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What is Zoho Campaigns?

Zoho Campaigns serves as an email marketing automation platform, catering to businesses of all sizes and is part of the broader suite offered by Zoho. This tool empowers users to design, distribute, and analyze email campaigns, while also facilitating collaboration on reports with team members and managing contacts from anywhere. With the convenience of a mobile application, Zoho Campaigns streamlines the email marketing process, making it more effective and accessible. Incorporating Zoho Campaigns into your business strategy enables you to actively engage with your audience, foster enduring relationships with your contacts, and strengthen your brand's presence in the market.

The platform also features a forever-free plan, allowing you to send up to 6000 emails each month to a maximum of 2000 contacts, while additional pricing tiers include Standard, Professional, and Pay-as-you-go options, which can be billed monthly or annually. Among the various functionalities offered are contact management, topic management, A/B testing, automation features, eCommerce email marketing capabilities, and integration with over 50 in-house and third-party applications, all designed to facilitate smooth and effective email marketing for your brand. This comprehensive suite of tools ensures that businesses can tailor their marketing efforts to meet specific objectives and audiences.

Pricing

Price Starts At:
$4.00/month
Price Overview:
Pricing is based on the number of contacts and features. Zoho Campaigns offers monthly and yearly subscriptions for all the plans.
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Zoho
Date Founded:
1996
Company Location:
India
Company Website:
www.zoho.com/campaigns/
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Chinese (Simplified)
Danish
Dutch
English
French
German
Hindi
Hungarian
Indonesian
Italian
Japanese
Korean
Polish
Portuguese
Russian
Spanish
Thai
Turkish
Vietnamese
View All

Zoho Campaigns Categories and Features

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
  • Reviewer Name: A Verified Reviewer
    Position: Senior lead Product Marketing
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Very good platform for email marketing

    Date: Sep 11 2024
    Summary

    My overall experience so far has been very good with Zoho Campaigns. The importing of contact emails and the ability to white label are very good with Zoho Campaigns.

    Positive

    Zoho Campaigns has a lot of inbuilt email templates available which makes my work very simple. Also, the reports and analytics are very much detailed and help us get a lot of useful insights.

    Negative

    I do not have any major dislike or discomfort with this product.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent product for email marketing

    Date: Nov 03 2022
    Summary

    With lesser head counts Zoho Campaigns gave us the ability to run many effective campaigns using its automatic marketing option. Also, it can enable an auto-responder whenever a new user subscribes.

    Positive

    Zoho Campaigns is an easy to implement platform. It has tons of pre-saved templates to customize email layouts. Its dashboard is clean and simple. The campaign reports are highly informative and give a better story about the current campaign.

    Negative

    Sometimes we face email delivery issues. When we send personalized emails.

    Read More...
  • Reviewer Name: Jason R.
    Position: EVP
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy marketing automation with easy to use templates.

    Date: Jan 25 2022
    Summary

    Overall Zoho Campaigns is easy to use and fits within our budget. I like the templates which help keep your resources and time to a minimum.

    Positive

    There are plenty of templates to choose from to send out emails to our customers.
    The drag and drop editor is simple to use and is easy to reach customers quickly.

    Negative

    There are too many tools and options that sometimes the basic email setup can get lost. Sometimes it can be confusing to compare what will work best when sending out an email campaign.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Data analyst
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing Email Marketing platform

    Date: Aug 29 2020
    Summary

    It's an amazing email marketing platform. Overall I use Zoho Campaign for my business marketing to build a campaign. It provides a wonderful email delivery process. The users can easily modify. I recommend this tool if you are searching for an easy and custom marketing platform.

    Positive

    It provides great modification in its email UI and campaign structure. You can easily send emails at a time to multi subscribers. Zoho CRM integration is wonderful.

    Negative

    Overall it's an amazing email marketing platform.
    No cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: IT Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Powerful tool by Zoho

    Date: Oct 26 2020
    Summary

    Zoho Campaigns offers broad functions that let you start multi-type campaigns including segmentation and user interest campaigns. The best thing I liked about Zoho Campaigns is you can integrate with Zoho CRM to make every campaign productive and engaging.

    Positive

    We can automate the campaign email delivery. Integration with Zoho CRM helps to make the best marketing strategies. Best to drive targeted customer segment campaigns. Easy to manage and engage with users.

    Negative

    Pre designs are not attractive and a bit outdated.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Engineer Director
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Automated Email Marketing Solution

    Updated: Aug 22 2020
    Summary

    It's simply an effortless version of email marketing. I am very impressed with its marketing automation. With this, we can send our scheduled email at a specific time without any effort. Its a great email marketing tool.

    Positive

    Best Marketing automation option from email marketing.
    Robust Reporting. For great analysis.
    Instant email delivery. Goes direct to receivers inbox.
    Bulk emails can be sent at a time.
    Improves brand reputation.

    Negative

    Prebuilt templates are of the old design. You need to customize it manually.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Technical Program Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Highly recommend Zoho Campaigns!!!

    Updated: Nov 07 2020
    Summary

    Overall, Zoho Campaigns is an absolutely great tool for flexible marketing. We loved its automation and detailed targeting method. Great tool, recommend to everyone.

    Positive

    The automation of the Zoho Campaigns made a breeze to manage multiple campaigns. Its interface is streamlined and offers the best marketing visualization. I liked the no code email designer, it's easy and easily flexible. Easily deals with bulk email sending.

    Negative

    Nothing so far, great tool marketing. Recommend.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Customer relations and marketing specialist
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Our favorite email marketing platform

    Date: Nov 16 2020
    Summary

    We are very happy with the Zoho Campaigns email marketing solution. It allows for creating automated and flexible email marketing and management. We had a great experience, will suggest to everyone.

    Positive

    Zoho Campaigns is well known and our favorite platform for business marketing. It offered us great email segmentation, email scheduling, in-depth reports, large list subscriber management, email Ui customizations, and personalized email.

    Negative

    Never encountered any negative issue with this solution.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Consultant
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Campaign manager for email marketing

    Date: Nov 10 2020
    Summary

    My overall experience has been completely positive using the Zoho Campaigns platform. I liked the drag and drop process to customize this solution. Overall, it's an awesome platform for email campaigns.

    Positive

    As a regular user and administrator of Zoho Campaigns, I highly recommend it. It's a simple and reliable marketing platform. The new users can start using it in a short period. It provides full control over the campaign. Also, the drag and drop editor for the email interface is easy.

    Negative

    The schedule or drip marketings were not seamless.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: IT & Research Specialist
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Start using this, it helps to grow business

    Date: Aug 26 2020
    Summary

    We are a very happy customer of Zoho products. Using the Zoho Campaigns we are solving our marketing restrictions and effectiveness of campaigns. It gives us the ability to drive customer and revenue. Zoho Campaigns helps to grow and reach numbers of new users.

    Positive

    You can easily play with its marketing without any restrictions. Zoho Campaigns is an extremely effective marketing spot to start your campaigns. It helps you meet with new users to make them customers.

    Negative

    No dislike about the Zoho Campaigns. I will give 10 out of 10.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mastery in Email marketing

    Date: Nov 03 2020
    Summary

    Zoho Campaigns is a very trustworthy and reliable platform for email marketing. The level of customization and the reports it offers is fantastic. I have a great experience using this platform.

    Positive

    Zoho Campaigns sets up really very fast and gives extra time to focus on campaign and user interests. I liked its customization and mastery to manage bulk users with no hassle. My favorite thing about the Zoho Campaigns is its detailed reports and insights.

    Negative

    Just a few minor things I faced. Overall it's a great tool.

    Read More...
  • Reviewer Name: Anirudh S.
    Position: Operations
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing tools at its best

    Date: Aug 20 2020
    Summary

    Overall its intuitive pre-designed templates helps the user to create the campaign in very less time. The record of the subscribers and open/close details also provided by its system. The newsletter subscription is also very easy. user also create their campaign with its drag and drop feature which is very customization.

    Positive

    Zoho in its campaign module helps us to serve our customers by sending the latest offers vide messages and mails. With its features, we can create, share, send and also track the various marketing campaigns which is very fast and reliable. It's integrations with other marketplace helps in increasing the subscribers.

    Negative

    Sometimes due to restriction of emails by the receiver, the mail can be delivered in spam folder. Multiple campaigns are required to save with different names.

    Read More...
  • Reviewer Name: ANURAG S.
    Position: Marketing Analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Smart Email Marketing

    Date: Jul 04 2020
    Summary

    Zoho Campaigns is a smart email marketing platform with feature packed to cater all your email marketing needs. The best part of Zoho Campaigns is - its very easy to use and set up campaigns. Zoho Campaigns offers all feature to set up email campaigns, manage on the go. It offer subscriber management, which take care of the subscriber list and management, It can be integrated with CRM. Subscriber list can be imported through API, Spreadsheets or even manually entering one by one. You can set up email workflow, which is a logic based Drag and Drop interface which supports all basic logic like IF, AND, OR etc. it supports A/B testing which helps check the conversion through different models.It has Auto-Responder, which supports Triggering emails based on the Contact's predefined activity logic. The analytics section is good enough to track the campaign performance with all key reports.

    Positive

    Zoho Campaigns is an effective email campaign management platform. It help us attain better user engagement with its feature packed software. it offers -
    1. Subscriber Management
    2. Email Workflow
    3. Split Testing
    4. Auto-responder
    5. Powerful analytics

    Negative

    Zoho Campaigns is very effective email marketing solution with clean and easy to use UI. No complaints.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: VP of Sales and Marketing
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A reliable tool for email marketing

    Updated: Oct 07 2020
    Summary

    Zoho Campaigns is specifically made for the email marketing people who continuously want to engage with customers.
    Overall, Zoho Campaigns is an easily understandable and cost-effective email marketing tool.

    Positive

    I am using the Zoho Campaigns as my main marketing tool. I never had any difficulty using this tool even for the first time. The customer support is friendly and very helpful.
    Some pros about this tool is:
    Easy to use platform, very helpful customer service, campaign management, no limit on email sending, reports.

    Negative

    I loved this tool, the only con about this tool is custom templates.

    Read More...
  • Reviewer Name: Kunal R.
    Position: Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Increases user engagement

    Date: Jun 24 2020
    Summary

    Zoho campaign helps my business to expand in multiple platform. I use the Zoho campaign to increase my audience engagement. It's integration with Zoho CRM and Zoho one services makes it's very effective marketing solution.

    Positive

    Zoho campaign helps my business to expand in email and social media platforms. I use the Zoho campaign to increase my audience engagement. It's integration with Zoho CRM and Zoho one services makes it's very effective marketing solution.

    Negative

    It doesn't deliver complete reports and analytics stats. Which is very important for business development.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Zoho Campaign, Trusted marketing platform

    Date: Aug 18 2020
    Summary

    Zoho Campaigns is my favourite and most trusted marketing platform. With Zoho campaign, I can effectively manage my campaign. It enables insightful insights to analyse.

    Positive

    Insightful insights to analyze campaign performance.
    Easy to organise bulk email subscribers.
    Custom layouts and beautiful free email templates.

    Negative

    I never encountered any problem with it.

    Read More...
  • Reviewer Name: Bipin R.
    Position: Program manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A new platform for email marketing

    Updated: Aug 23 2020
    Summary

    Zoho Campaigns is one of the best email marketing tools I used. It has lots of custom template makes email more attractive and informative. It's easy to add and manage customer response.

    Positive

    It gives flexibility in email marketing. Generating a new campaign is very easy and efficient. It makes an easy and automated system to send bulk emails.

    Negative

    Many campaigns email redirects to spam. Now they fix this issue.

    Read More...
  • Reviewer Name: Ramesh S.
    Position: Senior Technical Support
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effortless Email Campaign

    Updated: Jul 15 2020
    Summary

    It's a prominent tool to drive customers and generate more business leads. We are using it for a long time and overall we have a positive experience. It delivers bright stats to study and helps drive more sales.

    Positive

    #1- Pre-built templates give ease to start email marketing.
    #2- Audiences and demographic data give ease to target particular users.
    #3- Instant and bulk email marketing support.

    Negative

    #1- We had an overall positive experience with it.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Director of Sales
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Zoho Campaigns

    Date: Nov 08 2020
    Summary

    The A/B testing campaigns available on Zoho Campaigns makes it easy to determine the design that suits the audience.

    Positive

    The people who have subscribed to our newsletter gas been able to receive emails that get enhanced by Zoho Campaigns, which improves email marketing.

    Negative

    Sometimes the emails sent via Zoho Campaigns falls in spam folder.

    Read More...
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