What is WebEngage?

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Pricing

Price Overview:
Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/

Screenshots and Video

Company Facts

Company Name:
WebEngage
Date Founded:
2011
Company Location:
India
Company Website:
webengage.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Enterprise
Supported Languages
English

WebEngage Categories and Features

WhatsApp Marketing Software

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

Transactional Email Service

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Push Notifications Software

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Customer Engagement Software

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Channel Management Software

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

WebEngage Customer Reviews

Write a Review
  • Reviewer Name: Dominik R.
    Position: Senior Project Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Automate your campaigns the easy way

    Date: Apr 21 2021
    Summary

    With WebEngage, I do much more than knowing my users and customers. With this program, I can design specific campaigns for segments that I want to incentivize to convert or retain. Also, I can create, straightforwardly, automated campaigns that keep my market segments always up to date with me, either by email, SMS, or even push notifications. All from the simplicity of the application. All of this you can use to grow your brand, ensure loyalty and encourage them to go through the conversion funnel organically. If you need to increase engagement with your products or get to know your customers better, this program is ideal.

    Positive

    I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens.

    Negative

    So far, WebEngage has not had anything that I dislike as an application.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: Marketing Analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Super Marketing Automation

    Date: Jul 01 2020
    Summary

    WebEngage is very powerful marketing automation tool. The customer's life cycle campaign can be easily set using logic based visual workflow chart. This feature is very helpful for our retention and re-activation program. It supports almost all channel of communication for marketing purposes. From a single notification to Scaled up campaigns, all can be controlled easily. In all, It serve the purpose marketing automation and strategy builder. I'm very much satisfied with this.

    Positive

    WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features -
    - Drag and Drop based Workflow chart
    - A/B test pre-built campaigns template
    - Personalized communication based on user's interest history
    - Visual user life cycle campaigns
    - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc.

    Negative

    WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Technical Support
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple to manage customer requests

    Date: Aug 28 2020
    Summary

    WebEngage is an absolutely great platform to engage with users. It allows us to interact using SMS, emails and web push. It performs great and better as per our expectations. Overall we had a positive experience with it.

    Positive

    (+) No effort in managing customer service.
    (+) Easy to engage with customers from anyplace.
    (+) Notification and reminders for customer requests.
    (+) Great User Interface.

    Negative

    (-) We have an overall excellent experience with it.

    Read More...
  • Reviewer Name: Kunal R.
    Position: Manager
    Has used product for: Free Trial
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Engage with Customers

    Date: Jun 29 2020
    Summary

    WebEngage is a wonderful company with a customer engagement platform. I use WebEngage to send SMS and email for my marketing campaign. My favorite feature about this tool is you can send a personalized message to the user.

    Positive

    WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign.

    Negative

    Reports are not very informative and it lacks many data information.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operation manager
    Has used product for: Free Trial
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    WebEngage, excellent customer service

    Updated: Aug 06 2020
    Summary

    To manage customer conversation WebEngage is a very productive platform. It provides me with a great communication platform to engage with the customer using its communication features.

    Positive

    Intuitive SMS and email conversation platform to engage with customers.
    Reports are very insightful.
    Great email personalization feature.

    Negative

    I never encountered any problem with this platform.

    Read More...
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