List of the Top 22 Customer Data Platforms (CDP) for Salesforce Agentforce Marketing in 2026

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Now you have the ability to integrate new customer information across all your marketing platforms effortlessly. There's no longer a need for costly customer data platforms, tedious CSV uploads, or complex SQL queries. Setting up DinMo takes less than 30 minutes, exemplifying ease of use. Simplified Audience Creation: Utilize our user-friendly Audience Manager to build any audience without needing SQL knowledge. One-Click Activation: Seamlessly connect your customer data to your business tools with just one click, eliminating the hassle of CSV exports and Jira tickets. Dynamic Audience Management: Continuously receive updated data across all connected platforms, ensuring your strategies are consistently fueled by the latest insights. This approach not only saves time but also enhances the effectiveness of your marketing efforts.

Pimcore offers a unified platform that consolidates all business information, effectively minimizing data silos and enhancing the reliability of data through its integration of PIM, MDM, CMS, DAM, and eCommerce functionalities. This platform empowers users with extensive control over various data assets, such as product, customer, and vendor information, applicable across diverse organizations and sectors. Additionally, Pimcore stands out as the sole open-source experience management solution that flawlessly merges content and commerce, eliminating the dependency on external services. With robust multilingual capabilities, it ensures that CMS, eCommerce, and PIM can cater to a global audience, providing a truly universal customer experience. Furthermore, Pimcore excels in creating top-tier eCommerce ecosystems that facilitate exceptional B2B and B2C omnichannel experiences. Its agile and adaptable architecture is designed to meet changing business demands and future requirements, making it a scalable solution. Moreover, Pimcore guarantees universal connectivity, allowing data from any source to be integrated, accessed, and utilized by its applications, business processes, and users, thus driving efficiency and collaboration within organizations. This comprehensive approach positions Pimcore as a vital tool for businesses seeking to streamline operations and enhance their digital presence.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

The Skypoint AI Platform is a powerful solution for data and artificial intelligence, specifically designed for highly regulated industries like healthcare, finance, and government, enabling seamless data integration with advanced AI-driven automation. Built on an adaptable data lakehouse framework, this platform combines structured and unstructured data into a cohesive source of truth, all while maintaining a strong focus on governance, security, and compliance. Offering a wide array of AI capabilities, it includes business intelligence tools, AI agents, and collaborative resources that empower organizations to enhance their operational efficiency and improve decision-making processes. By leveraging complex AI systems that integrate specialized language models, retrieval systems, and external data sources, Skypoint delivers tailored, intelligent solutions that effectively tackle specific challenges faced by various industries. Moreover, its forward-thinking design allows organizations to remain agile in response to changing regulatory landscapes, thereby optimizing both productivity and insights. As a result, the Skypoint AI Platform not only addresses immediate needs but also fosters long-term strategic growth for businesses navigating complex environments.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Lytics is a cutting-edge customer-data platform tailored for marketers that leverages first-party data to gain insights into customer preferences. By utilizing a sophisticated decision engine powered by machine learning, Lytics effectively interprets the needs of your audience. This capability enables marketers to send out timely and relevant communications through various channels. With the assistance of Lytics AI, you can pinpoint specific strategies that can enhance your results and boost your return on investment. Engage your customers with messages and campaigns that are personalized to fit their unique requirements. Furthermore, optimize your marketing efforts by employing predictive strategies that are informed by actual customer behavior rather than mere assumptions. By adopting this approach, you can significantly enhance customer satisfaction and drive better business outcomes.

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

Integrate customer data from multiple sources to establish a cohesive and lasting customer identifier that can be utilized across the organization. Equip interdisciplinary teams with insights generated through machine learning, which supports extensive individualized segmentation efforts. Revamp your marketing strategies and elevate customer interactions by harnessing centralized data that provides valuable insights. Employ behavioral analytics to ensure smooth experiences across various channels, enhancing the overall customer journey. A more transparent view of customer information allows for improved personalization, refining the accuracy of your marketing approach and decision-making processes. Provide your entire organization with thorough access to data, facilitating effective analysis on both individual and collective scales. Utilize predictive modeling techniques to craft personalized content that resonates with established behavioral patterns. Implement persona models that categorize customers into segments based on a wide array of factors, aiding in targeted outreach. Make use of recommendation algorithms to pinpoint the best next actions for customer segments as well as individual clients. By adopting these strategies, businesses can greatly enhance customer engagement and satisfaction levels, ultimately leading to increased loyalty and retention. Continuous improvement in understanding customer needs will drive future success and foster lasting relationships.

Activation Studio provides a user-friendly, no-code interface that utilizes a drag-and-drop functionality to enhance workflow productivity and campaign performance within the Salesforce Marketing Cloud environment. This innovative tool seamlessly incorporates Customer Data Platform (CDP) features, enabling effective audience segmentation, tracking of website user intent, and lead scoring. Users benefit from straightforward access to essential data via data designer and integration with data extensions, ensuring an intuitive experience throughout. By leveraging this efficient workflow, marketing teams can dramatically cut down on the time it takes to initiate marketing journeys, often completing tasks in half the usual duration. Additionally, improve your Salesforce Marketing Cloud capabilities with scoring rules, web tracking, and other features—all without any coding requirements. With the no-code add-on, you can truly harness the power of Salesforce Marketing Cloud through a simplified process for audience building and lead scoring. Your data remains securely housed within the Marketing Cloud, and the setup process is quick, taking only 20 minutes, which facilitates prompt deployment and immediate benefits. This groundbreaking solution not only streamlines data management but also empowers users to refine and elevate their marketing strategies to achieve greater effectiveness. With its robust functionality, users can maximize their engagement and drive better results in their marketing efforts.

Elevate each customer's experience by harnessing AI and real-time data to boost conversions while reducing costs. Treat every client as a distinct individual, enhancing the effectiveness of your marketing strategies with our cutting-edge personalization technology. Employ machine learning and AI to create bespoke experiences, tailoring everything from website layouts to mobile app functionalities, product recommendations, and beyond. By personalizing every facet of the customer journey to meet specific performance metrics—whether it's attracting new clientele or nurturing customer loyalty—you can merge real-time user behavior with historical data. Improve webpage personalization with machine learning, optimizing calls to action like banners and pop-ups. Additionally, you can adapt and test at the speed of your customers' online activities, with personalization choices implemented in mere milliseconds. Utilize AI to evaluate current intent data alongside past business interactions to reveal customer preferences, interests, and affinities, ensuring that every engagement resonates uniquely with the individual. This comprehensive strategy not only boosts customer satisfaction but also fosters impactful interactions that can significantly enhance overall business performance, ultimately leading to sustained growth and success in a competitive market. By continuously refining your approach based on user feedback and behavioral trends, you can further strengthen the bond between your brand and its customers.

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.

Elevate customer satisfaction by implementing full transparency through infrastructure-as-code solutions. Blotout's SDK empowers organizations with familiar analytics and remarketing tools while maintaining the highest standards of user privacy. Engineered to adhere to GDPR, CCPA, and COPPA from the ground up, this SDK utilizes on-device, distributed edge computing to perform analytics, messaging, and remarketing without sacrificing personal data, device identifiers, or IP addresses. Gain deep customer insights by measuring, attributing, optimizing, and activating customer data comprehensively. Unique in its ability to integrate the entire customer lifecycle, it unifies event data from both online and offline channels. Building a trustworthy relationship with data ensures customer loyalty and compliance with GDPR and other global privacy laws, ultimately bolstering your brand’s reputation and fostering a loyal user base. By prioritizing transparency and privacy, businesses can create a more engaged and satisfied customer experience.

Your customer data serves as a valuable resource for initiating high-impact marketing campaigns. Equip your team with essential tools that enable quick and autonomous audience segmentation, leveraging the most reliable customer information available. A user-friendly drag-and-drop interface for self-service journey orchestration is specifically designed to enhance the speed and precision of marketing efforts. As your campaign gains traction, you can swiftly pinpoint the most effective strategies, far quicker than before. GrowthLoop's array of generative tools is tailored to help you adapt to this accelerated pace, ensuring your creative team is well-supported with uniquely tailored content for any channel or customer journey. Moreover, GrowthLoop empowers organizations to implement intelligent, personalized campaigns with remarkable speed. Activate initiatives across your current systems and channels to fully harness your existing marketing technology investments. By merging data from various sources, you can establish a singular truth source, which ultimately boosts the accuracy and speed of your campaigns. This streamlined approach not only enhances campaign effectiveness but also fosters deeper connections with your audience.

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

Insider One functions as an AI-enhanced platform designed for effective customer engagement and omnichannel marketing, effortlessly merging customer data, personalized experiences, predictive analytics, and journey management into a singular, cohesive system. This integration empowers marketing teams to deliver prompt and customized interactions across a multitude of channels, such as web, app, email, SMS, WhatsApp, push notifications, and site search, all while eliminating the hassle of switching between various tools. By examining customer behaviors, the platform predicts their interests and future actions, enabling marketers to accurately segment their audiences, launch automated journeys, and refine campaigns through real-time AI that anticipates needs, ultimately driving engagement and increasing conversion rates. Furthermore, Insider One includes a built-in Customer Data Platform (CDP) that collects data from over 100 connectors to create unified customer profiles, facilitating personalized messaging and insightful recommendations. Users can design and automate interconnected experiences using a visual interface that integrates triggers and conditions, which supports A/B testing and the initiation of tailored interactions, thereby boosting overall marketing efficacy. Additionally, the platform’s versatility ensures that it can adapt to evolving customer preferences, which not only enhances its relevance but also strengthens its position within the rapidly changing digital marketing landscape. The continuous evolution of Insider One further exemplifies its commitment to meeting the demands of modern marketers and their audiences.

Simon AI is an AI-powered marketing platform designed to help businesses utilize customer data for launching personalized campaigns across multiple digital channels. By integrating a versatile customer data framework with autonomous AI agents, it analyzes customer behaviors, contextual signals, and relevant business metrics to create customized marketing experiences. Instead of requiring marketing teams to manually manage audience segments or perform complex queries, Simon AI enables marketers to set business goals—such as increasing conversions, minimizing churn, or promoting repeat purchases—while its AI agents handle data organization, insight generation, and campaign execution. Additionally, it draws on a wide array of information, including customer interactions, purchase history, and contextual factors like browsing patterns, inventory levels, weather changes, and social media activity, to ensure timely and relevant marketing engagements. This forward-thinking strategy not only streamlines marketing operations but also significantly improves the relevance of customer interactions, ultimately driving better business results. By adopting Simon AI, organizations can enhance their marketing efficiency, providing a competitive edge in an increasingly digital landscape.

Wyng stands out as a top-tier Privacy-First Marketing Platform that emphasizes a privacy-by-design approach through its zero-party data API. This innovative system simplifies how brands and enterprises provide customer experiences that are not only relevant but also respectful of privacy standards. Over 250 brands and businesses leverage Wyng to foster trustworthy relationships with their clients. Users can either craft their own unique interactions or select from a variety of pre-designed Wyng templates to effectively engage customers, gather data, and nurture trust. By offering more meaningful and engaging experiences, Wyng enhances conversion rates, facilitates data collection, builds customer loyalty, and drives sales. In just minutes, brands can create exceptional experiences tailored to their audience. The platform enables immediate personalization and offers valuable insights derived from precise zero-party data, which is gathered with user consent, ensuring better outcomes while alleviating privacy worries. With Wyng's services, teams can accelerate their efforts and utilize adaptable enterprise-grade tools that are designed to keep pace with a rapidly changing market landscape. Ultimately, Wyng empowers brands to thrive in an environment where privacy and customer engagement coexist harmoniously.

Take charge of your entire content lifecycle using Sitecore Content Hub, which delivers a robust solution for overseeing every aspect of your marketing content across multiple channels. This all-in-one platform serves as a centralized hub for all your digital assets, media, product details, and various content types. Amplify the effectiveness of personalization while expertly managing the content that fuels it. Leverage cutting-edge artificial intelligence (AI) and machine learning for streamlined content tagging and classification. The platform integrates seamlessly with Sitecore's CMS and commerce solutions, ensuring a fluid user experience. You can effectively plan, schedule, and optimize your content production workflow through a well-organized approach. Bid farewell to the frustration of sifting through countless systems to find the materials you require. Instead, unify all your marketing resources within a digital asset management (DAM) solution that meshes perfectly with your CMS. While a strong content management system (CMS) is crucial, the Sitecore® Experience Platform™ (XP) elevates your capabilities even further by incorporating customer insights, analytics, and marketing automation tools. This empowers you to guide customers on their journey with customized content that caters to their individual needs and preferences, thereby enhancing their overall experience. With these powerful resources at your disposal, your marketing endeavors will become increasingly efficient and impactful, paving the way for greater success in your campaigns. Now, you can truly harness the full potential of your content strategy for a competitive edge.