What is Wipro Promax?

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

Screenshots and Video

Company Facts

Company Name:
Wipro
Company Location:
United States
Company Website:
www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Details

Deployment
SaaS

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Wipro Promax Categories and Features

Trade Promotion Management Software

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management