Kochava
Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.
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OpenDQ
OpenDQ offers an enterprise solution for data quality, master data management, and governance at no cost. Its modular architecture allows it to adapt and expand according to the specific needs of your organization's data management strategies.
By leveraging a framework powered by machine learning and artificial intelligence, OpenDQ ensures the reliability of your data.
The platform encompasses a wide range of features, including:
- Thorough Data Quality Assurance
- Advanced Matching Capabilities
- In-depth Data Profiling
- Standardization for Data and Addresses
- Master Data Management Solutions
- A Comprehensive 360-Degree View of Customer Information
- Robust Data Governance
- An Extensive Business Glossary
- Effective Meta Data Management
This makes OpenDQ a versatile choice for enterprises striving to enhance their data handling processes.
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Beambox
An effective method to provide guest WiFi while enhancing customer loyalty is through an integrated WiFi marketing platform that not only connects but also engages and retains a larger customer base. This system allows for a seamless WiFi experience that encourages guests to return, featuring a password-free login for quick access while also remembering users for their future visits. Additionally, you can showcase your promotions and align with your brand's identity to enhance the overall experience. It ensures compliance with GDPR regulations, thereby safeguarding your business legally. Customization options for your WiFi's appearance are available, which can help increase your social media following. You will also gain access to valuable marketing insights from guests utilizing your WiFi, enabling you to track daily traffic patterns and identify peak usage times. Furthermore, you can easily gather and export marketing lists while visualizing key metrics to understand traffic trends throughout the busiest days, weeks, and months of operation. This comprehensive approach not only fosters customer loyalty but also provides actionable data to improve your marketing strategies.
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Social WiFi
Social WiFi serves as a powerful engagement and communication platform that empowers offline enterprises by providing them with an advantage in the digital realm.
Establishments like hotels, restaurants, bars, and retail shops often struggle to effectively identify their clientele and maintain communication after their customers have departed, which is crucial for encouraging repeat visits.
In contrast, e-commerce platforms benefit from extensive customer data and insights, allowing them to run targeted advertising campaigns and entice shoppers back to their site for additional purchases.
By utilizing Social WiFi technology, brick-and-mortar businesses can harness similar capabilities to foster customer loyalty, boost spending, and generate online referrals.
With a presence in more than 60 countries, Social WiFi has garnered the trust of numerous leading brands and telecommunications companies worldwide, solidifying its reputation as a reliable partner in enhancing customer engagement.
This innovative approach not only bridges the gap between the physical and digital marketplaces but also enables these businesses to thrive in an increasingly competitive environment.
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