List of the Top 25 Account Based Marketing Software for Marketo in 2025

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

DealSignal provides current, trustworthy, and validated B2B data aimed at improving the productivity and effectiveness of sales and marketing teams. The platform enables precise identification of target buyers, customization of communications, and enhancement of conversion rates, granting access to an extensive network of over 600 million global businesses and contacts, along with more than 100 data points. These data points encompass detailed profiles for accounts and contacts, verified email addresses, corporate and direct phone numbers, social media profiles, and mailing addresses, all boasting an impressive accuracy rate exceeding 97% with a comprehensive data guarantee. By refining lead scoring and routing processes, accelerating sales follow-up times, and personalizing interactions, organizations can achieve significantly better conversion results. The cornerstone of improved sales and marketing performance lies in high-quality data. Moreover, DealSignal automates the processes of refreshing, enriching, and revalidating data on a predetermined schedule, thus removing the inefficiencies tied to manual research. You can compile focused lists of key decision-makers that facilitate effective multi-channel marketing campaigns, ultimately leading to increased conversion rates and faster pipeline development. In an ever-evolving competitive environment, harnessing precise data is vital for ongoing growth and achievement, ensuring that businesses stay ahead of the curve. Such strategic utilization of data not only fosters immediate results but also cultivates long-term relationships and opportunities.

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Opensense revolutionizes the way emails are utilized, enabling sales, marketing, and IT departments to leverage employee communications for brand enhancement and pipeline protection. This comprehensive solution operates seamlessly within a single platform, ensuring compatibility with all leading email services, such as Microsoft 365 and Google Workspace. Furthermore, it integrates effortlessly with prominent CRM and marketing automation systems like HubSpot, Adobe Marketo, Pardot, Eloqua, Microsoft Dynamics, and Salesforce. Companies including Salesforce, Adobe, and Outreach.io utilize Opensense's email signatures to effectively promote various content, events, and targeted Account-Based Marketing (ABM) initiatives, thereby maximizing their outreach and engagement strategies. By facilitating these integrations, Opensense empowers businesses to streamline their marketing efforts and achieve greater results.

LeadsBridge is an innovative iPaaS platform designed to help businesses enhance their omnichannel strategies by effectively orchestrating their data. As a comprehensive solution for integration needs, LeadsBridge works to connect various advertising platforms and sales funnels, offering customized integrations tailored to meet specific business requirements. Organizations aiming to optimize their advertising efforts through the unification of their marketing technology stack with platforms like Facebook & Instagram Ads, Google Ads, and LinkedIn Ads will greatly benefit from what LeadsBridge has to offer. Currently, the platform boasts over 370 integrations, enabling users to link their preferred software with their advertising channels and effortlessly sync data for efficient marketing workflows. Key features of LeadsBridge encompass: - Lead Synchronization - Targeted Audience Management - Online to Offline Tracking Capabilities - Cross-Platform Integration - eCommerce Data Synchronization - Customized Integration Solutions With its robust capabilities, LeadsBridge stands out as an essential tool for businesses looking to elevate their marketing performance through seamless data connectivity.

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Qualified stands out as the leading platform for pipeline generation tailored specifically for revenue teams utilizing Salesforce. Through its Pipeline Cloud, Qualified empowers top B2B enterprises such as Autodesk, GE Healthcare, and VMWare to leverage their most valuable asset — their website — by pinpointing key visitors, recognizing buying signals, crafting effective sales and marketing strategies, and initiating immediate sales dialogues. With the innovative Xforce platform at its core, Qualified is expertly crafted for Sales Cloud users, facilitating quicker pipeline generation. In terms of engagement, Qualified Conversations offers a dynamic B2B conversational sales and marketing tool that enables sales teams to convert valuable website visitors into immediate pipeline opportunities, all while bypassing traditional form fills and qualifying leads via real-time voice, video, and chat interactions. On the other hand, Qualified Signals serves as an account-based buyer intent mechanism that boosts pipeline creation by detecting interest and intent among buyers, allowing sales and marketing teams to compile targeted account lists centered around high intent. This enables them to connect with the right prospects at optimal times and tailor their approaches through various sales engagement, marketing initiatives, and direct conversations. Additionally, Piper acts as an AI-driven Sales Development Representative (SDR) focused on automating the generation of inbound pipelines, further streamlining the processes for sales teams. This combination of tools equips businesses with the necessary resources to enhance their sales strategies efficiently.

Presenting Albacross's Revenue Acceleration Platform, an innovative solution crafted to help you seize demand from businesses and quickly boost your revenue streams. This platform empowers you to recognize anonymous visitors on your site and engage with organizations that demonstrate a high intent to purchase but haven't finalized a conversion. By smoothly incorporating Albacross into your existing systems, you can conserve precious time and improve operational effectiveness. Our self-service account-based marketing capabilities allow you to pinpoint specific businesses with customized advertisements, effectively connecting with key decision-makers. You are able to search for potential leads using parameters like industry, annual revenue, and geographical location while also utilizing our array of complimentary tools to identify and filter high-value leads. Set your daily budget and specify the duration of your campaigns to display your striking banner ads, accommodating formats such as JPG, PNG, and HTML5. Create captivating campaigns that not only attract attention but also drive conversions, minimizing the time allocated to prospecting and enabling you to concentrate on engaged buyers. In addition, our platform supports your success team in improving customer retention and upselling existing clients, which ultimately leads to enhanced overall business expansion and prosperity. By leveraging these resources, you can transform your approach to revenue generation and foster sustainable growth in your organization.

Elevate the experiences of B2B buyers by creating intelligent and seamless content interactions that not only engage them but also enhance marketing initiatives and empower sales teams effectively. Conventional marketing tactics frequently fail to align with the expectations of both brands and buyers, a challenge that has intensified due to the pandemic, which has resulted in an increase in content consumption and a tendency toward consumer-like behaviors in professional settings. To optimize the return on every costly click, it is imperative to deliver your audience relevant and timely information. Focus your sales and marketing efforts on the platforms where your audience is most engaged, ensuring your resources are utilized efficiently. By utilizing AI technology, reduce obstacles and design real-time content journeys that guide buyers smoothly through their experience. Furthermore, integrate micro-personalized content paths that cater to the individual consumption habits of your audience, guaranteeing that every interaction remains pertinent and captivating. This proactive approach not only cultivates stronger connections but also enhances engagement throughout the entire buyer's journey, ultimately leading to improved outcomes. Investing in these strategies can significantly transform the way brands communicate and connect with their buyers, fostering long-term relationships.

LeadSift, a provider of intent data for B2B companies, assists businesses in pinpointing and prioritizing the prospects and accounts they should focus on. By leveraging millions of unstructured public web data points, we identify individuals who show increased interest in competing and relevant topics. After recognizing a potential signal, we employ an intricate mapping technique to uncover the identities of these prospects and analyze their work environments for relevance. Ultimately, this process yields contacts who have been actively exploring a particular company or subject matter. The insights generated by LeadSift enable organizations to enhance their advertising expenditures, marketing nurturing initiatives, and sales outreach strategies effectively. With our data-driven approach, businesses can make more informed decisions and improve their overall engagement with potential clients.

DailyStory is a comprehensive digital marketing automation solution that consolidates all essential tools required for crafting, overseeing, automating, and evaluating effective digital marketing campaigns, making it user-friendly and straightforward. Features include: * Audience segmentation * Personalization of audience interactions * Email marketing capabilities * SMS and text message marketing * Push notification marketing * Customizable landing pages * Visitor tracking and notifications * Engaging popups * Seamless integration of forms and websites * In-depth reporting and analytics ... and much more! Additionally, DailyStory offers integration with a variety of popular platforms such as Salesforce, Telligent Community, and MINDBODY, while also providing Zapier support for connecting with nearly any software platform, enhancing its versatility. This makes DailyStory a go-to choice for marketers looking to streamline their digital marketing efforts efficiently.

Kwanzoo offers innovative AI-driven Go-to-Market (GTM) automation solutions designed to engage ten times more high-intent buyers, ultimately enhancing your sales pipeline. Our distinctive AI GTM technology, paired with the GTM On-Demand service, compiles all pertinent buying signals—at both the individual and account levels—and provides a continuous, automated, and personalized messaging sequence for each prospect via emails, LinkedIn, and phone calls. Consequently, our clients experience increased SDR efficiency, reduced sales expenses, and elevated revenue growth. Moreover, Kwanzoo's AI GTM technology identifies and clarifies site traffic within the USA, generating warm leads complete with essential contact details such as work and personal emails, LinkedIn profiles, and mobile numbers. It also pinpoints individual buyers in the USA who are currently researching products and solutions akin to yours, ensuring that you connect with prospects when they are most interested. Additionally, its Account Intelligence features monitor all buyers from worldwide companies—covering all geographic locations—interacting on any website, enabling sales teams to effectively engage with high-intent prospects through targeted outreach efforts across various channels. This comprehensive approach ensures that businesses can maximize their chances of conversion and drive sustainable growth.

Aptivio's Buyer Intent AI platform represents the next generation of sales innovation. By harnessing the power of artificial intelligence, we transform traditional, ineffective sales pipeline development techniques into more effective strategies through opportunity identification, tailored customer interactions, cohesive sales and marketing efforts, and immediate actionable insights that are available at each phase of the buyer's journey, ultimately leading to improved revenue results. This revolutionary approach not only streamlines processes but also empowers sales teams to engage with potential buyers more effectively.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

By adopting our API-first approach, you gain access to intuitive and contemporary APIs that allow you to leverage significant business data in just minutes. Take advantage of our cutting-edge real-time automation engine to seamlessly integrate enrichment data into your processes. Identify businesses that browse your website for Account-Based Marketing, even if they don’t fill out any forms. Our Real-time Intel utilizes machine learning and natural language processing to scrutinize IP addresses, revealing which companies are visiting your site. This efficiency reduces the time spent on generating interest, enabling you to concentrate on nurturing leads that are already engaged with your brand. Discover which pages are drawing attention, empowering your team to tailor their outreach and presentations to align with a prospect's unique interests. You can also mark specific pages as high-intent, ensuring they receive the focus they deserve. Instant alerts can be sent through your chosen communication method, like email or Slack, when a potential lead shows significant interest. This feature allows your sales representatives to quickly reach out to the right prospects, greatly increasing engagement chances and boosting conversion rates. The strategic insights gained from this process can transform your marketing efforts and lead management practices significantly.

Having all the essential resources readily available greatly accelerates your productivity. SMARTe provides accurate email addresses and phone numbers, along with effortless integrations and a vast international presence. We have completed the necessary research for you, enabling quick access to the contact details you need, so you can incorporate them into your CRM in a matter of moments and kickstart your outreach. This results in heightened efficiency and a decrease in frustration levels. In the North American market, 70% of mobile numbers are easily obtainable, while regions like EMEA, APAC, and LATAM boast a 50% availability, simplifying the cold-calling process immensely. By avoiding gatekeepers and IVR systems, you can initiate conversations via text messages, which helps foster deeper interactions and cuts down on dialing time. You can construct precise lists using advanced criteria such as company size, revenue, and SIC, while enjoying the advantage of accurate contact data, including emails, to effectively qualify and connect with your ideal prospects. Amplify your outreach initiatives by harnessing highly precise and globally compliant information. Employ our advanced filters to create focused prospect lists that allow you to swiftly find reliable and actionable data. You can reveal contact and company information in just a few clicks without needing to leave your current browser tab, keeping you concentrated on meeting your sales objectives. This streamlined methodology not only boosts productivity but also equips you with the tools necessary to achieve your targets with greater success. Additionally, the ability to quickly adapt your approach based on real-time insights ensures that you remain competitive in a dynamic market landscape.

Turtl stands out as the pioneering Revenue Content™ Platform designed to bridge the divide between content creation and revenue generation. When relying on PDFs for any stage of your marketing efforts, the gap between your content and revenue can become significantly pronounced. This reliance often results in low engagement levels, a lack of meaningful data, and insights that are difficult to uncover; without opting for a PDF alternative, you may struggle to find a definitive strategy for bridging this revenue gap. With a single document format that boasts endless possibilities, Turtl supports everything from engaging hero content and compelling customer case studies to persuasive sales decks and comprehensive product guides. It empowers you to transform potential leads into valuable opportunities and loyal customers into enthusiastic advocates. By leveraging Turtl, you can enhance your ability to attract, engage, and convert your target audience throughout every phase of their buyer journey, ensuring that your content not only resonates but also drives significant revenue growth.

RollWorks offers tools to enhance your revenue, catering to both newcomers and those looking to expand. Their account-based marketing strategies ensure that your message reaches the ideal audience through the most effective channels and precisely when it matters most. Regardless of your objectives, you can convert your target accounts into valuable business prospects or foster growth within existing relationships. This approach serves as a solid base for your marketing initiatives. Start by pinpointing your perfect customer profile and the accounts you want to pursue. Next, identify essential contacts within those organizations. Launch impactful campaigns across various channels to engage your ideal customer profile, target accounts, and key decision-makers through ads and automation. You'll gain comprehensive insight into your efforts, allowing you to track the success of your account-based marketing at both the account and individual contact levels. Additionally, this ABM planning template deck is not only ready for immediate use but is also endorsed for its quality, ensuring you will impress your colleagues in your upcoming meeting. It has been thoughtfully created for you to easily customize it to fit your specific needs.

Ignite your growth by harnessing the insights offered by technology. Equip your strategy, sales, and growth teams with the critical intelligence they need to accelerate your business's development. Utilize technology intelligence to evaluate global markets, revealing the most lucrative opportunities that can help you gain a competitive advantage. Enhance your ability to identify, qualify, and secure sales by concentrating on prospects that are supported by technology insights. Refine your ideal customer profile, improve engagement, and generate a higher volume of qualified leads by leveraging technology intelligence effectively. Streamline essential business operations by utilizing technology intelligence to its fullest potential. Accurately assess the size of your Total Addressable Market (TAM) to identify valuable prospects and sectors. Study your most successful customers by analyzing their IT expenditures and technology purchasing patterns, leading to a more accurate definition and improvement of your ideal customer profile. Ensure that your account executives focus their efforts on prospects most likely to convert, enhancing their effectiveness. Bring greater precision and clarity to your Account-Based Marketing (ABM) efforts by deliberately targeting the most promising accounts and continuously evaluating and refining your strategy. This comprehensive approach not only amplifies your outreach efforts but also fortifies your presence in the market, ultimately driving sustained growth and success for your organization. By integrating these strategies, you position your business to thrive in a competitive landscape.

Enhanced data quality is essential for establishing strong connections with your clientele. RingLead stands out as the leading platform for achieving optimal data quality in the industry. It offers solutions to clean, safeguard, and enhance your data effectively. Utilizing innovative patented duplicate merging technology, RingLead Cleanse identifies and removes duplicates from your CRM or MAP systems. Additionally, it ensures that your databases remain free from inaccurate data right from the source through advanced perimeter protection. RingLead Route provides the ability to oversee the entire lead-to-rep process seamlessly. With its customizable workflows and robust rules engine, it efficiently manages the routing of all Salesforce objects. Even though swift and precise lead assignment is crucial, many businesses continue to depend on outdated methods for routing. This can lead to incorrect lead assignments, allowing qualified opportunities to be overlooked, ultimately hindering conversion rates. By leveraging these advanced tools, organizations can transform their data handling processes and significantly boost their overall efficiency.

Influ2 stands out as a groundbreaking platform for account-based marketing, being the first to focus specifically on person-based strategies. It empowers B2B marketers to pinpoint key decision-makers, assess their intent, and monitor engagement throughout the entire process. With a diverse clientele of over 75 medium and enterprise clients globally, including notable Fortune 500 companies such as NVIDIA, Capgemini, and Episerver, Influ2 has established a strong presence, boasting offices in New York and California and a team of more than 50 employees. The platform offers users the ability to construct tailored audiences, upload personalized messages and visuals, and track all interactions on both account and individual levels. Its innovative behavioral scoring model enables the identification of leads prior to their submission of a lead request form, enhancing the efficiency of the marketing process. Moreover, Influ2 includes a person tracker that provides marketers with insights into every individual who engages with their campaigns, revealing names, companies, and additional pertinent data. This wealth of information equips B2B marketers to design more compelling campaigns, leading to an impressive increase in leads by 4 to 7 times, ultimately transforming their marketing strategies. By leveraging these insights, marketers can continuously refine their approach to better engage their target audience.

Oliverlist offers an all-encompassing platform for companies aiming to optimize their email outreach initiatives and enhance their sales figures. It provides users with the capability to collect and identify professional email addresses from a variety of online sources, such as social networks and business listings. Users can design email campaigns that include automated follow-ups and management of responses powered by artificial intelligence. Furthermore, our advanced algorithm helps pinpoint prospects who are most likely to engage positively with your proposals. At Oliverlist, we prioritize customer satisfaction, which drives us to create features that facilitate the import, enhancement, and retrieval of unlimited verified emails from sites like LinkedIn and Google Maps, among others. By automating your outreach processes, you can quickly secure a plethora of qualified appointments! With the incorporation of personalization variables, you can tailor your emails to each recipient, ensuring that every prospect receives the dedicated attention they deserve. In addition, the capability to send both automated and personalized follow-ups enhances your chances of receiving responses. This distinctive strategy empowers businesses to successfully engage with potential clients and meet their sales objectives, ultimately leading to growth and increased revenue. By leveraging these tools, companies can transform their outreach efforts into a more effective and rewarding experience.

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.