    Good tool to be using for journey mapping even in Microsoft Teams and Zoom kind of collaboration scenario. Though i would prefer some more integration option into the meeting experience.

    Positive

    Simple and effective tool for creating personas, stakeholder maps and journey maps. Templates for service blueprint and communication journey are the quick start ones I use often. There are others too and you can create a journey map from scratch as well.

    The export tool is powerful and the recent change is pricing brings multi format export at a competitive price point. I have often used the option for poster export and ppt. The tool also has options for xls and a4 format export.

    Negative

    None that I have come across in my workflow. The most I would recommend the developer to do is optimise the experience in Safari for iPadOS. Or maybe think of an app if it makes sense to their business.

    A feature comparison with some other platform is not my objective.

    Read More...
    Official Smaply Response
    Date: Feb 25 2022
    Hi there! Thank you for your kind words, we love to hear that you enjoy working with Smaply. Also we appreciate the hint on the browser experience. It was forwarded to our developers and should be improved soon. Thanks for your feedback on the integrations, it's always a hot topic! I hope you saw our most recent one with Jira. Let us know if you need help setting it up via mail@smaply.com!
  • Reviewer Name: Armando S.
    Position: L&D
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Awesome tool!

    Date: Dec 19 2022
    Summary

    Will use it again! It has enough features to make it powerful but not overwhelming by any means. The non editing sharing feature is awesome too! Totally worth it. :)

    Positive

    Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members.

    Negative

    No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes.

    Read More...
  • Reviewer Name: Leonard C.
    Position: Project Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Clean & Intuitive. Sharing is easy and exporting makes it tangible.

    Date: Feb 25 2022
    Summary

    Overall the product is intuitive and simple to use. It really helped my team understand our customer journey from a grand scale. We had a few misunderstandings between the departments - 'what happens when' and once cleared up, the steps were easy to move around and rearrange.

    Positive

    I like the ease of which I was able to add steps and move certain topics around once the steps have been placed. I think the product is very clean looking once exported.

    Negative

    Its a little difficult to understand the timeline, not totally clear how long has passed in between steps, adding a "time-lane" doesn't stand out.

    Read More...
  • Reviewer Name: Joan V.
    Position: Writer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Smaply: It's unique. It's easy to use. It works.

    Updated: Apr 13 2023
    Summary

    It's fantastic software -- I can't say enough about how useful, helpful, and exciting this product has been for me.

    Positive

    The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot.

    For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together.

    Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages.

    Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link.

    Wow!

    Negative

    - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes.
    - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it.

    Read More...
    Official Smaply Response
    Date: Aug 08 2022
    Hi Joan, Thank you very much for your review! It's great to hear that you enjoy using Smaply. I will forward your suggestions concerning stages to the product team. About the steps, if you send us an email to mail@smaply.com our support team will help you with this. Happy journey mapping!
  • Reviewer Name: Nasmina A.
    Position: Associate Consultant
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    SMAPLY Review

    Date: Jul 07 2022
    Summary

    Overall, I like using Smaply, I think it is a great way to create detailed journey maps. But when it comes to delivering this to client, a more tech friendly, clickable overview would be much better. It is quite hard to read the poster overview, we would be very happy if this can further developed.

    Positive

    It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too.

    Negative

    I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time.

    Read More...
    Official Smaply Response
    Date: Jul 08 2022
    Hi Nasmina, thank you for taking the time to write a review. We appreciate the detailed feedback and I will forward it to our product team. Looking at the tech friendly, clickable overview you're asking for: have you tried looking into the step details in the editor? When you click on the three dots of a step in the journey map outline, click "show details", and then a window pops up where you see the information of a step. At the top of the window, you can click to the next step. I hope this helps! If you have any other questions, please be in touch via mail@smaply.com. Kind regards, Isabel
  • Reviewer Name: Carl S.
    Position: Managing Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A game changer for CX and service design.

    Date: Feb 08 2022
    Summary

    Can't believe I've not used Smaply properly before! This has changed the way I work, my ability to articulate my work and how we engage colleagues in service design and customer journey mapping - superb product.

    Positive

    Intuitive to use - I felt like I was very comfortable with the product very quickly. It makes service blueprinting and journey mapping incredibly easy - the drag and drop functionality helps you to create first and administer later if you're in a rush; any product that lets you work in draft and with perfection gets my vote.

    Negative

    Can be temperamental in chrome when clicking on elements within fields, such as colour or font size. Sometimes I have to move my cursor around a little and click a few times to land the right spot. There is no undo function - you really have to beware if deleting anything, on purpose or accidentally.

    Read More...
    Official Smaply Response
    Date: Feb 09 2022
    Hi Carl! Thank you so much for your review, it's so great to hear that you enjoy working with Smaply. Thank you for your feedback on the issues in Chrome. We're aware of some and improvements are on our roadmap. Concerning the undo function - this also is a huge topic and we are working on a new editor where this and much more will be possible. If you'd like to join our usability group, please get in touch via mail@smaply.com, we always appreciate feedback!
  • Reviewer Name: A Verified Reviewer
    Position: Customer Experience Architect
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Multiple Journeys in One

    Updated: Jul 25 2022
    Summary

    I'm really happy I found Smaply in my research; it happened purely by accident. As a famous painter once said "we don't make mistakes—we have happy accidents"; this was one of those! The happy accident turned out to be a great choice!

    Positive

    I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can.

    Negative

    Limited options for final presentation views are a bit concerning.

    Read More...
    Official Smaply Response
    Updated: Jul 07 2022
    Hi there! Thank you for taking the time to write this review, we appreciate your honest feedback. It's great to hear that you enjoy working with Smaply! If you'd like to specify what kind of presentation views you'd like to see in-app, please drop a line to mail@smaply.com. We'd love to learn more about it as we actively shape the product based on user feedback. Thanks and have a great day!
  • Previous
  • You're on page 1
  • Next