List of the Top AI Search Optimization (AISO) Software for Freelancers in 2026 - Page 3

Omnia stands out as a cutting-edge platform that harnesses the power of artificial intelligence to boost brand visibility and optimize performance, allowing businesses to adeptly track, monitor, and enhance how their websites, products, and services are represented in the outputs and references of major AI engines like ChatGPT, Perplexity, and Google AI. By enabling users to input their brand URL along with selecting pertinent topics and prompts for monitoring, Omnia routinely conducts queries across various AI platforms, gathering crucial insights on citations, market share over time, emerging trends, and competitor evaluations. This capability not only discloses whether a brand is included in AI-generated content but also sheds light on the context in which these mentions occur and the other sources they are associated with. Additionally, Omnia organizes visibility data in a structured hierarchy, ranging from broad topics to specific prompts, and provides visual metrics such as share of voice and comparative charts, which help businesses identify the sources that lead to AI mentions. As a result, users can refine their content strategies to specifically target high-impact queries that boost their online visibility and user engagement. In this way, Omnia not only simplifies the complexities of AI visibility but also equips organizations with the tools needed to strategically enhance their digital presence in an increasingly competitive landscape. Ultimately, the platform serves as a vital resource for those looking to leverage AI insights for sustained growth and brand recognition.

AIVO reveals the underlying factors that lead AI tools like ChatGPT, Claude, and Perplexity to favor competitors over your brand, and it offers targeted solutions to overcome this challenge. Unlike traditional SEO, there isn't a clear-cut manual for improving visibility within AI ecosystems, resulting in a remarkable 83% failure rate for those attempting to navigate it independently. Our intelligence platform continually assesses your brand's footprint across numerous AI platforms, identifying both successes and areas that need improvement, while providing prioritized actions to enhance your presence. Tailored specifically for growing businesses preparing for a future where zero-click interactions are prevalent, AIVO guarantees that you remain competitive in the marketplace. With customized insights at your disposal, you'll be well-equipped to navigate the shifting landscape of AI engagement and maximize your brand's potential. This comprehensive approach empowers you to not only respond to current challenges but also to proactively shape your brand's future in the ever-evolving digital arena.

The Prompting Company serves as a platform focused on improving AI visibility and Generative Engine Optimization (GEO) for brands, allowing them to elevate their recognition and recommendation rates in AI-generated outputs by accurately identifying the specific questions users ask AI systems. This approach encompasses the development of content specifically designed to answer these inquiries effectively, presenting the information in an organized and accessible way, while guiding AI agents to pages that are easily understood and can be cited; thus, this method shifts the emphasis from traditional SEO techniques to a framework of "AI discoverability," which highlights products and services when potential customers seek guidance from AI assistants. The workflow initiated by The Prompting Company starts with analyzing user-intent queries to pinpoint highly valuable questions, progresses to the creation of AI-optimized content that addresses these inquiries while reinforcing the brand's credibility, and ultimately incorporates continuous evaluation and refinement to boost visibility and traffic generated by AI bots, thus cultivating a significant influence in the digital realm. This all-encompassing strategy not only effectively positions brands but also guarantees their ongoing relevance amid a rapidly changing technological landscape, which is crucial for sustaining long-term success. In this way, The Prompting Company empowers brands to adapt and thrive in a world increasingly driven by AI interactions.

ZeroRank AI is a cutting-edge analytics platform that supports brands in evaluating and improving their presence in AI-generated search results from services such as ChatGPT, Gemini, Perplexity, and Claude. This platform features a detailed dashboard that tracks brand mentions, their occurrence, and the sentiments tied to those mentions across important AI systems. By identifying the specific prompts and questions where a brand should establish its presence, it enables teams to discover fresh opportunities that can put them ahead of the competition. Moreover, it supplies competitive benchmarks for visibility and alerts users to any changes in rankings, which helps facilitate swift strategic adjustments. With real-time inquiries across different AI platforms, ZeroRank adeptly transforms AI discovery into a measurable marketing avenue. Additionally, this platform is crafted to enhance content strategies and growth plans in the fast-changing environment of AI-driven search, ensuring organizations can improve their online visibility and effectiveness. As AI technology continues to evolve, tools like ZeroRank become essential for brands striving to proficiently navigate this new landscape, ultimately leading to a more informed and proactive approach to digital marketing. The integration of such technology marks a significant step forward in optimizing brand engagement in the AI arena.

SearchSeal is an innovative platform dedicated to tracking brand visibility within AI-driven search ecosystems, allowing businesses to understand their representation across multiple AI systems, including ChatGPT, Gemini, Claude, Grok, and DeepSeek. This tool provides daily reports on brand mentions and competitive positioning, keeping users updated on the evolution of AI-generated responses. By inputting specific queries that customers might pose to AI assistants, brands can monitor visibility patterns to detect fluctuations in recommendation shares. Beyond mention tracking, the platform analyzes the language used by AI models, offering crucial sentiment insights that highlight brand strengths, weaknesses, and potential risks to reputation. Additionally, SearchSeal supports users by proposing AI-optimized content strategies, such as blog posts and landing pages, to improve their chances of being cited in AI-generated outputs. With its user-friendly dashboards, role-based access controls, and seamless integration with existing systems, it stands out as a comprehensive tool for brands striving to boost their AI visibility. Moreover, this platform not only aids in monitoring but also empowers brands to make informed decisions about their digital presence in an increasingly AI-centric market. Ultimately, SearchSeal proves to be an essential asset for brands navigating the intricate landscape of AI-enhanced search environments.

RankZero is a pioneering platform that leverages AI technology to provide brands with insights and optimization techniques to better understand and improve their visibility in AI-generated search results from platforms like ChatGPT, Perplexity, and Google AI Overviews. By executing valuable prompts across top AI services, it effectively tracks the frequency and context of a brand's mentions, citations, or exclusions, granting teams a real-time view of their standing in these search outputs. The platform boasts analytical dashboards that assess keyword and brand visibility, the competitive environment, and sources of citations, which helps marketers identify the specific content influencing AI-generated responses. Furthermore, by monitoring both direct mentions of a brand and the content driving these references, RankZero enables businesses to enhance their AI search optimization strategies and evaluate their progress over time. This holistic approach not only assists brands in adapting to the changing landscape of AI search technologies but also ensures they remain competitive in an increasingly digitized market. Ultimately, RankZero equips companies with the tools necessary to stay ahead in the dynamic world of AI-driven search.

CrowdReply is an all-encompassing marketing tool designed specifically for Reddit, focused on improving brand recognition, increasing user engagement, and influencing consumer buying decisions through active involvement in relevant discussions across the site. Users can effortlessly find suitable conversations where their target demographic participates, create customized comments or posts, and share them via a network of reputable, high-karma Reddit accounts, thereby eliminating the complexities associated with account management, proxies, or manual outreach. Unlike standard automated approaches that can appear spammy, this platform emphasizes authentic engagement, enabling brands to contribute meaningfully while ensuring their content is less likely to be removed. Additionally, CrowdReply offers a diverse array of features, such as tools to identify trending threads that are already indexed by Google, a mechanism to boost upvotes for improved comment visibility, and detailed analytics dashboards that track performance metrics including ranking, engagement, and overall traffic influence. By adopting this comprehensive strategy, brands can leverage Reddit as a powerful marketing avenue, cultivating genuine relationships with potential customers and ultimately enhancing their market presence. This innovative approach not only streamlines the process for marketers but also enriches the Reddit community by promoting sincere interactions.

Keupera is a cutting-edge AI-powered SEO platform that focuses on comprehensive research, automated content generation, and enhanced visibility, ultimately making it easier for teams to be found in search engine results. This all-encompassing tool integrates keyword research, backlink discovery, content crafting, publication workflows, and generative optimization into a smooth and efficient SEO process. With Keupera Research, users can explore keyword dynamics, uncover backlink prospects, evaluate their domain’s performance relative to rivals, identify areas for improvement, and target opportunities that strike the right balance between search volume, competition, user intent, and trending relevance. The platform's backlink analysis feature meticulously investigates competitor profiles, filters out low-quality or spam domains, highlights valuable opportunities, and aids in outreach strategies. The Generate and Publish function simplifies the content creation journey by automatically producing, scheduling, and sharing high-ranking articles with ease, supported by numerous tool integrations. Furthermore, Keupera GEO amplifies SEO tactics by utilizing AI-driven search functionalities, allowing brands to enhance their visibility through channels like ChatGPT. This diverse strategy not only strengthens Keupera's position in the competitive SEO market but also empowers businesses to adapt to the rapidly changing digital landscape. With its innovative solutions, Keupera is poised to redefine how organizations approach search engine optimization.

Georaize serves as a robust platform aimed at elevating brand visibility and improving agency SEO, offering teams the ability to oversee their brand's presence across six distinct AI platforms while delivering accurate solutions and performing detailed SEO audits all from a single interface. It monitors how ChatGPT, Perplexity, Claude, Google AI Overviews, Microsoft Copilot, and Gemini reference a brand, providing valuable insights like sentiment analysis, weekly trends, and tailored visibility metrics specific to each platform. With GEO Monitor, users can track every mention of their brand, identify competitive advantages, compare mention frequencies against up to five rival brands, and recognize particular content and authority gaps that may be benefiting their competitors in AI-generated interactions. Furthermore, Smart Alerts ensure that teams receive timely notifications via email or Slack regarding important fluctuations in brand visibility, such as declines, increases, or instances where a competitor outperforms them on any platform. The Agency SEO Suite further amplifies their capabilities by offering exhaustive technical audits of the entire website, assessing crucial elements such as crawlability, Core Web Vitals, indexability, security headers, schema validation, and numerous other automated checks to guarantee peak performance. By unifying these advanced tools, Georaize empowers businesses to adeptly navigate the challenges of AI-enhanced brand management and SEO tactics while fostering a more strategic approach to online presence. This comprehensive suite not only streamlines SEO efforts but also enhances collaboration among teams, making it easier to achieve their marketing objectives.

GetMint converts insights derived from AI searches into practical strategies that tackle content gaps, engage specific audiences, and expand brand awareness across a network of over 150,000 partner media sites. This all-in-one platform enables teams to track their brand's visibility, recognize content shortcomings, and improve their online footprint within the AI ecosystem. Users can keep an eye on real-time mentions in AI-generated material, identify trustworthy sources, evaluate their competitive position, and develop or refine content to elevate their digital presence. Moreover, they can intentionally disseminate content to shape the influence of large language models, assessing the effectiveness of their campaigns. GetMint is built to be compatible with all prominent large language models, providing brands with critical insights into how AI assistants and generative search engines reference them across various platforms, including ChatGPT, Google AI Overview, Gemini, Claude, Perplexity, Grok, Microsoft Copilot, and Mistral. In addition, it offers comprehensive support for tracking AI visibility, performing strategic and operational evaluations, optimizing content, analyzing sources, and benchmarking against competitors, ensuring brands maintain a competitive edge in the fast-changing digital environment. Ultimately, GetMint equips businesses with a robust array of tools that fosters strategic decision-making and enriches brand development in an era dominated by artificial intelligence. By leveraging these capabilities, organizations can navigate challenges and seize opportunities that arise in the digital age.

Clearscope is a future-ready content optimization platform built to help teams win visibility across search engines and AI-powered discovery channels. It enables marketers to research, write, optimize, and monitor content with precision. Clearscope tracks discoverability across Google and AI chatbots, revealing how and where content is being surfaced. The platform helps teams move beyond individual keywords by analyzing entire topics and content clusters. Deep search intent analysis uncovers the motivations behind user queries to guide smarter content decisions. Clearscope’s AI-powered writing assistant helps teams draft, edit, and scale high-quality content faster. Best-in-class optimization recommendations ensure content is comprehensive and competitive. Post-publish analytics help protect rankings and identify opportunities for improvement. Clearscope supports collaboration across solo creators and large content teams. It reduces content production time while increasing performance and visibility. Trusted by startups and Fortune 500 brands alike, Clearscope delivers measurable SEO and AEO results. The platform helps teams stay ahead as search continues to evolve.

AI Visibility function as a holistic approach designed to enhance brand recognition across various AI platforms. Utilizing advanced optimization technologies, it ensures that brands can effectively set themselves apart in the artificial intelligence landscape, leading to measurable improvements in their perception by AI systems. The platform not only monitors brand visibility in real-time but also assesses the effectiveness of AI engagement, offering tailored strategies for enhancement. With the backing of over 500 brands, AI Visibility has scrutinized more than 1 million AI interactions, boasting an impressive average visibility increase of 40%. Furthermore, it is continuously evolving, adapting to the ever-changing AI environment to keep brands prominently visible to consumers. This adaptability is crucial in maintaining a competitive edge in a rapidly shifting market.

Promptwatch is an advanced platform that empowers businesses to monitor and optimize their brand visibility across multiple AI search models, including ChatGPT, Claude, Perplexity, and more. As the search landscape shifts towards AI, Promptwatch helps companies stay ahead by offering real-time analytics on brand mentions and competitor performance across AI platforms. The platform tracks how AI models mention your brand and provides insights into user interactions with your content, offering a comprehensive view of your AI-driven discoverability. Additionally, Promptwatch features tools for content gap analysis, prompt tracking, and performance recommendations, which allow businesses to continuously refine their content strategy. With AI-generated answer monitoring, companies can quickly identify gaps in responses and update their content to ensure better engagement. The platform also tracks website traffic referred by AI models, enabling users to understand where their audience is coming from and optimize their digital presence accordingly. Through its AI-first approach, Promptwatch helps businesses remain competitive and visible in the rapidly evolving AI search ecosystem.

Rankshift is an advanced AI visibility tracking tool designed to help businesses monitor their presence across AI search engines, which are increasingly shaping how brands are discovered online. This tool provides a deep dive into how and where your brand is mentioned in AI-generated responses from platforms like ChatGPT, Perplexity, Claude, and Gemini, allowing businesses to optimize their digital visibility and stay ahead of the curve. Rankshift offers powerful benchmarking features that let you compare your brand’s AI visibility with competitors, ensuring that you can identify areas for improvement and capitalize on opportunities. It tracks AI mentions across a range of sources, highlighting which publishers and content creators are influencing AI results, giving you a strategic advantage. Businesses using Rankshift can also receive data-driven insights that help refine their outreach efforts, making it easier to boost brand recognition and visibility on AI platforms. As the digital landscape evolves, the tool equips brands with the ability to stay ahead of the competition, securing their place in the future of AI-driven search. By leveraging Rankshift, companies can improve their brand reputation, drive organic traffic, and increase their overall market share.

KNWN is a powerful tool for businesses that want to optimize their website's visibility for AI models like ChatGPT, Perplexity, Gemini, and Claude. The platform scans your site and generates an AI Visibility Score and Audience Fit Score, helping you understand how well AI can interpret and recommend your content. With real-time analytics, KNWN tracks how often AI agents mention your site and provides actionable insights into areas that need improvement, such as missing pages or unclear content. For Pro users, KNWN offers AI-optimized content generation and strategic recommendations to increase your brand's presence in AI-driven conversations. Perfect for founders, marketers, and agencies, KNWN goes beyond traditional SEO to ensure your brand thrives in AI-powered environments.

LLM SEO Monitor is an essential resource for businesses seeking to boost their visibility in AI-powered search platforms like ChatGPT, Google Gemini, and Claude. The tool allows users to input targeted search phrases to evaluate and contrast the suggestions provided by these AI engines, thereby identifying the products and services that are being prioritized for consumers. This capability not only helps organizations monitor their presence in AI-driven search results but also facilitates a competitive analysis, revealing opportunities for enhancement. Key features of the platform include the ability to export search results in CSV format, support for multiple user accounts suitable for agencies, white-label reporting options, API access, custom integration possibilities, and dedicated account management for larger clients. LLM SEO Monitor is especially advantageous for brands, marketing firms, and SEO specialists who seek in-depth and actionable data regarding AI search engine recommendations. Furthermore, the platform enables users to leverage competitive insights and stay abreast of emerging industry trends, ensuring they make well-informed strategic decisions moving forward. Ultimately, this comprehensive tool equips businesses with the necessary insights to thrive in a rapidly evolving digital landscape.

Gumshoe AI is an advanced platform designed to help brands monitor and enhance their presence in AI-generated search results from leading models such as ChatGPT, Google Gemini, Claude, and Perplexity. A standout feature, Brand Visibility, offers insights into the frequency of brand mentions concerning relevant topics in AI searches. Users can also leverage Competitive Rank to evaluate their standing against competitors across different topics and models, while Persona Visibility assesses effectiveness among various buyer personas. In addition, Topic Visibility allows for the analysis of brand performance on a broad range of subjects, and Model Visibility helps identify which AI models reference the brand most frequently. The platform also presents Cited Sources, enabling a review of the key references utilized by AI models, which can significantly guide content strategy. By facilitating thousands of interactions with AI models, Gumshoe equips marketers with a comprehensive understanding of their brand's representation, enables the analysis of cited sources, benchmarks competitive positioning, and tracks their "share of LLM," ultimately refining their brand strategy. Consequently, brands can harness data-driven insights to adapt and optimize their strategies in the dynamic realm of AI-driven search, ensuring they remain competitive and relevant. This proactive approach to brand management paves the way for sustained growth and visibility in an increasingly digital marketplace.

Geostar operates as a Generative Engine Optimization (GEO) platform designed to enhance brand visibility in AI-focused search environments like ChatGPT, Gemini, Claude, and Perplexity. It offers a suite of tools, including the Visibility Tracker that monitors how various AI systems mention your brand, the Impressions Manager that assesses AI-generated discussions regarding your brand, and Crawler Analytics that provides insights into how AI crawlers interpret your website's content. Emphasizing the importance of Agent Experience (AX), Geostar guarantees that AI agents accurately understand and represent your brand, which fosters positive mentions in AI-generated materials. By leveraging these advanced tools, businesses can identify content gaps, optimize their digital presence for AI engagement, and adapt to the ever-evolving landscape of AI search where traditional SEO methods may not suffice. This all-encompassing approach not only protects brand visibility but also improves the overall portrayal of companies in the fast-changing realm of AI-driven search technologies. Furthermore, by equipping brands with the necessary resources to navigate this intricate space, Geostar ensures that they remain relevant and competitive in an era increasingly dominated by AI's influence on consumer behavior and perceptions.

Findable is a sophisticated SEO toolkit driven by AI, designed to boost a website's presence on platforms such as ChatGPT, Google, and Perplexity through a streamlined three-step methodology. The first step involves a performance assessment, providing users with detailed analytics that combine AI search rankings with traffic data. Next, it offers a range of specialized tools that help identify areas where competitors are thriving, track AI-generated queries, analyze one's position on major LLMs, produce SEO-friendly FAQs, conduct comprehensive audits of the Google Search Console for deeper insights, and generate content briefs informed by AI that lead to data-driven outlines. Furthermore, Findable guarantees that AI crawlers can access the content and integrates Google Trends for real-time topic tracking, while it also features an EEAT Check to evaluate the expertise, authority, and trustworthiness of your content, thus enabling targeted optimization. This all-encompassing strategy not only refines SEO practices but also equips users with the tools needed to maintain a competitive edge in a fast-changing digital environment. With its focus on both analytics and actionable insights, Findable stands out as an essential resource for anyone looking to enhance their online presence.

Attensira functions as a hub for Generative Engine Optimization, enabling brands to thrive in the realm of AI search. We offer vital tools designed to boost LLM visibility, paired with in-depth guidance to enhance your brand's presence on various platforms, including ChatGPT, Claude, and Perplexity, among others. Our mission is to make certain that your brand not only competes but also shines in the crowded arena of AI-powered searches. With our support, you can navigate this complex landscape with confidence and achieve remarkable results.

Thirdeye is redefining marketing analytics by focusing on AI Engine Optimization (AEO), ensuring brands thrive in a world where ChatGPT, Claude, Gemini, and Perplexity are becoming the “new homepage.” Traditional SEO is no longer enough—Thirdeye tracks AI citations in real time, providing visibility into brand mentions, sentiment trends, and competitive movements. Marketers gain the ability to measure how AI engines describe their brand, respond quickly to negative mentions, and refine narratives through prompt testing that ensures accuracy and consistency across platforms. The platform’s alerting system notifies teams when competitor visibility spikes, when sentiment shifts, or when false claims spread, allowing for instant action. With sentiment analysis and competitor benchmarking, brands can move beyond reactive reputation management to proactive narrative control. Thirdeye also provides interactive dashboards, custom reports, and performance tracking that highlight not just what’s happening, but what actions will deliver impact. Brands like Sunita Shekhawat have already achieved measurable growth, including a 155% rise in AI citations and hundreds of new appointments driven directly from AI recommendations. With the AI search market projected to triple in value by 2032, Thirdeye helps companies future-proof their marketing strategy. By integrating AEO into daily operations, businesses can uncover opportunities, close visibility gaps, and sustain growth in a competitive digital era. For marketers looking to stay ahead of disruption, Thirdeye provides the intelligence and tools to win in AI-driven discovery.

BrandViz.AI is an advanced AI visibility platform that aims to deliver valuable insights regarding how ChatGPT, Claude, Gemini, and Perplexity perceive and recommend your brand to prospective customers. Unlike traditional SEO tools, this groundbreaking application emphasizes the critical aspect of whether artificial intelligence promotes your brand in consumer searches for solutions. What sets BrandViz.AI apart is its focus on delivering actionable insights that can lead to significant improvements. Users have noted the discovery of strategic shortcomings and practical enhancements in a mere 20 minutes of utilizing the platform. With straightforward recommendations alongside detailed analyses available as needed, users can delve into every AI-generated reply, perform comprehensive source assessments, and categorize responses for easier access and understanding. Key functionalities include brand visibility scoring, competitive analysis, source attribution, and an Action Center aimed at helping users prioritize essential enhancements. Our studies have uncovered a vital insight: high visibility does not necessarily equate to authentic endorsements. Some brands may lead in visibility yet struggle to convert that attention into tangible support. BrandViz.AI clarifies these inconsistencies and provides targeted strategies for addressing them efficiently. Moreover, users can harness this platform to craft a forward-thinking marketing plan that is in tune with current AI trends, ensuring they stay ahead in an ever-evolving landscape. The potential for growth through adopting such insights can be transformative for brands looking to optimize their presence in the market.

Chatbeat is an AI-driven platform designed to boost brand visibility while providing analytical tools that help businesses track how generative AI chatbots and models, such as ChatGPT, Google Gemini, Perplexity, and Claude, reference and rank their brands in AI-powered search and conversational environments. It offers real-time visibility metrics, alongside analytics and benchmarking capabilities that enable teams to determine where their brand appears in AI outputs, evaluate the accuracy and sentiment of the generated content, spot inaccuracies or outdated information, and compare their AI presence with competitors to enhance their strategies. The Chatbeat dashboard presents key metrics, including average rankings, visibility scores, and share of voice across the monitored AI tools, equipping users to identify frequent inquiries and popular topics that can help them customize their content and messaging for generative AI contexts. This holistic approach not only provides insights into brand performance but also encourages proactive engagement with the latest trends in AI interactions, making it a vital resource for businesses aiming to stay ahead in the evolving digital landscape. Furthermore, by continuously adapting to these insights, companies can ensure they remain relevant and competitive in a fast-paced market.

Pierview is an innovative platform that enhances AI search intelligence and visibility, tracking how often a brand's content is mentioned, ranked, and cited on leading AI-powered search and conversational platforms. It provides dynamic dashboards that showcase essential metrics like keyword prompts, share of voice, competitor analysis, citation frequency, and LLM coverage, which allows teams to understand their visibility performance beyond just traditional search rankings. With this platform, users can identify key topics and prompts that improve AI discoverability, assess areas where competitors perform well in AI citations, and derive actionable insights to close visibility gaps by aligning their content and signals with the algorithms that AI platforms use to generate responses. Furthermore, Pierview simplifies agency workflows with features such as unified client dashboards, tailored reporting capabilities, APIs, and automated visibility monitoring, enabling marketing teams to broaden their services and effectively demonstrate their influence. This comprehensive approach not only assists brands in navigating the complexities of AI-driven content discovery but also positions them to capitalize on evolving trends in the digital landscape. Ultimately, Pierview aims to equip brands with the necessary tools for success in an increasingly competitive environment.

Lucid Engine distinguishes itself as the first GEO and AI visibility platform tailored specifically for businesses focused on digital operations and e-commerce. Functioning as an all-encompassing command center, it allows users to monitor and improve their visibility within AI-oriented search landscapes. The platform utilizes over 50 research-backed guidelines and 150 optimization techniques to assess websites with precision. It also offers real-time ranking tracking across various platforms, including ChatGPT, Perplexity, and Gemini. By providing individualized action plans, Lucid Engine equips brands to navigate uncertainty and secure improved rankings in the dynamic GEO environment. This cutting-edge methodology not only supports businesses in adapting to the challenges of a competitive digital landscape but also positions them for future growth and success. With its comprehensive tools and strategies, Lucid Engine is redefining how brands engage with the ever-changing online market.