What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

Pricing

Price Starts At:
mediasmart.io/pricing-plans
Price Overview:
mediasmart.io/pricing-plans

Integrations

Offers API?:
Yes, mediasmart provides an API
All mediasmart Integrations
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Screenshots and Video

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Company Facts

Company Name:
mediasmart mobile (now part of Affle group)
Date Founded:
2005
Company Location:
Singapore
Company Website:
mediasmart.io
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

mediasmart Categories and Features

Mobile Advertising Platform

Demand-Side Platforms (DSP)

CTV & OTT Advertising Platform

Ad Server Software

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

mediasmart Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Marketing lead
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Capabilities are really impressive and gives significant scale

    Date: Mar 30 2021
    Summary

    4.5/5

    Our major media spends have moved from other platform to here once we realized the true potential of omnichannel audiences and cross screen advertising.

    Positive

    1. Household sync - CTV + mobile
    2. Transparency - love it how simple and easy and transparent the platform is
    3. We just signed up and started campaigns

    Proximity Marketing is something that we yet have to try.

    Negative

    Access to knowledge base was tricky and then once we got an AM support, all of it became very easy.

    Read More...
  • Reviewer Name: Amitabh K.
    Position: Co-Founder
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent supply & easy / transparent dashboard

    Date: Mar 25 2021
    Summary

    Its been a great addition for our agency, helped us save great margins and scale our brand business massively over last 3-4 months.

    Positive

    - Convenience of us & at par excellence on inventories accessible
    - Offline/ Online audience access
    - CTV & HH sync - new age tech - very easy to use
    - Location targeting and dashboard

    And a very friendly team which educates you and handholds as well on onboarding.

    Negative

    - Lack of YT inventory.
    While there are not many cons in our recent usage of this platform , i believe non presence of youtube makes it differ from DV360.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Cofounder
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great functionality and support

    Date: Mar 26 2021
    Summary

    I am quite impressed with their detailed documentation and prompt support. Overall easy UI vs. other DSPs and helps me do a lot more type of campaigns. Configuring proximity campaigns and optimising them is super easy. I liked the incrementality features they showed me though I didn't get to use them as many times

    Positive

    1. The DSP supports multi use cases and it helped me create brand, performance and CTV campaigns.
    2. I like their proximity and location audience features.
    3. Their AM was super supportive and helpful to train me and help me get started.

    Negative

    None for an agency like us. I feel performance advertisers with stringent KPIs will need to a lot of active optimisations to make this to work for them well.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Assistant Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good DSP

    Date: Mar 30 2021
    Summary

    Overall good experience.. happy with the ease of use and the transparency the platform offers. Would recommend.

    Positive

    1. Easy to use
    2. Good supply
    3. Transparent
    4. CTV with household sync is a great tool to reach out to incremental audience.

    Negative

    It's a good tool, no doubt. Does it stand out among others in the market.. not too sure.

    Read More...
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