List of the Top 23 Customer Advocacy Software in 2025

Qomon stands out as a leading and highly intuitive mobilization platform and mobile application tailored for nonprofits, projects, or campaigns, enabling seamless management from headquarters to the field through the power of data and digital solutions. In a world where time is scarce, budgets are tighter, and teams are larger, Qomon empowers organizations to enhance their efficiency and prioritize impactful actions. Your volunteers and community members are invaluable allies in propagating your mission, and to maximize their potential, it's essential to streamline processes and invest in superior tools. By transforming the way we engage with citizens and communities, Qomon helps you meet the evolving expectations of the public through enhanced real-time interactions and increased adaptability. With this digital transformation, you can focus on executing your mission rather than being bogged down by logistical challenges. Known for its exceptional capabilities, Qomon offers software and a mobile app that facilitate real-time, comprehensive analysis, improved field operations, and stronger engagement with supporters. The platform features an Action CRM along with Field & Digital Organizing tools, which encompass functionalities such as canvassing, calling lists, event management, petitions, and more, alongside Data & Map tools that convert your data into actionable insights. With Qomon, you can not only streamline your operations but also inspire and mobilize your community effectively.

Referral Factory stands out as the leading referral software that simplifies the process of creating, managing, and monitoring your referral program! You can easily sign up, design your referral program, and encourage your customers to share your brand without any need for coding skills. With Referral Factory, you gain access to over 1,000 ready-made referral program templates, or you have the option to create a custom template that suits your needs. Tailor your referral campaigns to perfectly align with your brand identity while effortlessly distributing referral links to all your users. Tracking referrals is straightforward, and you can automatically reward referrals with cash, vouchers, or even your own uploaded coupons. What truly sets Referral Factory apart is the absence of required tracking script installations, allowing you to launch your referral program without the need for a developer. Additionally, it seamlessly integrates with platforms such as Hubspot, Salesforce, Intercom, Zoho, Pipedrive, and others. As your business grows, you can take advantage of webhooks, Zapier Zaps, and a versatile API, ensuring that your referral program can expand alongside your success. This makes it not only user-friendly but also adaptable to your evolving business needs.

An All-In-One Call Center Solution CallShaper’s cloud-driven software for call centers offers a straightforward approach to call management. Inbound and outbound call center managers benefit from CallShaper's dynamic, user-friendly, and adaptable platform for optimizing their operations. The platform is tailored to help call centers lower expenses and enhance return on investment. CallShaper collaborates with businesses to boost contact rates, monitor agent performance, manage leads and sales workflows, and optimize outreach efforts. Managers can easily route calls to different parties using the intuitive drag-and-drop interactive Voice Response (IVR) editor, which considers agent availability, type, and timing. CallShaper also enables call centers to examine databases to identify leads, whether landline or mobile, as well as manage Do Not Call list entries and track call abandonment rates, aiding customers in adhering to Telephone Consumer Protection Act (TCPA) regulations. Supervisors have the capability to upload leads in bulk, while agents can rely on call scripts to effectively address and resolve customer inquiries. Furthermore, with predictive and preview dialing features, marketing agents can streamline their call processes and gain insights into lead information prior to engaging with clients, thus enhancing overall productivity and efficiency.

Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.

Enhance customer loyalty and drive business growth using Kangaroo Rewards, a premier omnichannel loyalty solution relied upon by numerous SMBs and Fortune 500 companies alike. Create highly personalized interactions through tailored rewards, automated marketing campaigns, and your dedicated branded application. Experience a significant increase in average order values, as customers feel appreciated, are encouraged to spend more, and return frequently. Simplify your operations with an easy setup process and professional support at your disposal. Our precise data insights are designed to refine your loyalty program, boost ROI, and generate substantial profits. Kangaroo seamlessly integrates with top-tier POS, eCommerce, and marketing platforms including Shopify, Lightspeed, Magento, and Mailchimp, ensuring a comprehensive approach to customer engagement. This integration allows businesses to leverage their existing systems while enhancing customer experiences.

Influitive provides a platform where customers, developers, partners, and employees can engage in a community by taking on challenges, making referrals, and writing product reviews. These challenges are customizable for both individuals and groups, enabling participants to earn points, badges, and levels that can be exchanged for various professional benefits and rewards. Furthermore, users can effortlessly track and visualize all engagement activities, along with the return on investment. This seamless integration enhances the ability to direct members through your marketing automation tools and customer relationship management systems, ensuring a more organized approach to community engagement. By fostering this environment, organizations can strengthen their relationships with stakeholders while promoting active involvement.

GRIN stands out as the sole creator management platform specifically designed for the ecommerce sector. Utilize GRIN for discovering and reaching out to creators while efficiently overseeing all your creator partnerships and campaigns in a centralized location. Its seamless ecommerce integration simplifies product seeding, the distribution of discount codes, and the management of affiliate links. Furthermore, the comprehensive reporting suite offers precise sales tracking and in-depth analytics, empowering you to handle everything effortlessly. Trusted by top direct-to-consumer brands, GRIN serves as their go-to solution for fostering rapid expansion and scalability in their creator management efforts. Every brand can elevate its influencer strategy with the robust tools that GRIN provides.

What’s the point of relying on multiple systems when a single solution can handle everything? Weave simplifies communication for patients, clients, and customers, enhancing efficiency both in the office and remotely. This streamlined communication is particularly beneficial in the context of the COVID pandemic. By using Weave, connecting with clients and patients becomes a straightforward process. It ensures that important messages are delivered promptly and effectively, fostering better relationships and improving overall service.

Impartner enhances the capabilities of your partner ecosystem by enabling you to effectively Manage, Optimize, and Accelerate each phase of the partner experience. Our platform caters to top-tier global enterprises, featuring numerous CRN 5-Star Award-winning channel initiatives and appointed Chief Partner Officers. With Impartner, you can trust that our cutting-edge solutions are addressing your business requirements while connecting you with a network of distinguished partners. This commitment to excellence ensures that your organization is well-equipped to thrive in a competitive landscape.

Fotaflo is an innovative marketing platform tailored for sharing photos and videos, simplifying and automating the distribution of visual content to your audience. A highly effective approach to boost your business is by offering free photos to your guests, ensuring they have ongoing access to their images as long as they use Fotaflo. You can effortlessly capture short video snippets, and the platform will seamlessly blend these with your current footage to produce a refined video for your visitors. In addition, you can assemble collections of your own promotional media, which will be automatically added to the albums of your guests. Whether you work independently or oversee multiple teams in various locations, every team member can have a customized Fotaflo account. With specific user permissions, you can maintain oversight and control over the shared content. Our pricing structure and services are specifically designed for those wishing to provide complimentary photos, greatly enhancing the overall guest experience. Moreover, this platform not only elevates your marketing initiatives but also guarantees that your guests depart with cherished memories encapsulated in high-quality imagery. Ultimately, Fotaflo serves as a powerful tool for creating lasting impressions through visual storytelling.

Appath is a cloud-centric platform designed to enable multichannel ecommerce retailers to oversee their inventory, orders, and shipping from a centralized location. With its powerful features, users can utilize our application to boost their sales and streamline everyday operations effortlessly. Additionally, Appath offers seamless integration with prominent sales platforms such as Amazon, eBay, Shopify, and Magento, as well as major shipping providers like UPS and FedEx, ensuring a comprehensive solution for retailers. This connectivity enhances the overall efficiency and effectiveness of retail management in a competitive market.

ClientTether is a CRM specifically designed for franchises, created by franchisors to streamline sales automation in the franchising sector. With our suite of automated tools that include options for contacting, texting, emailing, quoting, and requesting online reviews, your FranDev teams and franchisees can efficiently capture leads and nurture prospects throughout their entire customer journey. Our user-friendly sales engagement platform boasts robust communication features, digital signing capabilities, estimation tools, and comprehensive multilocation reporting for tasks such as royalty calculations. In addition, functionalities like chat bots, reputation management, and online scheduling are among the numerous features offered to enhance user experience. FranDev teams and franchisees can easily visualize their sales pipelines, identify potential risks, and manage to-do lists all from a single dashboard. Moreover, our platform allows users to construct their entire franchise development process, send Franchise Disclosure Documents (FDDs), obtain digital signatures, and oversee franchisee communications and onboarding seamlessly from one centralized location. Our intuitive dashboards facilitate the management of franchisee performance metrics, ensuring that every aspect of your franchise development is monitored effectively. Furthermore, we provide exceptional support and onboarding to ensure that clients maximize the benefits of our services.

Annex Cloud provides comprehensive loyalty solutions designed to adapt to the evolving expectations of consumers. Their Loyalty Experience Platform combines top-tier loyalty program management features with robust engagement tools, enabling businesses to effectively connect with, engage, and expand their customer relationships on a large scale through loyalty SaaS offerings. This platform facilitates the creation of engaging experiences that foster loyalty and ensure your brand remains prominent in customers' minds. By promoting human-like interactions, customers respond positively, and you can motivate desired behaviors while personalizing your communications and incorporating gamification into your engagement strategies. Additionally, the Loyalty Experience Platform empowers you to monitor, gather, and communicate with customers at every stage of their journey. With all the necessary elements for crafting unforgettable customer experiences, the platform supports a wide range of channels, including social media, SMS, email, and print, ensuring a holistic approach to customer loyalty. Furthermore, by leveraging these tools, businesses can truly enhance their connection with customers and cultivate long-lasting relationships.

For over a decade, we have been creatively developing innovative strategies for major enterprise brands like T-Mobile, EDF, Tesco, and Vodafone, enabling them to utilize rewards and attract a greater number of ideal customers. Explore any of our diverse reward marketing solutions, which encompass referral programs, brand partnerships, reward distribution, influencer collaborations, advertising and sponsorship opportunities, and more; you can choose to implement just one, a combination of several, or the entire suite for maximum impact. By customizing your approach, you can ensure that your marketing efforts are tailored to meet the unique needs of your audience.

Gathering feedback on vital platforms has become remarkably easy with the introduction of one-click request options and text messaging features. Whether you're in your office or your team members are out in the field, initiating requests is a breeze. The system allows for seamless organization and filtering of reviews based on various criteria such as employee, location, review platform, and communication method. With immediate notifications, you can swiftly address negative feedback, which ultimately improves customer satisfaction. A concise summary of your key performance indicators provides valuable insights into the effectiveness of both your company and your team. Additionally, real-time notifications help you spot actionable trends that could strengthen your online reputation. Once you choose and prioritize the review platforms that matter most to you, our automated system guides customers to the best-suited options for their needs. This efficient approach for customers not only increases your review volume but also displays all your feedback from numerous platforms, along with your business information and social media updates, all in one convenient location. By centralizing all relevant information, you can foster a more engaging atmosphere that promotes customer interaction and cultivates trust. Moreover, this streamlined experience helps you build long-lasting relationships with your customers, as they feel more connected to your brand.

We offer six specialized products designed specifically for various industries to assist you in reaching your business objectives. The CRM for Wealth Management empowers advisors to enhance their assets by fostering robust relationships with clients. Meanwhile, the CRM for Private Banking supports Relationship Managers in increasing assets under management by deepening client connections. In the realm of Commercial Banking, our CRM facilitates bankers in maximizing upsell and cross-sell opportunities through tailored service. For Corporate Banking, this CRM aids business bankers in boosting upsell and cross-sell potentials by linking insights and sales teams across diverse regions. The CRM for Sales, Research, Trading, and Research is designed to help users optimize profits and improve capital utilization, while our Insurance CRM assists agents in driving renewals and discovering cross-sell opportunities, ultimately leading to increased business growth. Together, our products comprehensively address all your CRM needs, integrating sales, service, and marketing functionalities that are customized for your specific industry. This holistic approach ensures that you have all the necessary tools to excel in your market.

The leading technology for engaging your audience with customized and relevant messaging across various Print and Digital media channels. Improve collaboration, visual clarity, and the efficiency of your 1:1 multichannel marketing efforts. Presenting the groundbreaking Circle GUI, which now enhances XMPie's Cross Media dashboard, offering a unified and comprehensive view for overseeing touch points and executing as well as monitoring the entire multichannel campaign. The Circle interface features a user-friendly design that facilitates interactive diagramming and visualization at every phase of a multichannel marketing strategy—spanning from initial conception to campaign development, execution, and results evaluation. Service providers and agencies, along with their clients, can work together to design, visualize, plan, construct, and automate tailored multichannel communication campaigns at each stage of their progress, ensuring a cohesive method to reach marketing objectives. This collaborative space not only fuels innovation and productivity but also allows for swift adjustments in response to shifting market demands, thereby enhancing overall effectiveness. Additionally, the integration of these tools promotes a seamless workflow that ultimately leads to greater success in marketing endeavors.

Transform your online store into a hub of unforgettable experiences! GUURU’s Community Advice Solution empowers you to offer customized shopping journeys that foster true brand loyalty. By facilitating direct interactions with enthusiastic individuals who provide sincere product insights, your customers benefit from the guidance of real users who genuinely appreciate your offerings. This live engagement allows site visitors to obtain immediate, personalized recommendations from knowledgeable product enthusiasts, enhancing their shopping experience. GUURU effectively redefines e-commerce by creating a trustworthy, community-focused environment that thrives on authentic relationships, making every purchase more meaningful and memorable.

Your audience, including customers, followers, and supporters, already has an interest in your brand. By implementing incentivized marketing initiatives, you can amplify social engagement and boost revenue while monitoring your return on investment in real-time. Your Customer Success Manager will assist you in executing proven activation strategies, encouraging your existing customers and fans to become brand ambassadors. You can activate these supporters through a custom-branded sign-up page, manage and approve ambassador applications, and create an unlimited network of ambassadors. All interactions, outcomes, and activities with your ambassadors can be efficiently overseen from a centralized platform. Our cutting-edge "mission maker" feature empowers you to delegate incentivized marketing tasks to your ambassadors seamlessly. Through this network, you can effortlessly generate and automate social engagement, drive revenue, and enhance visibility utilizing advanced gamification techniques. Additionally, with sophisticated segmentation and filtering options, you can provide personalized tasks to your ambassadors. Leveraging social trend templates can further elevate engagement levels, ensuring that your brand remains relevant and exciting to your audience.

Mention Me software enhances customer retention and referral marketing for over 400 brands, such as Farfetch and PrettyLittleThing. With Mention Me Refer, word-of-mouth marketing is harnessed to transform customers into enthusiastic brand advocates. Additionally, Mention Me Retain is designed to ensure that loyal customers continue returning. The platform offers a fully customizable customer journey that supports 20 languages, 15 reward types, and 16 sharing methods, alongside an innovative name share feature that boosts referrals by 35%. Furthermore, advanced A/B testing and segmentation capabilities allow businesses to fine-tune their performance. This solution is ideal for companies processing more than 4,000 orders each month, making it a top choice for enhancing customer engagement and loyalty. As customer expectations evolve, leveraging tools like Mention Me can significantly impact long-term brand success.

Our SaaS platform provides over 70 Customer Experience Flows tailored for CRM and Marketing, specifically designed for mid-sized businesses and larger enterprises. We enable you to maximize revenue at every stage of your customer journey, ensuring that you can act swiftly without relying on IT or Implementation Partners to enhance your marketing efforts. With features like Audience Management, Engagement Programs, referral initiatives, Loyalty Programs, Discount Schemes, VIP Clubs, and Advocacy Engines, your marketing toolbox is comprehensive. Additionally, you can implement Look at-Me Programs and much more, all of which will significantly elevate the satisfaction levels of your customers. Experience the advantage of optimized customer service and stay ahead of your competition.

Our software leverages social proof on an extensive scale, transforming customer insights into diverse formats like case studies, testimonials, and reviews. This capability allows your marketing claims to be backed by solid evidence, enhancing your credibility with potential customers. By capturing elusive ROI metrics and operational outcomes from your clients, you can effectively build trust and reliability. Tailor your marketing strategies to specific sectors and target audiences by analyzing customer feedback to produce compelling, targeted content. In a competitive marketplace, utilizing customer proof points can help you vividly differentiate your offerings from those of competitors. Accumulate vital social proof to support buyers throughout their journey, leading to a wealth of new references, enhanced case studies, and refined testimonials to bolster your sales and marketing efforts. Efficiently collect feedback, authenticate response data, and publish fresh customer stories, utilizing these narratives to boost engagement in your marketing campaigns—all while accomplishing this in a fraction of the time that traditional methods demand. Furthermore, this optimized approach not only conserves valuable time but also elevates the overall impact of your marketing strategies, ensuring a significantly improved return on investment. As a result, you can continuously adapt and refine your tactics to stay ahead of market trends.

Base allows you to tap into the vast potential of your most significant growth asset: your customers. As pioneers in the Customer-Led Growth (CLG) initiative, we offer a dedicated customer marketing platform that empowers B2B companies to create ongoing and personalized interactions throughout the entirety of their customers' journey on a broad scale. By scrutinizing the distinct path of each customer across multiple touchpoints and leveraging insights for focused engagement, you can improve contextual interactions, enhance product adoption, cultivate loyalty and advocacy, support cross-selling and upselling efforts, increase retention rates, and efficiently collect feedback. This all-encompassing strategy not only fortifies customer relationships but also propels long-term growth for your organization. Ultimately, prioritizing customer engagement will position your business to thrive in a competitive landscape.