What is Flagsmith?

Flagsmith helps product and engineering teams launch new features safely — and roll them back instantly if something goes wrong — without waiting on a full deployment cycle. It's an open-source feature management platform available as a hosted service, a private cloud deployment, or a fully on-premise install.

Software Development Businesses use Flagsmith to:

Control feature releases with gradual rollouts and immediate rollback
Adjust settings and configuration live, cutting down on engineering deployment cycles
Test new ideas with A/B and multivariate experiments targeted at specific customer segments
Gather early feedback through structured beta programs before a full launch
Keep multiple teams and projects organized with role-based permissions
Plug into existing business tools through built-in integrations
Automate flag management with an AI-ready CLI and MCP support

Whether you're a startup shipping fast or an enterprise managing complex rollouts, Flagsmith gives your team the control to release with confidence.

Pricing

Price Starts At:
$45/month
Price Overview:
Up to 50,000 Requests Per Month*
1 Team Member
Unlimited Feature Flags
Unlimited Environments
Unlimited Identities and Segments
API Access
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Flagsmith provides an API

Screenshots and Video

Company Facts

Company Name:
Flagsmith
Date Founded:
2018
Company Location:
United Kingdom
Company Website:
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Product Details

Deployment
SaaS
Windows
Linux
On-Prem
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Nonprofit
Startup
Supported Languages
English

Flagsmith Categories and Features

Feature Management Software

Implement a feature flag to encapsulate a new functionality, push the code live, and determine the visibility later. This flag can maintain varying states across different environments, allowing for behavior adjustments in production without the need for redeployment. The targeting options encompass boolean flags, multivariate flags, remote configuration settings, user identities with attributes, segments formed by rules based on those attributes, and percentage-based rollouts for canary deployments. For flag evaluation, Flagsmith provides server-side SDKs that can operate in a local evaluation mode, resolving flags internally without requiring network calls for each check. The Edge API delivers client and mobile SDK support from the closest geographical location. Additionally, offline mode is available for environments lacking outbound connectivity. There are over 15 open-source SDKs available, including options for TypeScript, Python, Java, C#, Go, Ruby, PHP, Swift, Kotlin, and Flutter. Governance capabilities feature audit trails, role-based access management, change requests with approval workflows, scheduled updates, SAML SSO integration, and SCIM provisioning. Automation can be achieved through the REST API, Terraform, and more.

A/B Testing
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

DevOps Software

Dashboard
Release Management

Continuous Delivery Software

Continuous Deployment
Continuous Integration
Feature Toggles / Feature Flags

Configuration Management Software

Access Control / Permissions

AB Testing Software

Flagsmith serves as your experimentation's bucketing solution while keeping your analytics infrastructure intact. With the ability to create multivariate flags and assign variants based on percentage distributions, Flagsmith ensures that traffic is allocated in a predictable manner. Each user is consistently assigned the same variant during evaluations until you decide to adjust the weights. You can use segments to limit tests to specific user groups, such as certain plan tiers, geographic locations, or beta testing groups. This same feature can also facilitate beta programs to gather initial user feedback. Importantly, Flagsmith does not track events or determine statistical significance. Instead, simply relay the variant name to your existing analytics platform. Flagsmith seamlessly integrates with tools like Amplitude, Mixpanel, Segment, Heap, and Rudderstack, or you can route data to your custom pipeline via webhooks. This approach allows you to maintain a single source of truth for your metrics. Whether you utilize our cloud solution, your private cloud, or an on-premise setup, Flagsmith operates consistently across all environments.

Audience Targeting
Campaign Segmentation
Landing Pages / Web Forms
Multivariate Testing
Split Testing

Flagsmith Customer Reviews

Write a Review
  • Reviewer Name: Jean-François C.
    Position: Software Developer | Team Lead
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    An incredible alternative to Launch Darkly

    Date: Jul 20 2021
    Summary

    We have started using this software at the very beginning. I was looking for a cheaper alternative to Launch Darkly, and if possible an Open Source one. I find both with Flagsmith.

    I tried to install on our own server the back-end and front-end but without success. Then, I tried the hosted version (called Bullet Train at the time). It was so easy, so cheap and so awesome, we subscribe instantly.

    Since we were early adopters, there was still a couple of bugs but developers were easy to join and VERY quick to fix them.

    There was a ton of feature added every month and was always excited when I received an email with the new features. It's been at least 2 years since we use this product and we can't live without it.

    Positive

    * Cheap compared to other solutions
    * Very good support
    * Quick to fix bugs
    * Nice interfaces
    * Tons of options to do almost anything with feature flags and remote configurations

    Negative

    * Not used by a majority of people yet so small community
    * The Open Source options is hard to install

    Read More...
  • Reviewer Name: David T.
    Position: CTO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Feature Flags as a Service

    Date: Jul 13 2021
    Summary

    Setting up the solution was very easy. We wrap almost every feature in a feature toggle, which makes deployment less risky since we can turn a feature off if we notice some side effects. Further we can also do some tests *on production* by exposing a feature to only some specific users!
    Finally, their support is really amazing.

    Positive

    Easy to implement in code.
    Easy to use for product team.
    Inexpensive.
    Multiple projects and for each, multiple environments (e.g. Staging, Development, Production).
    End user segmentation into groups.
    Excellent support.

    Negative

    I have yet to find something that needs to change in their solution. Note that some things are very hard to wrap in a feature toggle. For example DB schema changes which are not backwards compatible. This is not a problem specific to FlagSmith but rather a generic problem with these types of solutions.

    Read More...
  • Reviewer Name: Alejandro G.
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Open Source Feature Manager

    Date: Jul 07 2021
    Summary

    Overall, our team is happy with Flagsmith. We have account managers managing features, while we have engineers creating/deprecating features. We even have designers create A/B testing experiments. It's a great piece of software and has great UX for anyone. Flagsmith is an inexpensive solution and even free if you self host it. Support and feedback has been great and the team is open to suggestions.

    Positive

    UI is clean and easy to use.
    Extensive SDKs with support for various languages.
    A/B Testing and throttling.
    REST API support.
    Webhooks support to trigger actions on toggle.

    Negative

    Self Hosted setup is tricky to get right.
    No metrics graphs.
    Permissions are a bit clunky.

    Read More...
  • Reviewer Name: Asif A.
    Position: DevOps Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Affordable Feature Manager.

    Date: Jul 24 2021
    Summary

    Installing and setting up is easy and straightforward. It supports rest API and that makes the task a lot easier.

    Positive

    1. It is straightforward to use and helps tremendously in releasing features.
    2. The UI and UX of the software is well-designed and implemented.
    3. The management of features is easy and does not consume a lot of time.
    4. It comes with an affordable price tag.

    Negative

    It is not widely used and because of that, there is no strong community support available for this software.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Principal Engineer
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The perfect tool

    Date: Jul 12 2021
    Summary

    Overall, I'm kind of upset with myself for not finding Flagsmith earlier. As a startup that is just starting to get into feature flags, etc., It was incredibly easy and cost effective to go with Flagsmith. Definitely would recommend!

    Positive

    Easy to set up, easy to implement, easy to manage. I've used several feature flag tools both free and premium. Flagsmith is the easiest to use and the most robust, especially in their entry-level tiers. It was an easy decision!

    Negative

    I think it would be nice if we could send JSON objects instead of a string. For us, we could benefit from sending a more complex object as the value property. That being said, we were able to overcome the issue by parsing the string within our app. Honestly, it's just a minor, minor inconvenience for an otherwise great platform.

    Read More...
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