What is Segment?

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Pricing

Price Starts At:
$120 per month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Segment provides an API

Screenshots and Video

Company Facts

Company Name:
Twilio
Date Founded:
2011
Company Location:
United States
Company Website:
segment.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Segment Categories and Features

Personalization Software

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Master Data Management Software

Data Governance
Data Masking
Data Source Integrations
Match & Merge
Multi-Domain
Process Management
Relationship Mapping

Data Quality Software

Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge

Data Management Software

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Account Based Marketing Software

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Target Account Identification

More Segment Categories

Segment Customer Reviews

Write a Review
  • Reviewer Name: Sakshi S.
    Position: Inside Sales Representative
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Unifying customer data for Seamless engagement

    Date: Jan 23 2024
    Summary

    Twilio Segment stands as a valuable solution for businesses aiming to centralize customer data & orchestrate personalized engagement across multiples channels.

    Positive

    Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

    Negative

    The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

    Read More...
  • Reviewer Name: Ayush G.
    Position: C Parts Expert
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Twilio Segment review

    Date: Jan 30 2024
    Summary

    Segment provides a reliable foundation for centralized customer data across tools. But leveraging data insights requires some additional investments in analytics.

    Positive

    Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.

    Negative

    The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.

    Read More...
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