List of the Top 7 Campaign Management Software for TikTok Ads in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly.

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

ConvertBomb is an innovative SaaS solution transforming how advertisers manage their campaigns across major platforms such as Facebook, Google, LinkedIn, TikTok, Snapchat, and Twitter. With advanced micromanagement features, ConvertBomb allows users to create automated rules tailored to their specific business goals and advertising strategies, ensuring peak ad performance. This platform provides the capability to efficiently scale high-performing ads while swiftly halting those that do not meet expectations, offering the adaptability required for effective campaign management. Additionally, ConvertBomb's intuitive interface makes it accessible for users of all skill levels, further enhancing its appeal in the digital advertising landscape.

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

Pathmatics provides brands with vital insights into digital marketing, enabling them to seize new opportunities in the ever-changing online landscape and drive their next phase of growth. With unparalleled coverage across major platforms such as Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics uncovers essential elements of advertising tactics—addressing the what, when, where, who, and how—thereby revolutionizing the strategies marketers employ to thrive in the digital arena. By minimizing the time required for gathering and organizing reports, brands can optimize their initiatives using our well-regarded digital marketing intelligence platform. Access to a comprehensive and accurate database of digital advertisers empowers users to make confident, informed choices. Utilize our insights to identify potential business ventures and craft impactful creative campaigns that truly engage audiences. As a result, driving more sales, boosting revenue, and expanding marketing budgets becomes attainable, ultimately positioning brands for long-term success. Adopting these innovative tools can significantly bolster a brand's competitive position in a fast-paced digital landscape, paving the way for continued evolution and advancement in their marketing efforts.

Leverage the capabilities of AI to drive effective prospecting and create lookalike campaigns that draw in your target audience for your e-commerce store. Utilizing the Adyogi reporting system, you can carefully track every transaction made through our platform, allowing you to keep a close eye on your budget. Seamlessly retarget your audience by displaying products that resonate with their prior engagements on your website, which can significantly boost your conversion rates. Quickly establish high-impact Performance Max campaigns that deliver remarkable outcomes. Adyogi empowers you to optimize your product data feeds, improve your content quality, automate precise bidding strategies, and compare your performance with rivals, all through an intuitive interface. Take charge of your presence in the Amazon advertising space by crafting a customized campaign strategy that complements your brand's vision. Our adaptable reporting dashboard simplifies the creation of optimization insights, making it easier than ever to refine your marketing strategies. This efficient method not only conserves time but also amplifies your advertising effectiveness, ensuring that you achieve the best possible results in your campaigns. By embracing these innovative tools, you can transform your online store into a leading competitor in the market.