List of the Top 3 B2B eCommerce Platforms for WhosOn in 2026

Red Technology is a UK-based ecommerce solutions provider and the creator of tradeit™, a cloud-hosted PaaS platform built to manage the challenges of modern digital commerce. Designed for B2B, retail, DTC and international businesses, tradeit™ combines flexibility, scalability and performance, helping organisations grow without being restricted by their technology. Red develops and delivers the platform directly, ensuring every client benefits from continuous innovation, regular enhancements and long-term support. This approach allows businesses to align ecommerce projects with their strategic goals, from launching new channels and replatforming to expanding into global markets. tradeit™ is trusted by mid-market and enterprise organisations in manufacturing, distribution, retail and services. They use it to run multiple brands, customer types and regions from one platform, supported by a responsive, mobile-first design and seamless ERP/CRM integrations that unify back-office operations with customer-facing activity. Key capabilities include: Multi-site & multi-channel management from a single admin. Advanced B2B & B2C features such as customer-specific pricing, catalogues and workflows. International commerce tools covering currencies, languages, taxation and fulfilment. Integrated CMS, PIM and marketing for promotions, loyalty schemes, subscriptions and email. Unified order and customer management with streamlined checkout, shipping and support. The tradeit™ Mobile Application extends ecommerce into iOS and Android, offering a branded, native-quality shopping experience deployed quickly via API. With rich native functionality, tradeit™ reduces reliance on third-party plug-ins, ensuring greater stability, speed and scalability over time. By choosing Red Technology, businesses gain a proven partner that delivers measurable improvements in conversions, mobile performance and long-term ecommerce growth.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.