List of the Top 5 Campaign Management Software for Yahoo DSP in 2025

Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Brax is a cutting-edge platform tailored for agencies and brands to manage their advertising efforts through a cohesive and centralized dashboard. Picture the convenience of making updates to all your campaigns at once. With the Native Power Editor from Brax, modifying any aspect of your campaigns is a breeze, thanks to its intuitive spreadsheet-like interface that simplifies the launch and optimization of your advertisements. Moreover, it facilitates direct comparisons across different platforms, providing valuable insights into the overall effectiveness of your brand's native advertising. You can easily import and link data from your current tools, such as Google Analytics, which allows you to track performance metrics across campaigns, content, and publishers at any time. Say goodbye to the errors that stem from human oversight and the financial burdens of incorrect assumptions. Brax gives you the ability to set up your tracking tags just once, ensuring accurate and reliable data for the long term. In addition, you can leverage macros to automatically insert campaign names, ad IDs, and publisher IDs, further boosting your productivity. This all-encompassing solution guarantees that your advertising initiatives are not only impactful but also well-informed, leading to better decision-making and improved results. Overall, Brax represents a significant advancement in how brands approach their advertising strategy.

Unify Your Marketing Data on a Single Platform. Our mission is to make analytics accessible for everyone! Enhance your return on investment by creating captivating dashboards that leverage real-time data and allow for seamless sharing of automated reports. In just five minutes, you can integrate any or all of your advertising accounts. The sidebar offers a variety of widgets, such as tables, pie charts, graphs, and even visual representations of your ads. Instantly share your pre-designed reports with key stakeholders, whether they belong to your organization or are external partners. Are your Facebook Ads yielding results comparable to those of your Google Ads? Design tailored dashboards to track and assess the vital metrics that are important to you, all in one centralized location (with the option to customize metrics). To further enhance your strategy, consider using AdStage Join to link your advertising data with web conversions and sales, transforming the process into something almost magical! Maintain the engagement of your ad creatives and fight against ad fatigue by automatically rotating or scheduling new ads for launch on specific dates or based on performance metrics. This forward-thinking technique guarantees that your marketing efforts stay vibrant and effective in a continuously evolving environment, ensuring you remain ahead of the competition.

TheOptimizer, crafted by seasoned professionals with more than ten years in the field, serves as a comprehensive automated campaign management platform. This system streamlines the process of optimizing your campaigns, enhancing your return on investment while saving time and increasing your profit margins. By leveraging precise campaign analytics, you can fully automate the optimization process. It provides a variety of tools including flexible automatic rules and smart lists to simplify your tasks. Safeguard your advertising expenditure with continuous 24/7 monitoring rules applicable at the levels of campaigns, widgets, and creatives. As your campaign performance evolves, budgets and bids can be adjusted automatically to reflect these changes. The platform allows for the quick cloning of native campaigns, enabling you to replicate successful strategies without the need to start from scratch. With the ability to automate your optimization entirely based on reliable campaign data and implement rule-based actions, efficiency is greatly improved. Additionally, you can swiftly modify and establish bids for publishers or campaigns without the hassle of logging into your traffic source. The system also enables you to automatically track and pause underperforming or saturated creatives using dedicated rules at the creative level. This comprehensive approach ensures you stay ahead in the competitive landscape of digital marketing.

We are a team of innovative creatives utilizing technology to implement proven digital media strategies that can significantly enhance your business's presence. If you aim to strengthen brand loyalty, increase website traffic, and boost revenue, you’ve come to the right place. In today's landscape, where third-party cookies have lost their reliability, access to high-quality, interconnected customer data is essential. As part of Fluent, Inc., a prominent registration-based marketing platform in the United States, AdParlor is equipped with insights from millions of consumers on a monthly basis. Our methodology is data-driven, and our strong partnerships with major platform players enable us to offer a unique approach that delivers measurable results for our clients. We emphasize a continuous, data-informed strategy that considers the timing, location, and methods of your digital media initiatives. By providing scalable outcomes across diverse platforms, we effectively minimize any media-related risks. Your goals are in harmony with our mission, so leverage our expertise and resources to optimize your operations while maintaining oversight. Together, we can tackle the challenges of the digital environment and ensure your business not only survives but flourishes in this competitive landscape. This collaboration will empower you to make informed decisions while enjoying the benefits of our extensive knowledge and experience.