Telaria Integrations

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Utilize Growth Channel AI to effectively identify and connect with specialized audiences across diverse programmatic advertising channels, thereby boosting the success of your marketing efforts. Harness geolocation intelligence to reach individuals who are regular visitors of select retail outlets or attendees of specific events. Quickly gather insights about your customer segments and effortlessly craft comprehensive profiles using advanced artificial intelligence. Broaden your collection of first-party data by developing customized audiences for various marketing endeavors, including advertising, email campaigns, and direct mail outreach. Activate the personas you've identified for focused advertising efforts seamlessly to maximize your outreach. Optimize your campaigns for superior outcomes across both Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Evaluate the success of your advertising strategies across both digital realms and traditional platforms. Pinpoint your ideal customers across all online channels while retaining full authority over your budget and audience dimensions, allowing you to target based on both immediate and past location data. There is no need for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs), making the process more streamlined. Engage niche audiences through a wide array of channels, including television, digital out-of-home, audio ads, native content, video, mobile platforms, and online displays, ensuring a holistic advertising strategy. This comprehensive targeting capability provides unparalleled adaptability and accuracy in reaching the most suitable consumers, ultimately driving better engagement and results for your brand. By integrating these advanced tools, businesses can better understand their market and refine their approach to meet the demands of today’s consumers.

JamLoop is a company that focuses on an OTT/Video Advertising Platform, created to help media buyers reach audiences who have moved away from traditional cable television and are now enjoying content through streaming services on various digital devices. As viewing patterns shift, more consumers are choosing to stream both live and on-demand programming via devices like Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This transition makes it increasingly difficult to target audiences effectively using traditional advertising methods. JamLoop meets this challenge by providing real-time delivery of advertisements directly to viewers on their internet-connected devices. Our platform enables you to connect with your audience on a large scale, ensuring efficiency and full transparency in every interaction. By utilizing our proprietary bidder platform and acquiring inventory directly from publishers, we offer unmatched control and insights into your advertising efforts. Tailored for today’s viewers, our OTT platform guarantees you can reach your ideal audience as they consume content across a range of internet-connected devices, thereby enhancing the effectiveness of your advertising campaigns and increasing overall engagement.

We deliver live, linear, and VOD content to leading video platforms. Our Dynamic Ad Insertion, enhanced by analytics and insights, boosts your ad revenue on platforms that support advertisements. Additionally, we empower you to create, distribute, and monetize linear channels seamlessly. Amagi presents a comprehensive OTT video publishing solution tailored for content creators and modern digital networks aiming to replicate traditional TV experiences for online audiences. With our award-winning cloud playout platform, users can effortlessly design linear OTT channels that incorporate sophisticated graphics, diverse programming, and meticulously crafted ad schedules. We streamline the process of establishing linear OTT channels by merging all facets of the broadcast workflow into an intuitive web interface. This enables digital networks and content creators to swiftly launch new channels through a structured approach to content ingestion, scheduling, and playout. Consequently, they gain comprehensive 24x7 oversight of the entire channel creation lifecycle, empowering them to adapt quickly to audience demands. By leveraging our technology, clients can not only enhance viewer engagement but also optimize their content monetization strategies effectively.

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Bucksense acts as your committed brand ally, enabling you to take the reins of your digital marketing by consolidating your efforts in-house, thereby regaining control over your strategies, initiatives, budget, and data. We work hand in hand with brands to help them meet their goals, leveraging a powerful combination of programmatic advertising, native ads, social displays, content marketing, SEO, and SEM to present a unique value proposition. This integration of expertise, creativity, analysis, transparency, and cutting-edge technology allows us to develop and enhance successful multichannel strategies tailored to your brand's specific needs. Typically, brands rely on multiple agencies to manage their digital media, which can often result in the loss of critical data and insights, as well as a diminished understanding of their overall strategy. However, this challenge can be effectively managed by unifying your entire multichannel strategy under the guidance of the right partner. At Bucksense, we prioritize placing brands back at the center of their strategies, enabling them to regain command. A deep understanding of your audience is crucial, as it involves uncovering insights into their behaviors, needs, and preferences, which subsequently leads to more focused and effective marketing campaigns. This knowledge ultimately empowers brands to forge stronger connections with their consumers, leading to improved results and greater brand loyalty. Additionally, by refining your approach based on these insights, you can enhance customer engagement and ensure that your marketing efforts resonate more deeply with your target audience.

Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.