List of the Top 3 B2B eCommerce Platforms for Orb in 2026

Clazar is the leading Cloud Sales Acceleration Platform built to help cloud Go-to-Market teams list, transact, and scale revenue across AWS, Microsoft Azure, and Google Cloud marketplaces. Designed for modern SaaS and enterprise technology companies, Clazar unifies the entire cloud marketplace lifecycle into one powerful system, helping teams close deals faster, eliminate operational bottlenecks, and unlock exponential growth through hyperscaler channels. From compliant marketplace listings to private offer creation, contract execution, usage-based metering, and revenue reconciliation, Clazar automates every step of the cloud sales cycle with zero operational lift. Revenue teams can launch listings in days, generate private offers in minutes, and manage renewals and complex sales motions seamlessly, all from a single platform built for speed and scale. Clazar integrates directly with Salesforce and HubSpot, enabling sellers, partnerships leaders, RevOps, and finance teams to run marketplace and co-sell motions inside the tools they already use. With bi-directional sync between the CRM and cloud partner portals, teams gain real-time visibility into the pipeline, offer stages, billing, payouts, and forecasting. Clazar also empowers organizations to accelerate co-selling with hyperscalers by automating referrals, governance workflows, approval chains, and partner reporting. With embedded automation, advanced analytics dashboards, and enterprise-grade compliance, Clazar helps teams scale marketplace operations confidently without adding headcount. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Tackle’s Cloud Marketplace Platform provides all the necessary resources to efficiently create product listings, kickstart sales, and enhance your marketplace activities. With a strong commitment to helping software businesses drive revenue via cloud marketplaces, Tackle concentrates on prominent platforms like AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. This platform notably speeds up the process of product listing and sales across these channels, all while delivering comprehensive transaction reports without requiring any engineering involvement. It allows your sales, business development, operations, and finance teams to smoothly engage with Cloud Marketplaces, promoting swift revenue growth. By leveraging these Cloud Marketplaces, you can take advantage of a more efficient sales and procurement process, expedite product launches, utilize established relationships and budgets with cloud providers, and tap into a broad audience of prospective customers. Furthermore, Tackle empowers you to refine your marketplace strategy, ensuring it remains responsive to changing market dynamics and consumer preferences, thereby enhancing your competitive edge. With these capabilities, businesses can not only increase their visibility but also strengthen their market position over time.

Suger is the modern operating system for Cloud Go-to-Market (Cloud GTM). We help software companies easily list, sell, and co-sell across leading cloud marketplaces and partner networks, including AWS, Azure, Google Cloud, Snowflake, and Alibaba. Suger automates the complex, manual work behind Cloud GTM—like managing private offers, syncing with CRMs, fulfilling entitlements, and executing co-sell motions—so sales, ops, and finance teams can focus on revenue, not process overhead. With an API-first approach and 24+ native integrations, Suger connects directly to your cloud marketplace accounts, CRM, CPQ, billing systems, accounting tools, data warehouse, SSO, and more—powering your entire marketplace lifecycle. Over 200 SaaS companies—such as Intel, Notion, Webflow, Clari, and Fivetran—rely on Suger to streamline and grow their marketplace revenue.