List of the Top Customer Data Platforms (CDP) in New Zealand in 2025 - Page 10

Effortlessly synchronize data and experiences across an array of channels and technological frameworks. Customers interact with your brand through various platforms such as mobile devices, websites, and email communications. Learn how Conscia collects, unifies, and enhances customer information from multiple sources to create a comprehensive view that is readily available to all applications via real-time APIs. Content can be disseminated through a variety of CMS platforms and enterprise systems. Investigate how our cutting-edge headless CMS offers a unified perspective of all your content within a single, centralized interface, enriching existing assets while facilitating the generation of new material. Context includes the channel of customer interaction, along with their immediate location, intentions, and viewpoints. Discover how Conscia empowers marketers with both rule-based and algorithmic strategies to influence what customers see depending on their current context. This method not only provides marketers with increased control but also reduces their reliance on IT resources, promoting a more flexible and responsive marketing landscape. In this way, businesses can adapt to evolving customer needs more swiftly and effectively.

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

The Commanders Act Customer Data Platform enables organizations to enhance both revenue and customer loyalty by cultivating meaningful relationships with their prospects and existing clientele. As the cost of acquiring new customers rises, the rate of conversion remains relatively low, hovering around 2.5%-5%. In response, brands are increasingly focused on gathering essential data insights—including behavioral, demographic, and psychographic details—from every interaction with customers and leads. This trend underscores the importance of collecting extensive data from all customer touchpoints. Furthermore, it is crucial to clean, standardize, and securely store this data in a centralized repository that is easily accessible across all marketing channels, as well as utilized by sales and customer service teams through their CRM systems. For a genuinely customer-focused strategy, marketers must emphasize a data-driven approach, making it essential for them to access reliable data that facilitates a comprehensive assessment of their marketing tactics and strategies. By effectively leveraging these insights, businesses can customize their offerings to align more closely with customer expectations, ultimately leading to increased satisfaction and loyalty. In a competitive marketplace, the ability to adapt and respond to customer needs can significantly differentiate a brand from its rivals.

Lead Activation encompasses the ability to maximize revenue from users who are actively interacting with your website, app, or landing pages, highlighting the significance of lead quality and achieving a higher return on investment. We champion the idea that technology should align with business goals rather than dictate them. This principle has inspired us to develop a platform that effectively merges Marketing and Customer Experience, placing the customer at the forefront of every engagement. Our solution is designed to be both scalable and performance-oriented, emerging from the need to unify online and contact center experiences into personalized and cohesive journeys. It serves as an all-encompassing digital marketing toolkit, crafted for flexibility. Users can evaluate and qualify leads, build targeted audiences, and customize experiences across both web and mobile interfaces. We deliberately avoid generic solutions, and our partnership with clients starts with assessing their digital maturity through the BySide Lead Activation Diagnostic, ensuring our strategies are fine-tuned to meet their unique requirements. Ultimately, we aspire to equip businesses with the tools they need to excel in a competitive marketplace, paving the way for sustainable growth and success. This commitment to tailored solutions reflects our understanding that every business has distinct challenges and opportunities to seize.

D&B Rev.Up stands out as the revolutionary RevTech platform that B2B marketers are excited to embrace. Its flagship offering, D&B Rev.Up ABX, equips businesses with the tools needed to enhance revenue through consolidated data, targeted audience outreach, and personalized interactions across multiple channels, while also providing the ability to measure performance effectively. This capability is supported by our advanced Customer Data Platform (CDP), which integrates effortlessly with your current Martech or Salestech solutions, allowing you to circumvent the limitations of yet another technology silo. For instance, Citrix utilizes Dun & Bradstreet to refine the targeting methodologies of its marketing and sales teams, enabling them to engage with the right accounts using tailored messaging, which significantly boosts pipeline expansion and deal values. Likewise, LiveRamp aimed to enhance its reach; through the adoption of Dun & Bradstreet, they have successfully expanded their account landscape and initiated cohesive, targeted campaigns directed at pivotal accounts. By offering your audiences curated and relevant experiences, you can consistently provide value across a variety of platforms, including display advertising, social media, email, and search engines, which ultimately helps in winning their loyalty. With D&B Rev.Up at your disposal, your marketing initiatives will not only achieve effectiveness but will also deeply resonate with the audience you aim to engage. In a competitive landscape, leveraging such innovative solutions can set your business apart and drive sustained growth.

The NEXUS platform combines powerful data collection, processing, and governance capabilities with sophisticated custom analytics, business intelligence, and AI-driven insights, enabling the creation of seamless data applications that promote a truly intelligent global marketing ecosystem. It allows organizations to gain deep customer insights, execute intelligent marketing strategies, and tailor experiences, ultimately empowering them to engage in data-driven marketing initiatives. This methodology leads to the execution of real-time, personalized intelligent marketing campaigns. Moreover, it accommodates the multi-faceted analysis of vast customer data, providing customized insights and business intelligence. The platform significantly enhances the customer experience and adeptly manages the customer lifecycle, resulting in strengthened customer loyalty, elevated repurchase rates, and increased lifetime value, all while minimizing churn rates. By utilizing real-time insights, businesses can enhance customer service and cultivate more meaningful relationships with their clientele. Ultimately, NEXUS not only revolutionizes marketing approaches but also has a profound effect on overall business success, making it a vital tool for any organization looking to thrive in a competitive landscape. Furthermore, its innovative features ensure that companies stay ahead of industry trends and adapt to changing consumer behaviors effectively.

Introducing a revolutionary customer data platform tailored specifically for traditional retailers and consumer packaged goods brands. With Bridg, the transformation of credit and debit transactions into loyalty programs empowers businesses to execute loyalty strategies that cater to each individual customer. Consequently, retailers and CPG brands unlock access to deep insights, precise marketing tools, and comprehensive performance metrics that were once exclusive to online enterprises. Bridg’s exceptional offline identity resolution technology offers unparalleled accuracy and high match rates, enabling the linkage of transactions to individual customers, regardless of the payment methods they utilize in physical stores or online. Users can take advantage of pre-built standard dashboards to visualize essential customer behaviors or seamlessly integrate with their preferred business intelligence systems; for those in pursuit of more intricate analysis, SQL capabilities are provided for advanced queries. Additionally, real-time updates to customer profiles ensure that businesses can continually unearth valuable insights that inform their strategies. This forward-thinking approach not only boosts customer engagement but also fosters stronger brand loyalty through a more profound understanding of consumer habits, ultimately driving business growth and innovation. By leveraging Bridg, retailers can adapt to the evolving landscape of consumer expectations, positioning themselves for future success.

Companies have access to crucial data that can help them understand their customers better, yet a significant number find it challenging to extract valuable insights from this information. Moreover, only a small fraction excels at leveraging these insights to create personalized experiences instantly. The elite in customer engagement stand out by seamlessly providing this real-time personalization across multiple channels, customer journeys, and business areas. Aim to join the ranks of these leaders in customer engagement by leveraging your current data, technological resources, and communication strategies to deliver extraordinary experiences with our all-in-one cloud engagement solution, CSG Xponent™. This innovative platform combines a robust customer data system, exceptional customer journey orchestration, and insightful analytics with effective omnichannel communication, all within a unified system. By adopting Xponent, organizations can create personalized, anticipatory, and proactive interactions with their customers, leading to improved business outcomes, faster value realization, and reduced risks. This holistic strategy not only enhances the customer experience but also allows businesses to build stronger connections with their clientele and achieve long-term growth. In a competitive market, the ability to adapt and respond to customer needs in real-time is essential for sustained success.

As a leader in the fields of Customer Data Platforms (CDP), Fraud Data Platforms (FDP), and Customer Data Management (CDM) Solutions, we recognize that organizations that harness data effectively can significantly outperform their rivals; they simply require the right tools to access critical information at the ideal time. Our advanced data solutions enable users to effortlessly gather, contextualize, and utilize information, granting them full control to make informed business decisions. With Celebrus' built-in security and privacy features, the tedious task of proving compliance becomes a thing of the past. Interacting with your customers in real-time can mirror the dynamics of in-person sales meetings, as you gather, contextualize, and leverage audience data to craft personalized experiences that truly resonate with them. In addition, we protect your customers from online fraud and financial crimes by identifying fraudsters through their unique behavioral traits. Moreover, improve the overall customer experience through smooth, discreet, and continuous authentication methods that foster trust and dependability. Ultimately, our solutions are not only aimed at addressing current data needs but are also designed to foresee and adapt to evolving demands in a fast-paced digital environment. By prioritizing innovation and user-centric design, we ensure that businesses can thrive in this competitive landscape.

Bring together all your client, prospect, and lead information into one unified platform. By consolidating data from multiple systems and campaign tools, you can develop a thorough understanding of your customers that is accessible organization-wide, providing a cohesive, 360-degree view that adheres to GDPR guidelines. The PRDCT Audience Builder allows you to utilize this integrated customer information to design omnichannel marketing campaigns that significantly improve your overall marketing outcomes. The PRDCT applications facilitate the achievement of your customer data goals, whether it's through effective customer segmentation, tailored content delivery, or enhancing your marketing efficiency. We make it easier to centralize your customer data from various sources, which enables you to focus more on understanding, engaging, and activating your customers. Furthermore, PRDCT automatically collects individual consent from all your data sources, consolidating this into a comprehensive set of customer permissions and preferences that comply with GDPR regulations. This ensures that your marketing initiatives are not only successful but also uphold ethical standards and legal requirements, fostering trust with your audience. With PRDCT, you can navigate the complexities of customer data management with ease, empowering your marketing strategies to reach new heights.

Leadgence provides an innovative tagging system designed to create highly specific lists, allowing you to maximize lifetime value while reducing acquisition costs. By leveraging our extensive data, you can design tailored outbound campaigns and significantly boost your inbound traffic. If you're worried about using outdated information, our thorough weekly data refresh ensures that your records stay up-to-date, reflecting the latest tags for every company. It's crucial to act quickly; once potential clients begin their online searches, the opportunity may already be lost. Engaging with businesses at the moment they encounter challenges that your services can solve is vital. Leadgence's sophisticated buying intent engine carefully analyzes a multitude of external data points to pinpoint potential clients who are ready to make purchases, giving you a competitive edge. Furthermore, you can easily enhance your lead list with high-quality external data, which aids in precise lead routing and prioritization. This proactive approach enables your business to capitalize on opportunities before they vanish, ensuring you stay ahead in a fast-paced market. Ultimately, the combination of timely insights and targeted engagement strategies empowers your outreach efforts to yield exceptional results.

Embrace a data-driven approach with our cutting-edge AI technology, which enhances personalized interactions at every phase of your customer journey. Attract new customers through multiple avenues, including Point of Sale registrations, face-to-face lead captures, referrals, and online sign-ups. Harness AI-powered lead management systems to efficiently secure walk-in leads and boost sales performance. Easily register on our commerce platform, mobile applications, or other channels, ensuring a smooth onboarding process. Integrate customer data obtained from POS transactions to achieve a comprehensive view of your clientele. Utilize an AI-optimized customer data platform alongside analytics to refine your outreach efforts. Reach out to prospective customers via social media and cultivate leads through recommendations from satisfied clients. CASA is specifically engineered to assist you in realizing your customer engagement goals and strategic success plans, propelling you toward sustainable growth. Our adaptable and scalable loyalty solution enables brands to build stronger connections with their customers, focusing on maximizing the value of your most important clientele. Furthermore, seamless compatibility with third-party applications guarantees that your systems operate in unison. With these innovative tools at your disposal, you can create a customer experience that is not only more meaningful but also significantly more effective, ultimately fostering long-term loyalty and satisfaction.

The Customer Data and Experience Platform (CDXP) allows businesses to track interactions with customers and prospects across multiple channels such as email, SMS, social media, CRM systems, call centers, mobile apps, and websites. By utilizing the CDXP, organizations can compile vast amounts of customer information and transform it into actionable insights that guide strategic decisions throughout the customer journey. This platform also facilitates the simultaneous evaluation of the effectiveness of different marketing campaigns through data-driven analytical models. In essence, it acts as a robust software solution that allows for the management of a unified customer database that is accessible from any operational system. Information gathered from various touchpoints can be synthesized into a comprehensive 360° customer profile within this persistent database. The development of this profile entails aggregating data from multiple sources, followed by a thorough cleaning and consolidation process to ensure its accuracy and relevance. Ultimately, the CDXP not only improves customer insights but also substantially streamlines marketing processes, enabling organizations to respond more effectively to customer needs. This capability to adapt enhances the overall customer experience and strengthens brand loyalty over time.

Roialty represents a groundbreaking approach to customer profiling and digital loyalty marketing, embraced by international brands and agencies to convert once-ignored anonymous data into lifelong customer loyalty. Its versatile functionalities enable the design of engaging experiences that emphasize profile-centric tactics aimed at boosting both customer loyalty and retention, while providing vital metrics to evaluate the effectiveness of marketing initiatives. By utilizing social customer segmentation, Roialty introduces important dynamic traits and insights that refine marketing segmentation abilities, guaranteeing a highly tailored customer experience. This holistic methodology not only cultivates loyalty but also equips brands with the tools necessary for making informed decisions that enhance their marketing strategies. As a result, companies can better understand their audience and adjust their efforts to meet evolving customer needs.

Efficiently initiate sharply focused marketing campaigns by utilizing your cloud data warehouse, free from concerns about storage fees, access hurdles, or dependence on engineering teams. This method empowers you to achieve productivity levels twice as high while cutting expenses by 75%, leading to an impressive fourfold boost in return on investment. Take advantage of our user-friendly visual builder to create flexible and effective user segments tailored for your optimal marketing initiatives. Discover a pricing model that is not only affordable but also adapts seamlessly to your growing customer data needs. With comprehensive backfilled data at your fingertips, worries about data volume will be eliminated, enabling the formation of detailed customer profiles that drive better engagement. Construct insightful segments using a holistic 360-degree perspective of your data stored in the warehouse, unlocking endless opportunities. Skip the tedious initial integration phase by directly linking to your Customer Engagement Platform (CEP), allowing you to kick off your campaigns without delay. This approach reduces your dependency on the data team for developing intricate, error-prone pipelines, thus enabling them to concentrate on areas where their skills can truly shine. With this innovative system, the ability to create and implement groundbreaking strategies is now firmly within your control, paving the way for unprecedented marketing success.

The Coho AI platform, along with its AI-driven operating system, effortlessly merges with current B2B SaaS solutions to deliver an in-depth evaluation of every user interaction with the product. By generating clear and actionable insights, Coho AI significantly contributes to nurturing growth led by the product itself, ultimately enhancing user experience and engagement.

Weborama stands out as a pioneer in semantic AI within the AdTech industry in France and throughout Europe, addressing the new technological hurdles faced by agencies, publishers, and advertisers in digital advertising while promoting respectful engagement with online users. Their Marketing Platform incorporates a unique and secure technology that utilizes all available cookieless and interconnectivity features within increasingly complex ecosystems. Functioning as a Hybrid DMP/CDP, this platform not only improves user qualification but also aims to enhance the long-term effectiveness of digital advertising and direct marketing initiatives, all while safeguarding the privacy of internet users. By making user confidentiality a top priority, Weborama establishes itself as a reliable partner in the rapidly changing digital marketing environment, inspiring confidence among clients and users alike. This commitment to privacy and innovation positions Weborama as a leader in shaping the future of ethical advertising practices.

Proem Sports emerges as an exceptional Customer Data Platform (CDP) tailored specifically for the sports industry. This cutting-edge platform empowers rights holders to unify various fan data sources into a comprehensive system. By leveraging Proem Sports, you can craft detailed individual fan profiles and develop highly targeted segments based on behavioral, transactional, and demographic information. This level of segmentation enables the execution of personalized marketing campaigns that genuinely connect with your fanbase, significantly enhancing engagement and nurturing loyalty. Moreover, our platform not only promotes interaction with the fan community but also supports the monetization of zero-party, first-party, and third-party data, thereby strengthening the bonds with your audience. With Proem Sports, you can: Effortlessly integrate and transform your fan data into actionable strategies. Create engaging experiences that elevate fan interaction. Build a brand identity that resonates with both fans and partners alike. Additionally, our tools facilitate ongoing optimization of your marketing strategies, guaranteeing consistent growth and sustained engagement over the long term. This comprehensive approach fosters an environment where both the organization and the fans can thrive together.

Integrating our demand generation engine with tailored audience development will drive growth across the entire buying journey. Over the last ten years, providers of intent data have largely recycled outdated account-level strategies, leading to a lack of competitive differentiation when all players draw from the same limited resource pool. For nearly twenty years, our focus has been on creating and honing first-party audiences, resulting in remarkable insights and precise targeting that surpasses the effectiveness of generic third-party data. Our solutions are designed to connect with audiences at every point in the purchasing process, catering to their preferred methods of engagement. While the process of building these audiences is increasingly complex, the outcome is a highly engaged audience that yields significant results. As a recognized leader in "intent to purchase" lead generation, pharosIQ leverages its extensive expertise to deliver insights and demand critical for success in B2B marketing and sales. With four decades of experience, pharosIQ adeptly transforms data into impactful engagements that resonate with potential buyers. This approach not only enhances connection but also fosters long-term relationships with clients, solidifying our position at the forefront of the industry.

Cultivate captivating customer interactions through the power of detailed data analysis. Develop cohesive campaigns that are readily available on a single, user-friendly platform, whether hosted in the cloud or on-site. This advanced communication tool, abundant in data, not only assists you in maintaining compliance but also safeguards your information while customizing your messages to suit individual preferences. Elevate your customer communication strategy and ensure streamlined operations. Our marketing software platform is poised to revolutionize your digital commerce environment by delivering tailored shopping experiences, in-depth analytics, and the wonders of automated marketing solutions. D•engage reimagines player engagement in the betting industry, placing a strong focus on retention and personalization through our consumer data platform. Rather than simply automating marketing communications, allow our Customer Experience Data Platform (CXDP) to help you build genuine connections with customers, no matter how they interact with your brand. By utilizing this robust tool, you can guarantee that each interaction carries significance and resonates with your audience. Through this approach, you will not only enhance customer loyalty but also foster a deeper understanding of their needs and preferences.

Arity emerges as a leading player in the realm of data and analytics, focused on revolutionizing transportation and mobility through innovative insights and solutions. Founded by The Allstate Corporation, the company leverages its vast expertise in data science along with cutting-edge technology to analyze driving behaviors and related risks. With a diverse array of tools and platforms, Arity empowers insurers, shared mobility providers, and other entities to make informed decisions that enhance both safety and efficiency in travel. By harnessing the wealth of data generated from connected vehicles, mobile technologies, and telematics systems, Arity supports businesses in enhancing customer engagement, optimizing pricing models, and reducing operational uncertainties. This dedication to data-centric solutions not only aids businesses but also plays a crucial role in advancing road safety and fostering innovation in mobility. As a result, Arity significantly impacts the transportation industry, paving the way for a more secure and efficient future.

HCL CDP is a powerful platform that consolidates customer data from multiple sources, providing a holistic 360-degree view that enhances analytical insights. Its flexible architecture, detailed data lineage capabilities, and strict compliance with privacy laws make it an attractive option for modern enterprises. 1. Seamless Scalability: HCL CDP is designed to effortlessly accommodate growing data volumes, ensuring peak performance as organizations expand, manage increasing customer interactions, and integrate various data sources. 2. Transparency & Regulatory Adherence: The platform guarantees full transparency in data handling, effectively tracking data flow to comply with regulations like GDPR and CCPA, while its zero-copy architecture enhances security by enabling data access without generating duplicates. 3. Deployment Versatility: Offering a range of deployment options including on-premise, cloud, and hybrid solutions, HCL CDP provides businesses with the freedom to scale without being locked into a single vendor. 4. Integration Capability: HCL CDP easily connects with a variety of CRM and marketing automation systems, as well as analytics tools, making it versatile enough to fit into diverse technological environments. By harnessing these features, organizations can fully leverage their customer data, ultimately facilitating informed strategic decisions and driving business growth. This empowers companies to be more agile and responsive in an ever-evolving market landscape.

Simply applying a few account-based marketing strategies is insufficient; a robust foundation for growth is essential. Engagio serves as a B2B platform designed to assist businesses in executing effective account-based marketing strategies tailored for both sales and marketing teams. It offers comprehensive data, actionable sales insights, and full-journey analytics that are crucial for long-term success. By integrating data from your entire tech stack, you can establish a solid ABM groundwork. Our customer data platform (CDP) for B2B enables the amalgamation of information from various technological sources, providing a holistic perspective on accounts and individuals. User-friendly insights regarding target accounts and contacts empower your revenue team to identify the most promising areas for engagement, optimizing pipeline development and improving customer retention. Ultimately, laying this groundwork allows organizations to better navigate the complexities of their marketing strategies.

Tresata utilizes cutting-edge software to tap into the potential of big data, examining both internal datasets and the growing expanse of social data, where valuable insights can be discovered that create a strong competitive advantage. Our methodology consistently incorporates innovative technologies, which are employed only when they can effectively tackle significant challenges. Our overarching goal is clear: to process your data in a manner that enables you to improve decision-making for your clients while achieving impactful outcomes. By prioritizing these elements, we strive to revolutionize the way companies comprehend and engage with their data, ultimately reshaping their operational strategies for the better. This transformation not only elevates business intelligence but also fosters a deeper connection with customers.

To deliver outstanding customer experiences, it is essential to fully leverage customer data. Treasure Data's Enterprise Customer Data Platform integrates various forms of customer information from online, offline, and IoT sources, enabling businesses to uncover vital insights that foster growth. Just as musical notes may seem small yet hold immense potential, individual data points can reveal significant trends and opportunities. In essence, we stand out as an independent Customer Data Platform with a solid track record in resolving intricate data challenges faced by large organizations. Our platform boasts over 170 connectors compatible with any technology ecosystem, offering schema flexibility and the capability to handle diverse data types. With a focus on enterprise-level security, scalability, and sustainability, we empower you to harness customer data effectively, facilitating the creation of remarkable brand experiences on a large scale. Every interaction with customers, whether digital or physical, is meticulously recorded, allowing for comprehensive analysis of all brand engagements. This holistic approach helps businesses fine-tune their strategies and enhances overall customer satisfaction.