List of the Top 25 Call Tracking Software for Google Ads in 2025

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

Nimbata stands as the premier platform for call tracking and conversion attribution, empowering businesses and marketers to effectively monitor phone calls generated from their marketing efforts. With features like call recording, tracking, and detailed analytics, it equips organizations with crucial insights into how their campaigns perform across various channels, including websites, social media platforms, PPC ads, and SEO efforts. Additionally, Nimbata seamlessly integrates with major tools in the marketing technology landscape, such as Google Ads, Meta Ads, GA4, Hubspot, Salesforce, and Slack, and also offers an API that enhances workflow efficiency and data analysis for businesses. This comprehensive suite of tools not only reveals the effectiveness of marketing initiatives but also enables marketers to refine their approaches and boost their return on investment. By leveraging Nimbata's capabilities, businesses can make more informed decisions that drive growth and success in their marketing endeavors.

Trackdrive optimizes both incoming and outgoing communications with your leads, facilitating interaction through multiple channels including phone calls, SMS, emails, and various integrations. With its powerful call analytics, Trackdrive provides essential insights into conversion rates from both online and offline efforts, allowing you to evaluate call conversions that correlate with your marketing tactics. You can conveniently track traffic sources, URL keywords, and custom tokens all within a single platform. In addition, the system automates the scheduling of outreach to leads, improving conversion rates through SMS, emails, and outbound calls. Users can also configure Call Center Agents to efficiently handle consumer calls directly within Trackdrive. Another standout feature is the automatic call forwarding to your top-performing buyers, who can compete for calls through Real Time Bidding to increase their call volume. Beyond this, Trackdrive integrates seamlessly with a wide array of third-party applications, making it easy to connect with platforms such as Zoho CRM, AWS S3, Cake, Google Adwords, HasOffers, Infusionsoft, and many more, thereby significantly boosting your marketing effectiveness. This extensive integration capability not only streamlines your operations but also enhances your business's ability to reach audiences across diverse channels, ultimately driving better engagement and results.

PhoneWagon is recognized as the top call tracking software available, offering a stunning and straightforward 14-day free trial without requiring a credit card. Users can quickly set up a campaign in under 30 seconds with either local or toll-free numbers. This tool empowers businesses to enhance their growth by providing insights into which marketing efforts yield the best return on investment. Additionally, PhoneWagon delivers exceptional customer support through its voice and text messaging systems. Designed specifically for digital marketing agencies and their clients, PhoneWagon enables users to identify the most effective campaigns, with 93% of businesses depending on phone calls to convert leads into sales. Marketing agencies benefit by demonstrating to their clients the inbound calls they generate that result in actual sales. Furthermore, agencies can uphold a cohesive brand presence by utilizing our white-labeled dashboard, which offers clients an aesthetically pleasing platform to track phone calls, text messages, and other vital data. This comprehensive approach not only enhances client relationships but also streamlines the marketing process.

Seamlessly integrate your data to create impressive and informative reports and presentations that drive your business toward success, growth, and expansion. Accelerate campaign optimization while enhancing lead generation and improving conversions across all sales and service areas. Deliver exceptional results for your advertisers while easing the burden on your analytics team. Transform raw data into engaging and insightful visuals with our user-friendly, customizable reports and dashboards. Leverage automation to minimize chaos in your marketing data. Effortlessly collect, integrate, and securely store your data. NinjaCat is powered by an advanced data engine tailored for unified digital marketing analytics, efficient reporting, and campaign enhancement. As the importance of digital marketing data increases, it introduces unique challenges in its management. With data often scattered across various channels and platforms, each presenting its own analytics capabilities, gaining a comprehensive understanding of digital marketing effectiveness can be quite challenging. This consolidated approach not only streamlines data management but also enables businesses to make informed decisions based on cohesive insights, ultimately leading to more strategic marketing efforts. By embracing this method, organizations can enhance their overall performance in a competitive landscape.

AVANSER's real-time call tracking system empowers you to gain enhanced control over your business operations. By monitoring each incoming call, you can make more informed decisions, assess the success and return on investment of your marketing initiatives, and access immediate insights into your internal systems and workflows. Additionally, AVANSER provides an extensive range of tools designed for call management, seamless integrations, and in-depth analytics, ensuring you have everything you need to optimize your communications. This comprehensive approach not only facilitates better decision-making but also enhances overall business performance.

WhatConverts offers a comprehensive platform for call tracking, lead capture, and reporting that empowers marketers to understand what drives conversions effectively. This platform allows users to capture various types of interactions, including phone calls, web chats, form submissions, and online sales. With a user base exceeding 10,000 businesses and marketing experts, WhatConverts is trusted for its ability to consolidate tracking, management, and reporting functions into one cohesive tool. Marketing professionals leverage this solution to efficiently oversee and evaluate their PPC, SEO, and social media campaigns. As a robust call tracking system, WhatConverts serves as a complete, standalone solution while also allowing for integration with other software to enhance its capabilities. The platform encompasses all essential features such as tracking calls, chats, forms, and eCommerce activities, ensuring users have access to real-time reporting and lead management in a single location. Furthermore, it provides an extensive collection of resources for monitoring website chat interactions, eCommerce sales, and custom online events, alongside integrated reporting that facilitates a thorough analysis of leads and overall lead management.

Boost your website's lead generation by as much as 45% using Juvo Leads, a solution that has earned the trust of over 5,000 satisfied businesses worldwide. Our cutting-edge platform effectively tackles lead generation obstacles by employing human chat agents who interact with visitors on your site and convert them into qualified leads based on your specific requirements. You will have the ability to monitor and optionally record all incoming phone calls, allowing you to gain valuable insights into where your website traffic is coming from before any calls are made. Furthermore, empower your visitors to text your business; our chat agents are ready to handle SMS inquiries and turn them into significant leads. Enhance your existing forms with FastDial to guarantee timely notifications, and easily incorporate this solution into your agency’s services for excellent upselling opportunities. Juvo Leads offers an intuitive lead dashboard that brings together all leads in a single, convenient location, making it simple for your team to track and manage potential clients. With these innovative tools at your disposal, improving your lead generation strategy has never been more straightforward, providing you with the means to engage effectively with your audience.

ActiveDEMAND serves as a versatile marketing automation solution tailored for marketers, digital agencies, and small to medium enterprises. This platform equips users with a comprehensive suite of tools designed to enhance their marketing initiatives, featuring efficient campaign management, campaign recipes, and detailed attribution reporting. Additionally, ActiveDEMAND includes functionalities such as call tracking, email marketing, robust reporting, and various powerful integrations to optimize marketing strategies. Overall, this platform empowers users to elevate their marketing performance and achieve better results.

Marchex stands out as a frontrunner in the realms of call tracking and conversational intelligence. Our recognized platform for conversation intelligence, equipped with AI-enhanced sales engagement and marketing tools, empowers enterprises to convert strategic data into actionable steps that drive increased business success. Additionally, we offer AI-based insights and solutions that enable organizations to identify, connect with, and cultivate relationships with their most important customers through both voice and text communication channels. By leveraging our technology, businesses can significantly enhance their customer interactions and overall engagement strategies.

Ringba stands out as the premier platform for inbound call tracking and analytics, catering to call centers, pay-per-call marketers, and various businesses. With its advanced features like real-time call routing, ping tree capability, and top-notch analytics, Ringba ensures that users experience higher returns on investment than with any competing service. There are no contracts, minimum commitments, or hidden fees involved, allowing for utmost flexibility. Designed to challenge the limits of technological advancement, Ringba's dedicated team is revolutionizing communication between businesses and consumers while shaping the future of voice interaction. Comprising skilled AdTech engineers, product designers, and marketing experts, our primary focus is on your prosperity. Our support engineering team is readily available to provide assistance at any time, without incurring extra charges. You are free to utilize only the features you require, and as your business expands, so does Ringba’s capability to support you. By leveraging the same APIs, we enable smooth integrations that enhance operational efficiency. Ringba empowers digital agencies, pay-per-call marketers, and global enterprises to significantly boost their Return On Investment, making it an invaluable asset in today’s competitive landscape. As we continue to innovate, we remain committed to ensuring our users achieve their goals effortlessly.

Call-tracking is a tool that assesses and evaluates your telephone interactions effectively. By utilizing call-tracking, businesses can monitor and scrutinize their incoming calls in a detailed manner. This system offers a dependable and precise overview of the various communication channels employed in your marketing strategy. With these insights, organizations can gain a clearer understanding of their communication expenses and make necessary adjustments to their budgets. Call-tracking systems prove advantageous for businesses of all sizes, as they empower you to measure the success of your communication tactics without the need for substantial resources. It's crucial to analyze your return on investment, regardless of whether you're utilizing a single communication channel or multiple. Recognizing that phone calls often play a pivotal role in influencing purchasing decisions underscores the need for effective tracking. By employing this system, you can monitor your outcomes through comprehensive alerts and detailed reports, thereby enhancing your overall strategy and performance.

Our platform is specifically crafted to bolster your marketing and sales initiatives by aggregating data into a unified interface, providing valuable insights into conversion rates and revenue streams. With Ringostat, you benefit from in-depth reports that reveal the ad source, campaigns, and even the keywords that drive customer calls, allowing you to evaluate the impact of your advertising efforts effectively. You can easily scrutinize all phone interactions through customizable reports that cover 32 distinct parameters. There's no need to experience frustrating delays when it comes to activating new phone numbers for tracking; we guarantee activation within one business day. The comprehensive analytics feature empowers you to measure advertising success through the most dependable metric—revenue—rather than merely focusing on fleeting conversions such as clicks and calls that may not translate into actual sales. This holistic approach aligns cost data from advertising channels with revenue insights from your CRM, providing a clear mapping of the customer journey from the first encounter with your advertisement to the final transaction. By leveraging this robust system, businesses are equipped to make data-driven decisions that foster long-term growth and enhance profitability, ensuring they stay ahead in a competitive market. As a result, organizations can adapt their strategies to optimize performance continually.

This method provides an incredibly efficient and budget-friendly means to link marketing channels with sales teams, all while enhancing customer support. By removing tedious manual tasks, automated routing and workflows enable your support, marketing, and sales teams to concentrate on strategic initiatives rather than getting overwhelmed with routine processes. This approach bridges the gap between your customers and your business seamlessly. Simply incorporate a single line of Contact Clouds' tracking codes across all your website pages; there is no need for tags or custom URLs. The tracking code promptly identifies both the channel and geographic origin of your visitors, ensuring they receive the appropriate number. This guarantees that essential actions are executed while preserving the resources of your agents. Furthermore, you can leverage triggers to establish customized logic and workflows that direct calls according to your specific preferences, ultimately enhancing operational efficiency. With this setup, your organization can respond to customer needs more promptly and effectively.

Just like optimizing customer interactions over the phone, enhancing their online experience is equally important. Our advanced Call Analytics solution empowers you to implement immediate enhancements to your marketing strategies. By utilizing AI technology, this tool can examine conversations, identify crucial keywords, and sort calls effectively. To make sure that inquiries are directed to the appropriate representative, managing call flows is essential. You can visually monitor call conversions across various marketing platforms to boost your return on investment. Additionally, explore comprehensive call metrics and assess the performance of calls. Instant email alerts will notify you every time your business receives a call, keeping you informed. Our platform is customizable to reflect your branding, ensuring that your customers enjoy a consistent experience. Moreover, unique phone numbers allow you to track and monitor website visitors as they navigate your site. This capability helps you identify where potential customers drop off in their journey, enabling you to refine the overall customer experience and drive higher engagement.

Funnel Science® is an easy-to-use conversion tracking application that consolidates all your calls, texts, and emails into a single interface with just one login. This seamless integration enhances your business operations and boosts your marketing efforts significantly. Notably, it has demonstrated an impressive ability to elevate sales by more than 1,000%. Our dedicated team of Google Experts is committed to closing the gap between your sales and marketing strategies. Moreover, our comprehensive CRM and Call Tracking Software empower you to stay ahead of your competitors. With the advantage of predictive analytics, you can leverage data to make informed decisions and drive your success. By utilizing this innovative tool, you can transform your business approach and maximize your growth potential.

The Conduze pop-up builder offers a unique platform for businesses to develop intelligent pop-ups that aim to foster engagement and transform visitors into loyal customers. By customizing these pop-ups based on users' online behaviors, companies can seamlessly incorporate services, special offers, or contact requests that cater specifically to their audience's preferences. It is crucial for organizations to leverage their data as key performance indicators (KPIs) to pinpoint the most effective inbound calls, making Call Tracking an invaluable resource for assessing which marketing channels are successful and which are underperforming. This tactical strategy empowers businesses to concentrate their resources on campaigns that generate a favorable return on investment, leading to swift and lucrative results. Moreover, the integration of Call Tracking with pop-ups creates a robust approach to amplifying marketing initiatives across various industries. Businesses should start monitoring their leads immediately to engage and attract potential customers effectively, which will ultimately promote growth and success. By taking these proactive measures, companies can ensure they remain competitive and responsive to market demands.

Enhance your business operations with call tracking software that propels growth. WildJar offers an innovative call tracking solution designed to boost your success by significantly lowering customer acquisition expenses and potentially increasing revenue tenfold. It's essential to take charge of your incoming phone leads by identifying the advertising source that attracted your customers. Are they reaching out after a previous conversation? Is this lead truly valuable? We provide instant clarity on all these inquiries. Additionally, you can evaluate your team's dialogues and refine your approach to ensure every interaction is constructive. WildJar allows for seamless integration of call data into your favorite platforms, enriching the customer experience. Recognized for its excellence, WildJar's call tracking and analytics platform empowers marketers to achieve outstanding outcomes. As the leading call tracking and intelligence solution, WildJar assists businesses in optimizing their strategies and maximizing revenue from incoming phone inquiries. By recording your phone conversations, you can enhance sales performance while also supporting employee training and growth, ultimately fostering a culture of continuous improvement.

Phonexa is a comprehensive marketing software that offers eight distinct products designed to address various needs such as calls, leads, clicks, emails, SMS messaging, and more. Catering specifically to D2C businesses that experience substantial consumer traffic, the platform serves a diverse range of sectors including financial services, insurance, home services, legal, real estate, and healthcare. As a tracking solution, Phonexa excels in performance marketing, affiliate marketing, and partner marketing, providing the Phonexa Suite as the essential technology that empowers marketing teams to enhance their ROI across various channels, including affiliate, partner, and paid advertising. The software emphasizes results-driven marketing, facilitating customer interactions through clicks, phone calls, form submissions, and monitoring website behavior. Additionally, the Phonexa Suite operates as a unified system that grants D2C publishers, networks, brands, and agencies remarkable oversight of their campaigns, while also addressing transparency issues in lead generation and streamlining various processes. By integrating these features, Phonexa not only enhances operational efficiency but also significantly improves the overall marketing strategy for its users.

Our mission is straightforward: to enhance your brand alongside your communication and data-driven marketing initiatives by leveraging state-of-the-art voice and SMS technologies. While our team's enthusiasm is driven by innovation, we also understand that achieving your objectives relies heavily on simplicity and consistent support. This approach has resulted in an impressive 100 million conversions on the Fone Dynamics platform, achieved through our partnerships with clients, collaborators, and developers. With more than ten years of experience in the communications field, Jordan significantly influences our company’s direction as an essential part of the Fone Dynamics team. By employing our sophisticated call tracking and SMS solutions, your business can tap into a wealth of data and analytics, which facilitates more strategic sales and marketing approaches, all presented through an intuitive interface. Our dedication to ongoing enhancement guarantees that we stay ahead in the industry, always poised to meet your changing requirements, ensuring that your growth and success are our top priorities. Furthermore, we believe that every interaction is an opportunity to build stronger relationships and drive better results for your organization.

Bringing all marketing expenses into one unified platform not only streamlines management but also increases oversight and control. This approach allows for accurate tracking of the effectiveness of different advertising channels, campaigns, and keywords. Additionally, it monitors a variety of inquiries, such as phone calls, online submissions, chat interactions, and abandoned shopping carts. The platform includes features for automated scoring and analysis of conversation tones during phone calls. It provides a detailed view of the entire conversion journey, from ad impressions all the way through to sales and return on investment (ROI). With a remarkable 96% accuracy in identifying the sources of phone calls, we offer compensation in the form of extra numbers at no additional cost if more than 4% of calls cannot be traced back to a specific site visitor. Our solutions are tailored to help businesses optimize their marketing expenditures, thereby improving both efficiency and effectiveness. By leveraging our tools, organizations can uncover critical insights that enable them to make informed, data-driven decisions and refine their overall marketing tactics for better results. Ultimately, this leads to a more strategic approach to advertising and a stronger competitive edge in the market.

Invoca provides businesses with unparalleled technology, support, and dependability that is hard to find elsewhere, including: • Enhanced and actionable analytics: “We are achieving more precise and detailed attribution across web analytics, call tracking, and Salesforce CRM.” - SVP of Marketing, Acadia Healthcare • Tailored and innovative AI solutions: “The company consistently leads in technological advancements, and their Signal AI technology is revolutionary.” - G2 Review • Highly effective and user-friendly integrations: “Invoca plays a crucial role in our technology ecosystem, offering a comprehensive view of the customer that enables us to create the experiences our customers desire.” - VP Analytics, eHealth • Exceptional customer support: “The onboarding and customer success assistance is the best I've encountered with any marketing platform.” - G2 Review In addition to these attributes, Invoca's commitment to continuous improvement ensures that clients remain at the forefront of industry trends.

Presenting an all-encompassing platform designed for the measurement, analysis, and qualification of voice data, specifically engineered for marketing, sales, and management teams. By harnessing cutting-edge artificial intelligence, this innovative solution reviews calls, pinpointing the most successful interactions, streamlining processes, and expediting the sales cycle. Additionally, it allows for the assessment of return on investment for calling-related campaigns, while evaluating the origins and volume of leads that prompt outreach, thus boosting the efficiency of your marketing strategies and advertisements. You will gain detailed insights into each salesperson's call performance and the specific language that effectively turns leads into sales. Furthermore, the platform offers critical data that aids in training your team and comprehending consumer behavior throughout their journey. It enables the monitoring of various sales channels or call centers alongside the performance metrics tied to your marketing campaigns, all accessible from a single, cohesive dashboard. This comprehensive solution not only equips you with essential tools to enhance your operational efficiency but also empowers you to achieve remarkable success in your endeavors! Additionally, it fosters a data-driven culture within your organization, allowing for continuous improvement and adaptation.

Our cloud-based PBX call management solution effectively reduces your communication costs while improving your phone system. By maximizing your marketing resources and leveraging your website traffic, you can enhance operational efficiency without needing additional hardware—only a computer and internet access! The automatic call distribution feature guarantees that your customers will reach the right office, department, or staff member every time. With our robust analytics tools, you can assess incoming calls and web form entries, facilitating the intelligent distribution of your advertising expenditures, preserving customer histories, and ensuring smooth integration with your CRM systems. This service significantly minimizes the chances of human error in processing requests, thanks to our automated notification system. An easy-to-navigate dashboard displays all information transparently, and it also supports importing data from various applications or sources through an API. Furthermore, the web form auto callback feature allows your manager to engage with clients within just 30 seconds of their form submission on your site, thereby boosting customer interaction. By incorporating these capabilities, your organization can not only streamline its operations but also elevate overall customer satisfaction. Additionally, this approach can lead to increased customer loyalty and long-term business growth.

Call Sumo serves as an essential tool for companies that depend on customer phone interactions to boost their acquisition and retention efforts. By harnessing the power of advanced Machine Learning combined with valuable Human Insights, businesses can easily identify specific areas within marketing and customer engagement that need improvement. Navigating the complexities of business and marketing communications can be overwhelming, but Call Sumo simplifies this optimization journey by notifying the right party at the most opportune time—offering features such as Enhanced Caller ID for receptionists, SMS alerts for urgent matters, and detailed PDF reports for marketers and managers. This functionality equips teams with the knowledge necessary to refine their marketing and sales approaches, ultimately resulting in better performance outcomes. Moreover, Call Sumo modernizes your current phone system with intelligent technology, irrespective of its age. Our sophisticated call tracking software provides insights that empower businesses to adopt marketing tactics typically utilized by Fortune 500 firms, ensuring that you remain competitive while maximizing your outreach capabilities. In an era where rapid business developments are commonplace, having access to the right resources is crucial for achieving success, and Call Sumo is here to help you navigate this landscape effectively.