List of the Top 14 AB Testing Software for Mixpanel in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions. This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages. In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag. By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.

Enhance your website's functionality and elevate user personalization through a powerful Conversion Optimization and Personalization Platform. By monitoring key metrics, you can uncover valuable insights into your visitors' online interactions and craft a customized experience that boosts conversion rates. If you are looking to pinpoint effective strategies, grasp visitor motivations, or transform traffic into devoted customers, PageSense offers all the essential tools at your disposal. Engage in a continual cycle of testing, learning, optimizing, and refining your strategies for ongoing enhancement. Still weighing the importance of content placement? Perform A/B tests to discover what truly resonates with your audience. Experiment with variations in page layouts, design elements, imagery, text, and color schemes to identify the ideal match for your goals. Seamlessly integrate with various Zoho and third-party applications to enhance your workflows. Gain a comprehensive overview of your website analytics that allows for more intelligent marketing strategies. Start harnessing data to make well-informed business decisions that lead to success. With these insights at your fingertips, you will be empowered to adapt and excel in an ever-evolving digital environment, ensuring your business remains competitive and relevant. As you continue this journey, remember that the right tools can make all the difference in achieving your objectives.

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

Evolv AI is a platform designed for automated design thinking that comprehends your experimentation objectives, assists you in making informed choices regarding experimentation, and consistently adapts based on the results of those choices. This innovative approach ensures that the learning process is ongoing, refining strategies with each iteration.

Your website sees a high volume of daily visitors, yet only a limited number actively interact with your products or services. Despite the evolution of technology, the importance of social proof in cultivating trust remains crucial. Wiser Notify offers an uncomplicated and effective method for instilling confidence in what you present to your audience. With the goal of amplifying sales through powerful marketing tactics for successful e-commerce businesses, Wiser Notify harnesses consumer psychology principles to deliver digital solutions. By concentrating on social proof and FOMO (fear of missing out) marketing techniques, Wiser Notify attracts potential buyers and enhances your authority. Showcasing recent activities like sales, sign-ups, and subscriptions can help build trust and boost your website's visibility, ultimately paving the way for increased business success. These methods not only elevate sales figures but also contribute to a more interactive and enjoyable user experience, fostering a loyal customer base. Implementing such strategies can make a significant difference in how your brand is perceived in the competitive online marketplace.

Convertize is a powerful A/B testing and conversion optimization platform designed to enhance your conversion rates effectively. With its user-friendly interface, you can modify content, conduct A/B tests to identify the best-performing variations, and incorporate impactful new features effortlessly. The SmartEditor™ by Convertize empowers you to generate multiple variants of your web pages and A/B test elements such as text, images, and buttons without needing coding knowledge. Additionally, you can set specific objectives by monitoring button clicks and URLs, which allows you to focus on what matters most for your business's success. Tools like Autopilot™ and the Hybrid Statistics Engine™ deliver prompt and dependable results, enabling you to dedicate more time to refining your content. Moreover, SmartPlugins™ enhance your site by introducing geolocation features, persuasive notifications, and dynamic text customization. Convertize ensures seamless integration with your current tools, making it simple to A/B-test content on WordPress, boost conversion rates on Shopify, and optimize Wix websites, all in just a few clicks. This streamlined approach not only saves you time but also maximizes your online potential.

Enhance your website's effectiveness to maximize customer satisfaction and achieve a high return on investment through meaningful A/B testing that genuinely propels your business forward. Our innovative tool addresses numerous challenges found in other platforms, enabling you to concentrate on refining your optimization approach. Convert's solution stands out as the sole enterprise option that, by default, refrains from storing personal data, utilizing first-party cookies to ensure precise visitor tracking. We're committed to assisting you in this journey. Research from ConversionXL indicates that we offer the quickest testing tool available, effectively eliminating the blink that can distort outcomes and tarnish your credibility. There's no need for delays anymore; our team comprises knowledgeable experts who are intimately familiar with the tool, value your time, and are dedicated to ensuring your satisfaction. Many of our plans come with unlimited domains, tests, and projects, along with advanced options for developers and exceptional training resources. You can explore our service and put your ideas to the test if you can envision it! Additionally, our dedicated support team is always ready to provide assistance whenever needed, ensuring that you can navigate the optimization landscape with confidence.

Split's Feature Data Platform™ empowers you to operate swiftly while maintaining stability. You can establish feature flags and deploy them securely into production environments. This allows you to manage visibility for various features based on user segments and timing. By linking each flag to contextual data, you can assess whether the features you deploy enhance user experience or lead to negative outcomes, enabling prompt decision-making. Additionally, you can conduct feature experiments, like A/B testing, without hindering your workflow. Split is committed to feature management, offering expert support, online courses for continuous learning, and fostering a developer-centric culture that prioritizes customer needs. By utilizing Split, you can enhance productivity, minimize mean time to recovery (MTTR), and energize your development team without causing burnout. Consider signing up for a free account, arranging a demonstration for deeper insights, or reaching out to us with any inquiries you may have. Your journey towards streamlined feature management can start today.

OptimalUX is a cutting-edge platform that facilitates seamless SEO adjustments and A/B testing with ease of integration. It allows users to swiftly address SEO challenges, refresh content, and enhance user experiences in real-time. Featuring sophisticated rendering capabilities, it guarantees flicker-free testing, accurate personalization, and immediate segmentation. Designed for user-friendliness, OptimalUX permits direct changes to templates, images, and links without the need for complicated coding. Users can expect smooth implementation, rapid iterations, and improved performance without encountering redirects or blank pages. Whether optimizing SEO, modifying layouts, or testing new functionalities, OptimalUX simplifies the entire process for optimal results. Elevate your search engine rankings, increase user engagement, and perfect your user experience—all through this one versatile tool. Sign up for free and enjoy a pay-as-you-go model for flexibility.

Constantly Testing, Constantly Converting. Effortlessly design and execute tests aimed at boosting sales, minimizing cart abandonment, or crafting digital experiences that yield conversions without needing IT support. You have the freedom to shape your experiences precisely as you envision them without any coding. For over a decade, VWO Editor has been a reliable tool for countless conversion rate optimization specialists and growth strategists, enabling them to create and test experiences for millions of users. You can swiftly alter headlines, calls-to-action, and images on any webpage. Modify existing pages or develop multiple iterations of the same page with ease. Additionally, you have the capability to make stylistic adjustments, such as altering the background color, font styles, or borders. With drag-and-drop features, you can rearrange elements to prioritize forms or offers at the top of the page. The unlimited undo option allows for easy correction of any errors. Furthermore, you gain access to an extensive library of widgets designed for testing purposes, enhancing your capability to optimize user engagement effectively. With these tools at your disposal, transforming your digital presence becomes an intuitive and streamlined process.

Apptimize serves as a powerful innovation engine that facilitates cutting-edge experimentation and effective management of feature releases. It empowers businesses to craft outstanding user experiences across various digital platforms, such as mobile, hybrid, OTT, and web. As organizations increasingly develop mobile applications to maintain a seamless omnichannel presence, Apptimize provides the tools necessary to test and refine these applications, helping them meet and surpass their objectives. Notable clients like HotelTonight, Glassdoor, A&E, and Stash leverage this platform to connect with over 2 billion users globally, showcasing its extensive reach and impact in the industry. This comprehensive approach ensures that companies can continuously adapt to changing user needs and preferences.

Enhancing customer experience is made seamless with our comprehensive A/B testing, full-stack, and personalization platform, which empowers marketers, product teams, developers, and designers to elevate engagement and boost conversion rates. This solution offers user-friendly A/B testing and personalization tools suitable for any team, consolidating all your testing and full-stack personalization requirements into one platform. With robust security features that comply with HIPAA, CCPA, and GDPR, teams can harness data securely. You can conduct tests on copy, design, and entire pages across various channels and devices without compromising performance, accommodating an infinite number of variations. While developers are certainly welcome, they are not a prerequisite for utilizing our platform. You can confidently implement new features, and updates to your mobile applications can be executed instantly. Additionally, experiments can be conducted in real time throughout your entire technology stack, ensuring that every visitor enjoys a tailored experience. Leveraging AI, you can provide relevant messaging and product recommendations to each customer based on the Kameleoon Conversion Score, creating a truly personalized journey for every individual. With these capabilities, businesses can significantly enhance their customer interaction and satisfaction.