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What is SMS Storetraffic?

Introducing intelligent, effective, and discreet People Counters and Analytics for the physical world.

Our innovative solution simplifies the process of deploying, capturing, analyzing, and reporting the foot traffic within any given location. Additionally, we offer the option to monitor and report occupancy levels in real-time.

We support a variety of sectors, including Retail, Education, Gaming, Religious Institutions, Corporate Offices, and more, helping them to understand and respond to their visitor trends.

For retailers, we provide a tailored package designed to evaluate traffic performance, encompassing metrics such as conversion rates and service quality. Our seamless integrations facilitate the combination of point-of-sale data with staffing information. Moreover, the Retail Equation simulator allows users to experiment with different scenarios to boost sales and serves as a valuable educational resource to comprehend the interplay between traffic, staffing, conversion rates, and service excellence. By leveraging these insights, businesses can make informed decisions to optimize their operations.

Pricing

Price Starts At:
$19.95 USD
Price Overview:
Free Lite Package including our Smart App only
Standard version starting at $19.95/Month/Device.
Retail Version starting at $29.95/Month/Device.
Real-Time Occupancy version starting at $39.95/Month/Device.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, SMS Storetraffic provides an API

Screenshots and Video

Default People Counting Dashboard

Default People Counting Dashboard

Company Facts

Company Name:
SMS Storetraffic
Date Founded:
1972
Company Location:
Canada
Company Website:
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Product Details

Deployment
SaaS
iPhone
Android
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
French
Spanish

SMS Storetraffic Categories and Features

Retail Execution Software

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

People Counting Software

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Museum Software

Collections Management
Event Management
Exhibit Management
Gift Shop POS
Grant Management
Insurance Management
Membership Management
Ticketing

Business Intelligence Software

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
  • Reviewer Name: A Verified Reviewer
    Position: Library Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Library People Counter

    Date: Jul 09 2025
    Summary

    They made the system work seamlessly for our library, which is hard to count with so many strollers and families walking in clumps through our doors. Technical support is stellar and the relationship between us in the Southern US and SMS in Montreal makes for great humor: y'all and vous!

    Positive

    easy install by local techs
    quick response, easy billing
    pro-active remote technical assistance at no charge

    Negative

    While we have another security camera system, but this one is clearer. Obviously NOT a con, except that I'd love if this camera could capture more of the face for security. While its purpose is to count heads, not bad guys, it sure would be nice.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Vice President, Marketing and Buyer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Vice President, Marketing

    Date: Jan 27 2025
    Summary

    I would definitely recommend SMS Storetraffic to other businesses. It's platform and portal is easy to use and provides all required reporting and more.

    Positive

    Amazing customer service and training. SMS allows us to efficiently track and manage our traffic and staffing.

    Negative

    I really do not have any cons that I have encountered.

    Read More...
  • Reviewer Name: Joe G.
    Position: Executive Director
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple, Effective, and Insightful for Small-Town Visitor Tracking

    Date: Jun 17 2025
    Summary

    SMS Storetraffic has been a game-changer for how the Lanesboro Area Chamber of Commerce tracks and communicates the value of tourism. In a town where every visitor counts, having reliable foot traffic data empowers us to better serve our members, advocate for downtown investment, and plan more strategically. Highly recommended for other destination communities or rural main street organizations.

    Positive

    User-Friendly Dashboard: Easy to navigate app to get daily/weekly stats

    Valuable Visitor Insights: Helps us understand foot traffic patterns in our visitor center, which we share with local businesses.

    Quick Setup and Reliable Support: Installation was smooth, and customer service has been responsive and helpful.

    Customizable Reporting: Allows us to track daily, weekly, and seasonal trends—crucial in a tourism-driven community.

    Helps Justify Grant Funding: The data has strengthened our grant applications and economic development reports.

    Negative

    Cost May Be High for Very Small Organizations: Worth the investment for us, but might be a stretch for chambers with tighter budgets.

    No indication when battery is low: We just notice when there is no reporting for a day then we switch the batteries.

    Have to pay for enhanced analytics

    Read More...
    Official SMS Storetraffic Response
    Date: Jun 17 2025
    Thank you so much for the thoughtful review! We're thrilled to hear that SMS Storetraffic is helping your team uncover valuable insights and more. We do have low battery alerts available. Our team will follow up to ensure you're set up for that. Appreciate your feedback and continued partnership! :)
  • Reviewer Name: Anthony B.
    Position: Systems Analyst
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    3D Scope Review

    Updated: May 16 2025
    Summary

    SMS Storetraffic not only offers top-quality products but also provides exceptional service. Collaborating with them is always a seamless and great experience.

    Positive

    The 3D Scope is an outstanding product that surpasses expectations in performance. The support team is highly knowledgeable and always ready to help. Despite its rich feature set, it remains easy to manage and calibrate.

    Negative

    There are no cons right now, all the features we need are there.

    Read More...
  • Reviewer Name: Kendall S.
    Position: Library Director
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Schiller Park Public Library

    Date: Aug 25 2025
    Summary

    This product is much more user-friendly and useful than the previous solution we were using at my library.

    Positive

    Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users

    Negative

    So far there is nothing I dislike about this product.

    Read More...
  • Reviewer Name: Jessica J.
    Position: Visitor Center Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Makes reporting easy

    Updated: Oct 16 2024
    Summary

    Overall the system works great for us. We can easily report to leadership monthly and pull counts for holiday weekends or events.

    Positive

    SMS door counters make our monthly reporting process so much easier. One of our metrics is the amount of walk-ins to our visitor center and this software help this process to be easier.

    Negative

    System has gone offline and we didn't realize so lost data on those dates. We have improved our internet so hoping this will no longer be an issue.

    Read More...
  • Reviewer Name: Paul K.
    Position: C.E.O.
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    SMS Storetraffic review

    Date: Oct 18 2024
    Summary

    Amazing person and very knowledgeable of his skillset.
    One of the best support team members we have work with in a very long time. I look forward to working with him again.

    Positive

    Working with Michel was a great experience, very friendly, detailed, patients and very supportive.
    Amazing personality and team work.
    he is defiantly is an asset to SMS and provided an exceptional service to us and a contractor. My team was very honor to work with Michel. Looking forward all future opportunity working with him again.

    Negative

    No Cons here. Michel is a very great person to work with. He make the challenge and installation very simple

    Read More...
  • Reviewer Name: Dave C.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    SMS Store Traffic

    Date: Oct 29 2024
    Summary

    Our experience has been a 15/10.

    Mike is incredibly efficient and very knowledgeable and patient.

    Positive

    This product is super easy to use. It is really intuitive, and it is reliable and accurate.
    The customer service is also quick and excellent.

    Negative

    The only con that I would have is that it cannot integrate to the main page of Heartland, but that is on Heartland, not SMS.

    Read More...
  • Reviewer Name: Jaymz G.
    Position: IT Support & Operations
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect for display homes

    Date: Sep 24 2024
    Summary

    The hardware, web interface and customer support have all been exceptional. The onboarding sessions with Sayantani have been invaluable in getting efficient use of the traffic data.

    Positive

    The Pearl deploys easily, installs easily and offers valuable insights to foot traffic trends. The API also means we can easily integrate the data to our internal reporting platforms.

    Negative

    Reliance on app for initial setup. Otherwise, no complaints.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Office Administrator
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Product and Service

    Date: Oct 03 2024
    Summary

    We ordered this device for our retail store and it works great. Not only was it easy to set up, but we were contacted by a customer success representative who gave a tutorial on the website and all of the reporting that’s available. Then they followed up for a second call to make sure everything was working, to see if we had questions, and to show us more in-depth reports. The counter does more that we had anticipated and will be a great tool for schedule shifts and break times. Don’t skip the tutorials or you will miss out on all the potential this has. Thank you, Sayantani, for being such a great resource, your service was excellent!

    Positive

    The device was easy to set up, it comes with very clear directions, and the customer service for onboarding was exceptional. We worked with Sayantani and she was very helpful with showing us how to set up reports. With the reporting not only do we have a daily count, but we see averages by the day and even by the hour which is helpful for scheduling shifts and break times.

    Negative

    The device does everything we needed and more with all the reporting, We really don't have a con.

    Read More...
  • Reviewer Name: Tamara H.
    Position: Executive Director
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    High Functionality and Customization make SMS a Winner

    Date: Oct 09 2024
    Summary

    A slow start but now realizing huge benefits! It took getting through the first orientation session to realize the true power of this product, but now we are seeing a lot of potential.

    Positive

    Easy Installation, phone app and web admin, wide range of customizable reports, great training, quality build

    Negative

    Would love to see more details about the capabilities on the website prior to purchase.

    Read More...
  • Reviewer Name: Jason B.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great for counting laundromat traffic

    Date: Sep 27 2024
    Summary

    Overall the traffic counter has provided real time insight into my business traffic that has helped me make more informed decisions.

    Positive

    The physical installation was very simple and the WiFi connection was an easy setup as well. My router is far away from the front door so had some connectivity issues initially but the SMS customer service team was responsive in solving the issue by recommending a WiFi extender which solved the problem. I have had the traffic counter in place at my laundromat for almost a year and it's worked flawlessly. I am able to see update traffic counts every 15 min into the store. This data has helped me know which days to be open longer to better serve customers.

    Negative

    I pay for the online subscription to have access to more than 4 weeks of historical data. The online reporting tools aren't as user friendly as I would like but nothing that an export to Excel can't fix.

    Read More...
  • Reviewer Name: Austin A.
    Position: IT
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    3D Scope Camera - Great Device with awesome features

    Date: Mar 03 2024
    Summary

    Everything has been great thus far. We've been up and running at our location for 6+ months with no interruption to services with the device. Once you're online and running you are good to go!

    Positive

    Very easy to setup and get online. Great people and support to work with. We worked with the sales and support team so they could better understand our business need. From there, they recommended The 3D SCOPE II LC AI-Powered People Counter and it fit perfectly with what we were trying to do. We quickly received the product and their onboarding team helped us set up the device quickly to begin monitoring our traffic flows.

    Negative

    Right now I don't have much to complain about it. This device has been meeting our business needs.

    Read More...
  • Reviewer Name: Shannon G.
    Position: Director of Library Services
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Super, easy product

    Date: Feb 29 2024
    Summary

    I really like this product and the customer support that SMS Storetraffic gives to us. They devices are simple, and the reports are super.

    Positive

    I like the software automatically sending me reports on the counts as well as telling me when there's an outage of some kind. The reports are gold.

    Negative

    It take a bit of muscle to get the individual units out and back in their holders when changing batteries. It's difficult, but the trade off is they're secure.

    Read More...
  • Reviewer Name: Alex W.
    Position: IT
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    SMS Storetraffic

    Date: Oct 18 2024
    Summary

    Overall, I'm very satisfied with SMS Storetraffic. It's been a reliable and insightful tool for monitoring store traffic, and it's helped us optimize our operations significantly.

    Positive

    Easy to use, clear data visualization, accurate people counting, good customer support, good integration with our other systems.

    Negative

    Lacks a remote device management feature, but otherwise no cons.

    Read More...
  • Reviewer Name: Damiano Z.
    Position: Staff and Operation Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    3D SCOPE - Review

    Date: Oct 04 2024
    Summary

    It’s always a pleasure working with Sayantani Sen! Her attention to detail, excellent training skills, and dedication to going above and beyond for customers are truly commendable. The solution is also a great value for the price. The exceptional customer service team has been instrumental in making even the more challenging aspects of the setup process smooth and manageable. Highly recommended!

    Positive

    The device was incredibly easy to set up, with straightforward instructions and top-notch customer support throughout the onboarding process. We worked closely with Sayantani, who guided us through setting up detailed reports, giving us valuable insights into daily and hourly traffic averages. This has been instrumental in streamlining our shift scheduling and break planning. Additionally, the sales and support team took the time to understand our specific business needs, recommending the 3D SCOPE II LC AI-Powered People Counter, which turned out to be an ideal fit. The product arrived promptly, and with the help of the onboarding team, we were quickly able to get it online and start tracking our traffic patterns effectively.

    Negative

    The device does everything we needed. We are really happy with solution giving the specifics of our peculiar space

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Head of Technical Services
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Service!

    Date: Sep 30 2024
    Summary

    It is always a pleasure to work with Sayantani Sen! She is very detailed oriented, an excellent trainer and always goes above and beyond for the customer!

    Positive

    SMS Storetraffic has excellent product support! It is great to be able to schedule a meeting to discuss the product in more detail.

    Negative

    Due to the location of our Pearl sensor, we were experiencing damage to the device by visitors.

    Read More...
  • Reviewer Name: Anne R.
    Position: Director of Retail Operations
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    SMS Store Traffic- TMAS Software

    Date: Apr 12 2023
    Summary

    Will be an integral part of our strategy to grow our business. Having these metrics to refer back will be incredibly valuable and I love having so much data, down to the weather each day to help make staffing decisions and guide my coaching to my retail team.

    Positive

    - Having an initial training and then a follow up a month or so later was really helpful because I could make a list of questions that came up as I was utilizing the TMAS software
    - The "?" on each report leading to a help section article on that report was really helpful as I was learning, as well as having a chat available for anything I was unable to locate in the help section
    -Being able to schedule reports to send automatically is really nice and saves time weekly
    - Utilizing these reports has been extremely helpful to identify training opportunities within our staff and make staffing decisions based on traffic trends
    -As a smaller business that doesn't need to utilize all the reports being able to hide unnecessary ones makes it much easier to navigate to the most used reports

    Negative

    - As a small business with only 4 locations, I'd love a more streamlined report that graphs all four stores performances together on a bar graph or pie graph (depending on the metric) to give an "at a glance" view of month end or quarter end performance of stores compared to each other. So it could be similar to the four graphs report but shows all four stores sales in one pie graph showing which has the highest percentage, show each store's % sold in another, etc. So its a quick easy to navigate over view, easier to picture than a list of numbers in a table at month end to try and compare.

    - More integration with scheduling software. I manually enter staffing daily so being able to have that auto populate based on our timesheets would be great and save me some time. Having the sales per staff hour and other metrics related to staffing is really awesome but it would be great to have it automatic (we use WhenIWork for scheduling and time sheets)

    Read More...
    Official SMS Storetraffic Response
    Date: Apr 19 2023
    Great feedback Anne, thx! And please rest ensured that we greatly value your comments on reports and graphs, some of it already being part of what we are working on next... Bear with us! ;)
  • Reviewer Name: Tonya P.
    Position: Director of Facilities Operations
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Door Counter System

    Date: Dec 28 2023
    Summary

    The system is user friendly, and you can easily setup any report you would like to see on the information provided. It's a great door counter system!

    Positive

    First, the customer service is very supportive. Anytime I have a question, they are quick to respond and help. They are proactive and setup training sessions with me to help me learn and navigate the system better.

    Negative

    I do not have any cons to list for this door counter system.

    Read More...
    Official SMS Storetraffic Response
    Date: Feb 06 2024
    Appreciate your good words Tonya. Looking forward to a great partnership!
  • Reviewer Name: A Verified Reviewer
    Position: Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    New Customer

    Date: Dec 12 2023
    Summary

    What was most helpful to me was the onboarding training provided with the tool. The training was geared to our application and saved us countless hours in getting up to speed using the tool.

    Positive

    I have found SMS Store traffic to be a game changer in the information it can provide to help make critical business decisions such as proper store staffing, how weather impacts store traffic, and the impact of marketing campaigns on store traffic.

    Negative

    Lost of data and it will take time understand all of it but we are starting with a few measurements and will build upon it as we understand more about this tool.

    Read More...
    Official SMS Storetraffic Response
    Date: Feb 06 2024
    We are grateful you chose us as your people counting partner! And remember that our team is always here to guide you if ever you get lost in the data! ;)
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